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Does Naming Your Business Matter for Success?

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Q: My investor wants to change the name of my company's brand Sasquatch Fuel. We do backpacking meals and want to be as disruptive as possible in this vertical. Anything but generic like the competition. Should I change the name? Watch the full #AskGaryVee Show Episode 83 here: https://www.youtube.com/watch?v=o_Mo8YPnEQA Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
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Text Comments (7)
LunarX (11 months ago)
Just remember, Ray Krock forced the McDonald's brothers out of business specifically so that he could trademark their name and make it the most recognizable fast-food brand in the world.
Jacob Tran (1 year ago)
Omni shit
Max Peters (2 years ago)
Please make it Sasquatch.. easy to remember
Costa Kapothanasis (3 years ago)
Nike comes from the Greek word νίκη "niki" which means victory. I believe Nike was named after the goddess Nike.
Jellis Vaes (3 months ago)
You are correct!
Drew Griffin (3 years ago)
Execution! I'd prefer Sasquatch Fuel!
Michael Gorman (3 years ago)
Not 'Omni' no way!

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