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Choose a Name

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C'mon over to http://www.marieforleo.com/2013/02/choose-business-name/ where the main discussion happens after the episode! Choose a name for your business - easier said than done, right? In this video, you'll learn how to choose a name for your business if you can't decide between using your own name or using a product name. When you choose a name for your business, it really comes down to your industry, your vision, and your long-term plan. If you want to build a business around being an expert, like a coach or speaker, choose a name for your business that reflects you, like your actual name. On the other hand, if your business is more focused on a product or service that could potentially be sold one day, you may want to choose a name that is more fitting to the business (examples include Whole Foods, Organic Avenue, Instagram). Keep in mind there are countless companies that decided to choose a name based on their founders, but now exist without them, like Donna Karan and Calvin Klein. When you choose a name for your business, what is most important is that you're clear about what you want and where your company is going. If you enjoyed this video, subscribe to our channel and sign up for your free weekly business and life advice at http://www.marieforleo.com And if you're interested in more videos on next level business growth like this one, check out our YouTube playlist on that exact topic here: http://www.youtube.com/playlist?list=PLD87A632CFD5449B5 Thanks for watching! My YouTube channel: http://www.youtube.com/marieforleo Choose a Name on my website: http://www.marieforleo.com/2013/02/choose-business-name/ Choose a Name on YouTube: http://youtu.be/zf_LwmFi-9A
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Text Comments (117)
Mindaugas Arlauskas (8 days ago)
scruoppp
ashly.e kadyamatimba (1 month ago)
well explained!
jalabi99 (1 month ago)
Whether you name your company after yourself or not, buy your domain name with your name in it before someone else does! So if you're John Jacob Jingelheimer and you want to start a travel company, buy both JohnsTravel dot com and JohnJacobJingelheimer dot com.
Ninof33 (2 months ago)
I changed my last name after I got married and the next day I said one day I will be a CEO of Nino Fisher Inc. Was thinking two have different businesses under the name. (I am THE biggest dreamer there is). Years later - I kept the name and own Nino Fisher Inc. Still working on my first business and a second one is about to be planned. ❤️
Erica McCoy (2 months ago)
Okay, your laugh is life!! Lol fyi
dilys benibo (3 months ago)
Hi marie,can i use my name for my business . I make shoes.. handmade leather shoes,belts and bags.
Marie Forleo (2 months ago)
dilys benibo  We're so glad to hear that! And best of luck with your business :) - Team Forleo
dilys benibo (2 months ago)
Thank you very much Marie. Needed to hear that. By the way, the video was extremely helpful😍😘
Marie Forleo (3 months ago)
You absolutely can! Think of other big (and small) designers who've used their name for their business - Louis Vuitton, Chanel, Kate Spade, etc. Your name is an excellent choice! - Team Forleo
Ambesh Tiwari (3 months ago)
Love you
Andrea Gonzalez (3 months ago)
What if you name is taken? Even across of all social media outlets. :(
Nicholas Papadimitriou (7 months ago)
My problem is: 1) My name is [email protected] long 2) How do I make it clear what my business does just from my name?
Positive Chick (7 months ago)
Awesome tips -always Marie. Love you. 💕
Vision for Growth (9 months ago)
To further assist current and potential entrepreneurs: Read the complete entrepreneurial workbook “So What`s your Plan?” available on Amazone.com (books)
MD. SHAHZAD (10 months ago)
Is it better to name our own to from my family members name?
