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How I Faked My Way to The Top of Paris Fashion Week

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This was nominated for a Webby Award in Best Individual Performance. Vote for us here! https://vote.webbyawards.com/PublicVoting#/2019/video/performance-craft/best-individual-performance Oobah Butler of fake shed restaurant fame is back and this time he’s turned his attention to the world of fashion. Paris Fashion week is iconic amongst A-Listers and fashion inner circles. It's the place where you find all the next big trends, the crème de la crème of fashion weeks. Georgio Peviani was getting loads of attention at PFW. Buyers from Milan wanted his denim in their stores, the inner-circle wanted him at their showrooms and A-Listers partied with him at night. But the man doesn't actually exist.. does he? This is the time Oobah Butler faked his way into Paris Fashion Week. WATCH NEXT: The Shed at Dulwich was the number one rated restaurant in London, but the main problem was that it didn't exist - https://vice.video/2KbdNzI Click here to subscribe to VICE: http://bit.ly/Subscribe-to-VICE Check out our full video catalog: http://bit.ly/VICE-Videos Videos, daily editorial and more: http://vice.com More videos from the VICE network: https://www.fb.com/vicevideo Click here to get the best of VICE daily: http://bit.ly/1SquZ6v Like VICE on Facebook: http://fb.com/vice Follow VICE on Twitter: http://twitter.com/vice Follow us on Instagram: http://instagram.com/vice Download VICE on iOS: http://apple.co/28Vgmqz Download VICE on Android: http://bit.ly/28S8Et0
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Text Comments (3988)
VICE (1 year ago)
Buyers from Milan wanted his denim in their stores, the inner-circle wanted him at their showrooms, and A-Listers partied with him at night. But Georgio Peviani doesn't actually exist.. does he? WATCH NEXT: How My Shed Became the #1 Rated Restaurant in London - https://youtu.be/bqPARIKHbN8
Ian James (8 days ago)
The amazing thing is that it's like inventing a chicken shop called KSG, popping on a white suit and being treated as Colonel Sanders while you're in Kentucky.
Neat (2 months ago)
Let's be honest, it's not the jeans it's the fact that he's a handsome charismatic guy. That goes a **long** way
slender cream (3 months ago)
Yeah Wdrhufd g. Got tattoos
Deepak Behera (4 months ago)
What happened to the real brand/ company after that ??? Would really like to know...
J o a n n a . G (4 months ago)
K
Name Name (1 day ago)
Is nobody gonna mention how good this guy actually looks in that dress...?
Sander Haugerud (1 day ago)
this guy infiltrates it all, and still no one recognise him
PinkyChiChi (3 days ago)
With the white hair, sharp cheek bones and piercing eyes with dark circles, he looks like he belongs.
batgirl_brunette (3 days ago)
Where did he go to get the entrance pass? Deadass I wanna do it
Hajar Renate Midbrød (3 days ago)
just shows how fake , pretentious and brain dead the fashion industry is ...
monica Mangondato (3 days ago)
2 day ka lang sa us
monica Mangondato (3 days ago)
sige man vacation ka sa us pa ka ugma man balik ikaw sa paris
Reto Ware (5 days ago)
This dude should be a prime minister, holy shit, the way he show us how broken the elite society is amusing
Fast doggo (7 days ago)
What the. Fu>
Plooop Plooop (7 days ago)
THIS IS AMAZE!!!
Ian James (8 days ago)
Levi's? Hahaha where are your Stevi's mate? And that shirt! Lacoste? Haha why can't you afford Thecost?
madasgaki (8 days ago)
my fashion student ass is quacking
javier aguilar (8 days ago)
i’ve heard the name georgio pevinani so much its getting me pissed off
rully kurniawan (10 days ago)
😍😍😍😍😍😍
hugoklaxkaiser2 (10 days ago)
Who are the twins at 3:56?
Andrew Lucas (11 days ago)
You'd be surprised at how far you could get in life by just bullshiting!
