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Oobah Butler of fake shed restaurant fame is back and this time he’s turned his attention to the world of fashion. Paris Fashion week is iconic amongst A-Listers and fashion inner circles. It's the place where you find all the next big trends, the crème de la crème of fashion weeks. Georgio Peviani was getting loads of attention at PFW.
Buyers from Milan wanted his denim in their stores, the inner-circle wanted him at their showrooms and A-Listers partied with him at night. But the man doesn't actually exist.. does he? This is the time Oobah Butler faked his way into Paris Fashion Week.
WATCH NEXT: The Shed at Dulwich was the number one rated restaurant in London, but the main problem was that it didn't exist - https://vice.video/2KbdNzI
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Buyers from Milan wanted his denim in their stores, the inner-circle wanted him at their showrooms, and A-Listers partied with him at night. But Georgio Peviani doesn't actually exist.. does he?
WATCH NEXT: How My Shed Became the #1 Rated Restaurant in London - https://youtu.be/bqPARIKHbN8
The irony is: At this moment you are probably more popular and a greater artist, than the people you spoke with.
You are my favorite „reporter“ at VICE. Hopefully you got better contract terms than Louis Rossmann.
What makes this social experiment really interesting is the perception the fashion industry has on people.
Adam has created, established and then maintained the brand for 30 years but if he rocked up and asked for a pass would he get one?
Would influencers be willing or interested into giving Adam a shout out without payment?
Or invite Adam to after parties and networking events?
This is a real big eye opener!
Like damn 😦
I haven't even finished this video, and this guy is amazing. Fashion week has it's valid artistic points, but most of it is a bunch of Booji bullshit. If you act pompus enough, you'll go right to the top. Says a lot...
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