Brian Mercaldi (10 months ago)
Very helpful
Timothy Littlefield (1 year ago)
What if I created a business name and had a small company find me a domain name that may be a little off, for example, I am a newly real estate investment company called "First Stream Real Estate Associates, LLC" and my registered domain name is "dads_house.com". Is it me or does it sound off?? With that being said, should my company name be different from my domain name? I ask the company why did they choose "dads_house" for the domain. They responded saying both words generate a lot of traffic on the web. What are your thoughts??  Thanks,
Ali Ahmad (1 year ago)
Hey Marie! After watching tuns of your videos, I finally landed to the most concerned video "Choose a name" and got puzzled. Well! I am soon instigating a Medical devices (Surgical and dental instruments) export business internationally (It's a small scale business), and I am terribly stuck up at deciding the name. I need your help in this regard so as to choose the perfect name expressing my long term vision as well as my products.
chooose a name (1 year ago)
Hi
Fahad Al Othman (1 year ago)
Hi, soo glad that I found your channel .. and I need a straight advice. My name is "Fahad" (Leopard in Arabic).. how do you feel about "Fahadography", for Photography? it's available in all platform Thank you!
Abraham Garay (1 year ago)
Thank you!
TheSvartdemon (1 year ago)
Helped alot , thx lady
hardik bhanushali (1 year ago)
have started manufautring of boys shirt kids age group 4 to 18 but not able to name the brand pls cam u help me
Jody Yarborough (1 year ago)
I'm new to team Marie but I'm such a fan! thank you for this video. It really helped me :)
James Russell (1 year ago)
I just started with amway what should my website be
Simon Haussener (1 year ago)
James Russell Jürgen hilft FG zB Übung h Juli
Julie Doran (1 year ago)
Decision made! Phew. Thank you :)
Michelle K.Rowe (1 year ago)
I don't feel like the question was actually answered.
Bloggin Brandi (1 year ago)
I went through several names before deciding on one to use. I changed it three times after launching my first site. Wish I would have know how to choose a business name to grow into when I started. I chose to use my name and my brand over a company name.
Amanda Mac (1 year ago)
THANK YOU! Amanda Mac it is 💃🏻
GamerKitti (1 year ago)
Fantatic advice Marie! Thanks for sharing. Looking gorgeous as always
Yak Motley (1 year ago)
Awesome video! You nailed it! Thanks for answering my questions! I am currently trying to figure out the paperwork around this youtube channel!
hope igbinedion (1 year ago)
thanks
shabana farid (1 year ago)
I want domain of my company suggest I am confuse .starting a business I want my website help
HereIstudY (1 year ago)
shabana farid please be specific..
Rodly Anne (1 year ago)
I had an idea for my blog. I just mix my name together and it sound so pretty that I really wanted to make a blog. BUT, it was already taken. Gosh!
Bloggin Brandi (1 year ago)
Try a variation of the name. :)
HereIstudY (1 year ago)
Rodly Anne that happens too often
akbar alam (1 year ago)
i am still struggling :(
Raymond Chandler (2 years ago)
The background is my shower curtain
Thomas Rasinen (2 years ago)
Timeless and #relevant.
Ashwini Patil (2 years ago)
i want to start an architectural firm...what should i name it....i have thought of "MIRRor architects-we reflect what you think " Pleaseeeeeeeeeeeee helpppppppppppp helpppppppppppp pleaseeee replyyyyyyyyyyyyyy
Muhammad Usama (2 years ago)
thank you
Alex Erwin (2 years ago)
I thought you said "todays question comes from tomorrow" in the beginning lol
elisabeth babel (2 years ago)
i'm still thinking about it .
Monique Simpson (2 years ago)
I don't like my name, so I created another name for my business. (I'm a writer and my full name doesn't have a flow.)
Yohanna Jaramillo (2 years ago)
I love your name!... If Monique Simpson is your real name :P
dorotheaeli1 (2 years ago)
My name is always very difficult for other people, so I have to come up with a better name for my blogs website. I want to be a writer. Any ideas where to look? Hav not been able to solve this problem really.
Yeah, name generators can help to find a catchy domain name for website
Bloggin Brandi (1 year ago)
I love the name generators or Fiverr to help come up with a creative business name. They give you an outside of the box ideology.
