Choose a name for your business - easier said than done, right?
In this video, you'll learn how to choose a name for your business if you can't decide between using your own name or using a product name.
When you choose a name for your business, it really comes down to your industry, your vision, and your long-term plan.
If you want to build a business around being an expert, like a coach or speaker, choose a name for your business that reflects you, like your actual name.
On the other hand, if your business is more focused on a product or service that could potentially be sold one day, you may want to choose a name that is more fitting to the business (examples include Whole Foods, Organic Avenue, Instagram).
Keep in mind there are countless companies that decided to choose a name based on their founders, but now exist without them, like Donna Karan and Calvin Klein.
When you choose a name for your business, what is most important is that you're clear about what you want and where your company is going.
C'mon over to http://www.marieforleo.com/2013/02/choose-business-name/ where the main discussion happens after the episode!
If you enjoyed this video, subscribe to our channel and sign up for your free weekly business and life advice at http://www.marieforleo.com
And if you're interested in more videos on next level business growth like this one, check out our YouTube playlist on that exact topic here: http://www.youtube.com/playlist?list=PLD87A632CFD5449B5
Thanks for watching!
My YouTube channel: http://www.youtube.com/marieforleo
Choose a Name on my website: http://www.marieforleo.com/2013/02/choose-business-name/
Choose a Name on YouTube: http://youtu.be/zf_LwmFi-9A
Whether you name your company after yourself or not, buy your domain name with your name in it before someone else does! So if you're John Jacob Jingelheimer and you want to start a travel company, buy both JohnsTravel dot com and JohnJacobJingelheimer dot com.
I changed my last name after I got married and the next day I said one day I will be a CEO of Nino Fisher Inc.
Was thinking two have different businesses under the name. (I am THE biggest dreamer there is).
Years later - I kept the name and own Nino Fisher Inc. Still working on my first business and a second one is about to be planned. ❤️
What if I created a business name and had a small company find me a domain name that may be a little off, for example, I am a newly real estate investment company called "First Stream Real Estate Associates, LLC" and my registered domain name is "dads_house.com". Is it me or does it sound off?? With that being said, should my company name be different from my domain name? I ask the company why did they choose "dads_house" for the domain. They responded saying both words generate a lot of traffic on the web. What are your thoughts??
Hey Marie! After watching tuns of your videos, I finally landed to the most concerned video "Choose a name" and got puzzled. Well! I am soon instigating a Medical devices (Surgical and dental instruments) export business internationally (It's a small scale business), and I am terribly stuck up at deciding the name. I need your help in this regard so as to choose the perfect name expressing my long term vision as well as my products.
Hi, soo glad that I found your channel .. and I need a straight advice. My name is "Fahad" (Leopard in Arabic).. how do you feel about "Fahadography", for Photography? it's available in all platform
I went through several names before deciding on one to use. I changed it three times after launching my first site. Wish I would have know how to choose a business name to grow into when I started. I chose to use my name and my brand over a company name.
i want to start an architectural firm...what should i name it....i have thought of "MIRRor architects-we reflect what you think "
Pleaseeeeeeeeeeeee helpppppppppppp helpppppppppppp pleaseeee replyyyyyyyyyyyyyy
My name is always very difficult for other people, so I have to come up with a better name for my blogs website. I want to be a writer. Any ideas where to look? Hav not been able to solve this problem really.
well.. I decided to name my website ideasthroughwords.com bcz I wanted to express my ideas to the world and help everyone through words !! hence the name :) indeed a great video marie!! thanks a ton for all yr awesome resources
On the flip side, the disadvantage of naming your company after yourself is that if something goes wrong that hurts your reputation, then your company can take a major hit because your name and reputation are strongly tied to your company. An example is what happened with Martha Stewart. Also, it can be harder to sell a company that is your name because buyers may not want to buy something that has your name all over it.
This video is awesome I was actually wondering for a couple of days if I should change my YT channel name to my real name which is pretty easy and orignal at the same time haha. Well, I guess I took my decision. Thanks for the support Marie :D
hi there, see when you crating a business for graphic designer. Is it best to put your unique name followed by design or your personal name followed by design or leave design blank. I don't know if I put designs customers will know I do design work, plus i see some designers that put there name folowed by designs. So for example Katie designs. I have a business name just don't know if I should put design at the end or not. Great video by the way!