Tristan Hebert (12 days ago)
He's a pure genius
Rainati Rahmaputeri (13 days ago)
THIS VIDEO IS GREAT!!!!
Artistica36 (14 days ago)
bruno did it first
Oreocookiegirl 2019 (15 days ago)
This is great but horrible at the same time
aLeXiS
Kali Uchis (16 days ago)
I actually loved the jackets
Dr. G (17 days ago)
Lead Johnson
Tim Malpass (18 days ago)
Centre half for Utd.
I got a gucci ad before this lmaoo
Gero Z (19 days ago)
@vice never let that man go he's literally a god beyond men....
Sienna Ellis (19 days ago)
he looks like lewis capaldi lol
Tomatoes4life (19 days ago)
So this is what Pyro has been doing lately
Rod .Ramespi (19 days ago)
Perfect example of how the fashion industry is a fucking joke!! Great video and shoutout to GP!!🙌🏽🙌🏽🙌🏽
baby baby (19 days ago)
Helal ya
gavin P (20 days ago)
This brand just went up in value at about 1000%
Evil Koala (22 days ago)
Well. I think those Georgo jeans are really nice and the price is just right. 16 Sterling or 20$ is a steal compared to Levi's white washed jeans for freaking 100$. Checkout the website.
ulrich Olahay (23 days ago)
*These days you could just wear a potato sack to fashion week and you’ll blend in just right smh*
Jay j (24 days ago)
The confidence in this man is insane. It's not annoying or pretentious at all.
bullgogi (24 days ago)
*georgio peviani intesifies*
Papai Pramanick (24 days ago)
:'(
Porotha Shawarma (25 days ago)
This man just hacked the matrix
Anthony Dowling (25 days ago)
Excellent, people buying into an aura.
Khai First (26 days ago)
wannabe bruno.
max m (27 days ago)
Dont tighten the jeans keep it 90s look now a days everything looks tight skinny jeans i wouldnt wear those at all i rather buy oversized jeans and use my belt to tighten the waste
Ursula Corpse (27 days ago)
Men you are a fucking genius
Sara Carr (28 days ago)
My favorite quote from this is still "if you say street wear is a religion, Peviani constantly sins" 😂😂😂
DailyChemistry (28 days ago)
Next video: Ooblah fakes his way to Colombian cocaine cartel
George Farrar (29 days ago)
If you act like you belong, you can go anywhere
Constant Meme (29 days ago)
This man's charisma and confidence has proven to get him literally fucking anywhere holy shit lmao.
9 8 (29 days ago)
I imagine there are many criminals who do this kind of thing regularly.
movie present (29 days ago)
0:11 your head looks photoshoped¿
Ariq Fazlur (1 month ago)
Take A Shot everytime Georgio Peviani is said or appeared on the screen
Christian Glasenapp (1 month ago)
This guy is a professional poser
George Costarica (1 month ago)
No one woyld buy a shitty indian's name
George Costarica (1 month ago)
Guys it was easier than you think. He tries to make himself look complicated and manipulitive.
sondrajean955 (1 month ago)
Do it with a black person.
N T (1 month ago)
He could work for the FBI
ToastyGames (1 month ago)
Imagine being the actual owner of georgio peviani
Travis McCollom (1 month ago)
I thought he was a woman until he opened his mouth.
GabuFreitas (1 month ago)
Why ur Instagram is on portuguese?
Bique (1 month ago)
giogio giovanni
Da Potato (1 month ago)
The irony is: At this moment you are probably more popular and a greater artist, than the people you spoke with. You are my favorite „reporter“ at VICE. Hopefully you got better contract terms than Louis Rossmann.
Агент.т (1 month ago)
WE LIVE IN A SOCIETY
Chelsea Fenner (1 month ago)
What worries me is that these sorts of rip off brands are usually a whole lot worse than average brands with slave trade and human exploitation.
MaikyTV (1 month ago)
*Copycat*
supercolinensi (1 month ago)
genius!