Meghana Pawar (2 years ago)
well.. I decided to name my website ideasthroughwords.com bcz I wanted to express my ideas to the world and help everyone through words !! hence the name :) indeed a great video marie!! thanks a ton for all yr awesome resources
Suzanna Kiraly (2 years ago)
On the flip side, the disadvantage of naming your company after yourself is that if something goes wrong that hurts your reputation, then your company can take a major hit because your name and reputation are strongly tied to your company. An example is what happened with Martha Stewart. Also, it can be harder to sell a company that is your name because buyers may not want to buy something that has your name all over it.
(2 years ago)
Having trouble naming your website? Can’t find a really good Domain name? Want to create a flood of viral traffic for your site, but not sure how to do it? here is the solution -Start a naming contest and receive hundreds of catchy name ideas for naming experts across the globe ,domain name ,brand name ,business name,app name cotests etc., Launch your naming contest here ! https://www.squadhelp.com/r/2236914
Mama Sow (2 years ago)
This video is awesome I was actually wondering for a couple of days if I should change my YT channel name to my real name which is pretty easy and orignal at the same time haha. Well, I guess I took my decision. Thanks for the support Marie :D
Sajan Saha (1 year ago)
Mama Sow
Sandra (2 years ago)
hi there, see when you crating a business for graphic designer. Is it best to put your unique name followed by design or your personal name followed by design or leave design blank. I don't know if I put designs customers will know I do design work, plus i see some designers that put there name folowed by designs. So for example Katie designs. I have a business name just don't know if I should put design at the end or not. Great video by the way! thanks
archana (2 years ago)
Having trouble naming your Company Names and website? Can’t find a really good Domain name? Want to create a flood of viral traffic for your site, but not sure how to do it? here is the solution -Start a naming contest and receive hundreds of catchy name ideas for naming experts across the globe ,domain name ,business name,app name ,company name ,cotests etc., Launch your naming contest here ! http://www.squadhelp.com/r/2236914
Heather Shoopman (2 years ago)
thank you
Brand String (2 years ago)
Please, Feel free to head over to BrandString, We'd Love to assist with acquiring an Excellent Domain Brand Name for your Business. Thank you.
Just Jake (2 years ago)
This question literally kept me up all night last night... and then I see this video on the homepage this morning lol
Ozgur Gultepe (3 years ago)
What if your name is hard to say in english? What would you do then?
Juhi Joshi (1 year ago)
Wietske Welten it's not a good idea to choose a difficult name because people will feel it embarrassing when they would not be able to pronounce it well. which will result in declining customers.
K Bullen (2 years ago)
+Wietske Welten Don't worry:) I think it makes your name stand out that much more from others!
Wietske Welten (3 years ago)
+Hasan Ozgur Gultepe Great question, I struggle with the same
runrockwater (3 years ago)
i'm conflicted btwn using petite friendly vs height friendly coz i want to attract both demographics but i want emphasize on petite bcoz it's not an issue faced by a tall women over petite women
John S (3 years ago)
Can I have my name for my company, a company that deals with industrial goods etc? And Oh by the way.. Marie you're cute.
Marcos Rissi (3 years ago)
Marie, You could expand on this as it s a huge subject. Thanks Marcos
BlackBrunnette (3 years ago)
Hello Marie. I'm starting to make my own products for natural hair. Starting out in my kitchen, but I also want my name branded now. I have one in mind, could you tell me which website to go to in order to see if that name has been taken. Also the price of branding. I just found you channel by the way.
India x Life (3 years ago)
+reddsswifee try this site http://knowem.com/
Mr-Mrs Patxot (4 years ago)
My name is so not catchy hahahahh I would like to name my business my name but it's not that cool haha
Aakash Dhanuka (4 years ago)
How should one name a business in ints initial(budding) stage so as to not look amateur to anyone.( I hope you get my point )
SPMG Media (4 years ago)
Just stumbled upon your videos today. I've been listening to one after the other. You're fun and on point! SHARING! Hope to meet you one day.
Caressa Clark (4 years ago)
My god you look fabulous!  The hair, the dress,... and great advice in the video!  I think the ego wants to use your own name, but it's not always best as you pointed out.