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Hello Marie. I'm starting to make my own products for natural hair. Starting out in my kitchen, but I also want my name branded now. I have one in mind, could you tell me which website to go to in order to see if that name has been taken. Also the price of branding. I just found you channel by the way.
Ok so the next question is, do I use my full name or a nick name? My full name is long and hard to pronounce, or I can use a nick name + my middle name (which is shorter and catchier), though it could sound more childish too maybe to some. What do you think?
Dear Marie. I have two company names. One that didn't head the way I wanted and so I started a new one based on a local focus, but after doing b-school I plan on doing something online to grab a more global audience.
I am currently working on starting my own company. I want to focus the most on freelance graphic design (it is what I love, and went to school for), but I don't want to limit myself to just graphically design in the future. I don't want to use my name though. I haven't decided the name yet, but I DO know I want to call my business by a one or two word name, using a made up word or something similar. Something that stands out, and is memorable. That way, it won't limit me in the future! :)
Great answer to a question I have also been struggling with ...This makes sense and it's seem to be a good way to go. What about if my name in easy to mispell or if people cannot remember how the spelling goes? Thanks Marie
Serving as an 24hr Salon w/Boutique, Cafe & Lounge Elements Providing
Affordable Quality Beauty/Fashion to Men & Women.
After i created this statement I knew I was going to name it The Upscale Beauty Bar
Yes I have!! I have face painting company,, and use my name,,,people are always tellng me I should change it...however...nothing else ,,that is not taken,,,ever seems fitting to me. So I stick with it.
I'm still trying to figure this all out, but this video helps a lot! I'm halfway through design school, so contemplating starting a graphic design freelance business. That's basically been what I've been trying to decide… do I name my business after myself or pick something creative? Anyway, you've given me a lot to think about - thank you!
I so love this concept! I'm in between whether to take the dive and name my business Jana Kingsford or keep it under the 'Mums Juggling Act' banner... I notice alot of your graduates have called their businesses their own names... Possibly a confidence thing they learn from BSCHOOL! Hope to be in BSCHOOL 2013! :)
Such well-reasoned advice. I now know what to tell someone in this quandary. I've always used my name, in fact when I got married at the ripe age of 42, I kept my name because it was too tide to my business. Besides, when you've been a Sneed for as long as I have, you just can't shake it loose.
Awesome Video! I'm starting my own advisory firm so one thing that I am struggling with is the name. I am not sure if I should simply name it after me or create a business name. Thanks for your awesome insightful advice!
Just another amazing video from Marie Forleo :-) As a SEO expert I often receive this question. And I totally say the same as you did: Depending on your industry and your long term goal! 2 important things to be aware of and to think about. Thank you for sharing!
I use my name dot com, and the main issue is there is WAY too much freedom. I'm on my 3rd topic... I went from Internet marketing, to email marketing, to list building specifically. I guess fine tuning your focus is good, but readers/prospects/customers can get confused. Thanks for this video!
The only problem with using your name is that if it's sold, you may lose the right to use your own name. Or if you have sold the business and then you become involved in a scandal, there's an outside chance that the business might come after you to say that you are in some way damaging the brand. I forget the example instance this happened, but I know there was a legal case like this. I think a company name SIMILAR to someone's name but not my exact name, if that were the case.
What's in a name? Everything sometimes. Just read about when they launched the
"Got Milk?" campaign into Mexico, it instead accidentally asked "Are You Lactating?
Needless to say, it really didn't help sell milk in Mexico.
I already named by business Haute Shots, but as I have grown with my business, I often wonder if I should have just gone with my given name, Stacie Frazier. As an artist (photographer) my given name makes sense, but as a movement for women, I liked the name I went with. Haute Shots makes more sense for the TV show based on it too. But, here I am still questioning if I made the right choice or not. Sigh. Any advice for changing the name after a business has already begun Marie?
Hey Marie, i was EXACTLY in the process of finding my new company name. I want o be a web consultant, but the problem is that my name is french and somehow confusing for english people to spell it. "Alain" is my last name (confused for "alan", "allan" etc). So i wanted to use my name as a domain but im afraid ill miss lots of referal if people cant get my name right. What do you think?
OMG!!! I have playing with this for a "minute." I am divorced and currently have my ex's last name (which I kept for my only child's sake) and I hate it. I was trying to decide if I should go back to my maiden name & rename my business. I also go back and forth with the "International" or "Enterprises" and all that jazz on the end. Nevertheless, thank you for providing clarity about which route to choose. Love all that you do for entrepreneurs! ~ Blessings
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