Don Vito (1 month ago)
He has v tan eye circles
in3vitableTIMING (1 month ago)
What makes this social experiment really interesting is the perception the fashion industry has on people. Adam has created, established and then maintained the brand for 30 years but if he rocked up and asked for a pass would he get one? Would influencers be willing or interested into giving Adam a shout out without payment? Or invite Adam to after parties and networking events? This is a real big eye opener! Like damn 😦
Infinite Jellyfish (1 month ago)
This was oddly emotional. I’m sobbing over here. (Side note: I need some new jeans so Peviani, I’m lookin at you my man)
Vaisakh Chandran (1 month ago)
Does anyone actually understand fashion?
Jenah Lamons (1 month ago)
He says georgio peviani at least 75 times
nick evans (1 month ago)
This guy copies every creative video on YouTube
NowTrendingNowTrending (1 month ago)
nick evans how? Lol
Vueltaa _ (1 month ago)
"Young Thug of fashion" So Young Thug.
🦄🦄 (1 month ago)
Basically u should have confident and act like a real boss.
Tomzy Pits (1 month ago)
YES!!!! this is awesome
Rose Hill (1 month ago)
I hope this little store in London got heaps more business for this.
Arpollos (1 month ago)
Identity theft is not a joke georgio!
blissful_blue (1 month ago)
Nice Office reference
Celestehelloo C (1 month ago)
Can you fake being @celestehelloo and make me rich please thank you
robert navarrette (1 month ago)
"i am the real georgio peviani" lmao
Rozzazio Brown (1 month ago)
Damn the ending of this was so wholesome.
Gustavo Gutierrez (1 month ago)
It's easy when you already look ridiculous
Larry Fisherman (1 month ago)
Mes:*Takes a shot everytime he says Giorgio Peviani.*
Pipoy 1999 (1 month ago)
this is crazy man wonder what giorgio peviani is doing right now
Patientin13 (1 month ago)
Theis guy is a fucking genius. I love it.
AceChampElite (1 month ago)
3:46 Jay Leno
You're the man now Dog (1 month ago)
I fucking love this guy.
Damien Lopez (1 month ago)
hes the best part of vice
Josef K (1 month ago)
Time out, everyone fakes their way into Paris fashion week.
Carlos Medero (1 month ago)
Any chances it ended up harming his brand?
Sazzorak Skills (1 month ago)
How tf is no one recognizing this guy at this point???
Holden Schmitt (1 month ago)
in the scene with the orange dress thing he looked like eleven from stranger things
Nik Kahle (1 month ago)
How do these people not know him by now lol
mixxie mix (1 month ago)
He the man. 😁❤inspiration!!
Lolaaa (1 month ago)
2:21 Mr. Georgio Peviani looks like he's going to pray Salat Al'Jumuaa' at the local masjid in a 2000$ piece of fabric.
Jay (1 month ago)
*If streetwear is a religion, Peviani constantly sins.* That slogan could actually work
Wianda Nurrafah (16 days ago)
That's actually a very smart and catchy slogan.
Brooklyn Young (1 month ago)
I wana do this
TheMoistest Man (1 month ago)
how the heck- oobah is a legend
CHAOS CHAOS (1 month ago)
Well done
Tammy Lee (1 month ago)
— —PATTEL
Jahnavi Sodha (1 month ago)
I was looking for someone who'd have noticed the same thing I did 🤣
Caitlin House (1 month ago)
I haven't even finished this video, and this guy is amazing. Fashion week has it's valid artistic points, but most of it is a bunch of Booji bullshit. If you act pompus enough, you'll go right to the top. Says a lot...
Nijamagi (1 month ago)
Did he say 'Brixton market to Paris horticulture'? What's horticulture got to do with any of this? Hahaha
Ella King (1 month ago)
Nijamagi haute de couture 😝
britters220 (1 month ago)
just proves there needs to be wealth redistribution
Carly Milan Bounader (1 month ago)
Dope very cool

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