ItsAJadaThing (4 years ago)
Thank you sooooo much
Stephanie Aberlich (4 years ago)
Ok so the next question is, do I use my full name or a nick name?  My full name is long and hard to pronounce, or I can use a nick name + my middle name (which is shorter and catchier), though it could sound more childish too maybe to some.  What do you think?
Vegan Bananas (4 years ago)
Awesome video! I chose to use a business name since it was easier for people to remember. My name is easy to misspell!
Charlotte Forbes (4 years ago)
Thanks! You're awesome :)
Amanda Macdonald (4 years ago)
Dear Marie. I have two company names. One that didn't head the way I wanted and so I started a new one based on a local focus, but after doing b-school I plan on doing something online to grab a more global audience.
systEmise (4 years ago)
Very practical and timely tips. Thanks for sharing Marie! 
Anonymous Anonymous (5 years ago)
Thanks, this is really helpful :)
Francine Yonkey (5 years ago)
I'm having trouble naming my business i change the name 3 times already. thanks for this tip
Sarah Li (2 years ago)
差差喔迂掃。
Kelita Kellman (5 years ago)
Makes sense, this is a question I get from a lot of people I work with. Great video!!!
MSGOODBAR (5 years ago)
In real estate you do not want to name your company after yourself because you want to make it hard for others to sue you.
parviz ahmadi (5 years ago)
your sexy
250WMe (5 years ago)
Thank you for being you.
TropiSims (5 years ago)
I am currently working on starting my own company. I want to focus the most on freelance graphic design (it is what I love, and went to school for), but I don't want to limit myself to just graphically design in the future. I don't want to use my name though. I haven't decided the name yet, but I DO know I want to call my business by a one or two word name, using a made up word or something similar. Something that stands out, and is memorable. That way, it won't limit me in the future! :)
Ebenia (5 years ago)
Maybe you should do a little googling on how much stuff Marie has done and does!
Nathalie Villeneuve (5 years ago)
Great answer to a question I have also been struggling with ...This makes sense and it's seem to be a good way to go. What about if my name in easy to mispell or if people cannot remember how the spelling goes? Thanks Marie
TheUpscaleBeautyBar (5 years ago)
Serving as an 24hr Salon w/Boutique, Cafe & Lounge Elements Providing Affordable Quality Beauty/Fashion to Men & Women. After i created this statement I knew I was going to name it The Upscale Beauty Bar
HALICE (5 years ago)
The timing of this is just so perfect, thank you Marie :3 you rock!
LaurensDesigns (5 years ago)
Yes I have!! I have face painting company,, and use my name,,,people are always tellng me I should change it...however...nothing else ,,that is not taken,,,ever seems fitting to me. So I stick with it.
desertrose0601 (5 years ago)
I'm still trying to figure this all out, but this video helps a lot! I'm halfway through design school, so contemplating starting a graphic design freelance business. That's basically been what I've been trying to decide… do I name my business after myself or pick something creative? Anyway, you've given me a lot to think about - thank you!
Jana Kingsford (5 years ago)
I so love this concept! I'm in between whether to take the dive and name my business Jana Kingsford or keep it under the 'Mums Juggling Act' banner... I notice alot of your graduates have called their businesses their own names... Possibly a confidence thing they learn from BSCHOOL! Hope to be in BSCHOOL 2013! :)
Sondra Sneed (5 years ago)
Btw: the part about change...absolutely true. I moved from photographer to graphic designer to writer to now a Godscribe and author, all under the same name.
Sondra Sneed (5 years ago)
Such well-reasoned advice. I now know what to tell someone in this quandary. I've always used my name, in fact when I got married at the ripe age of 42, I kept my name because it was too tide to my business. Besides, when you've been a Sneed for as long as I have, you just can't shake it loose.
