Q: My investor wants to change the name of my company's brand Sasquatch Fuel. We do backpacking meals and want to be as disruptive as possible in this vertical. Anything but generic like the competition. Should I change the name?
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Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC.
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