Stephanie Craft (5 years ago)
I'm currently wondering how to start my youtube page with my business name ... but Google won't let me do that. Anyone know the secret on how to do that?
SimplyBakings (5 years ago)
awesome thanks for sharing!!! very helpful!! -lainey
Jesus Solorio (5 years ago)
Awesome Video! I'm starting my own advisory firm so one thing that I am struggling with is the name. I am not sure if I should simply name it after me or create a business name. Thanks for your awesome insightful advice!
Dagmar Gatell (5 years ago)
Just another amazing video from Marie Forleo :-) As a SEO expert I often receive this question. And I totally say the same as you did: Depending on your industry and your long term goal! 2 important things to be aware of and to think about. Thank you for sharing!
Gabe Johansson (5 years ago)
I use my name dot com, and the main issue is there is WAY too much freedom. I'm on my 3rd topic... I went from Internet marketing, to email marketing, to list building specifically. I guess fine tuning your focus is good, but readers/prospects/customers can get confused. Thanks for this video!
Bento for Japan (5 years ago)
I'm Surprised your not doing the Harlem shake like the rest of YouTube.
Alison Thompson (5 years ago)
Hey Marie, I love that the video is only 4.10 secs but the message is succinct and powerful. I love watching your videos. Keep smiling, Ally
Thank you for this! I just decided on a name for my new nutrition and health coaching business and was still feeling unsure about it. I am excited and feel like I made the right decision now!
Ilia Garcia (5 years ago)
I named my business Ilia Garcia "The Spiritual Diva".
Dylan A. Kent (5 years ago)
Put in google the search term: Overview of Trademark Law - the first one should be an entry from Harvard and it has some very interesting information.
Dylan A. Kent (5 years ago)
The only problem with using your name is that if it's sold, you may lose the right to use your own name. Or if you have sold the business and then you become involved in a scandal, there's an outside chance that the business might come after you to say that you are in some way damaging the brand. I forget the example instance this happened, but I know there was a legal case like this. I think a company name SIMILAR to someone's name but not my exact name, if that were the case.
Kimber Lee (5 years ago)
Love this!!
Laura Wallis (5 years ago)
What's in a name? Everything sometimes. Just read about when they launched the "Got Milk?" campaign into Mexico, it instead accidentally asked "Are You Lactating? Needless to say, it really didn't help sell milk in Mexico.
Stacie Frazier (5 years ago)
I already named by business Haute Shots, but as I have grown with my business, I often wonder if I should have just gone with my given name, Stacie Frazier. As an artist (photographer) my given name makes sense, but as a movement for women, I liked the name I went with. Haute Shots makes more sense for the TV show based on it too. But, here I am still questioning if I made the right choice or not. Sigh. Any advice for changing the name after a business has already begun Marie?
rcknroll35 (5 years ago)
Hey Marie, i was EXACTLY in the process of finding my new company name. I want o be a web consultant, but the problem is that my name is french and somehow confusing for english people to spell it. "Alain" is my last name (confused for "alan", "allan" etc). So i wanted to use my name as a domain but im afraid ill miss lots of referal if people cant get my name right. What do you think?
Jake Kamps (5 years ago)
I picked a few names I liked, & then let people vote on them to decide which I should choose.
EricaDinero TV (5 years ago)
I named my website after me, because I discuss various topics. simply Iamericakelley
Thesarajay (5 years ago)
I chose to name my business after myself. As a photographer, that just made intuitive sense. And, additionally, it made financial sense (as a sole proprietor--saving on taxes, etc.).
Kellie Alston (5 years ago)
OMG!!! I have playing with this for a "minute." I am divorced and currently have my ex's last name (which I kept for my only child's sake) and I hate it. I was trying to decide if I should go back to my maiden name & rename my business. I also go back and forth with the "International" or "Enterprises" and all that jazz on the end. Nevertheless, thank you for providing clarity about which route to choose. Love all that you do for entrepreneurs! ~ Blessings
The Ginger Glow (5 years ago)
love love this

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