How to Choose a Name: Personal Brand or Company Name?
A question most people ask when building a personal brand is if they should use their own name or a company name. Both have their advantages.
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REAL NAME OR BUSINESS A NAME?
Choosing a name for your business can be a challenge and even if you want to build your personal brand, it can still be a good idea to have a good business name that you incorporate regardless of which one you promote more.
If you plan to be a speaker or author, promoting your actual name rather than company name might be a good idea. If you want to be a consultant or media company you may need to promote your business name more while still getting your own name out there.
BUILDING YOUR PERSONAL BRAND & REPUTATION
Here are some personal branding tips. First of all interpret your personal brand as your reputation, body of work and public profile. Think about how people will introduce you in meetings, gatherings and events and what they would say about you if recommending you to others. Also consider what might show up if someone does a Google Search for you. You can also add something about what you do to your Personal Brand Name, such as Photographer Rex Goliath... I just feel it's a better name than John Smith...
BUSINESS NAMES AND SOCIAL MEDIA
You'll want whatever you choose for your personal brand name to be consistent in social media. As for you business names you'll want to secure those in every social media platform whenever possible to avoid brand confusion.
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I´ve been looking for some tips about my artist name and protecting it, or "not being stopped " from using it, since it´s my real name( ID card). I heard of INPI, but I was hoping I could save up those 100 dollars for the time being. Anyone has tips on that? thank you.
This was a great perspective and very helpful. Thank you. I'm an artist,instrumentalist, and songwriter.From this video, I have just decided to use my own name. I will build a website with my name or as close as I can get without it being already used. I will do other spin offs perhaps that will have a fictitious name later...Thank you again! Peace!
Thanks for the info! I have an "alternative" name but I really love how you stated to get the people to get to know you! I will stick with my government right now and build friends/followers. Thank you Roberto!
I have a quick question that I've been losing sleep over. So, I'm a music composer and have been working as such for a number of years now with a website and all. I've also been working as a retoucher and have decided to go freelance as I do with music. My dilemma is, when putting together my retouching website, should I have a different website for each trade, or could I have both trades advertised under the same domain (identity)? Simply speaking, should I worry about people thinking that because I do two different jobs,
they're getting a 'jack of all trades' like quality and thus make sure I'm not associated with Alex Harris 'the music composer'? Thanks in advance!!
Hi Roberto, i have a few question :
1 - What happend if you link more Youtube Channels ( Brand Account > Youtube Channel ) to one existing Adsense ?
If any of your Channels will get Copyright Strikes or Comunity Guidelines, will other channels be be affected ?
2 - Let's say you have Multiple Brand Accounts, each one of them with Youtube Channel. If any of your Youtube Channels will get Monetization Disabled, this will affect all your channels also ? You will get Monetization Disabled on all of them ?
3 - What do you recommend ? Having Multiple Youtube Channels with the help of Brand Accounts or Create separate Google Accounts and Youtube Channels ?
4 - If you have more Brand Accounts ( Youtube Channels ) , will people see who is the owner of those channels ?
Thank you for your time and keep up the good work ! Cheers
I have a channel (I guess) with my subscriptions but no content until tomorrow and then weekly. Can I use my name as is, then create a "Channel" category? So there could be several subchannels if I wanted to add a different type of content.
eg. 2 subchannels under my name channel >> Real Estate video's and Cooking video's.
Thank you for doing this video! This is something I continually struggled with. I would create all these brands but not get anywhere. The only dilemma I have is that I am a photographer, eCommerce store and a virtual assistant. Hard to brand all of those under one.
Melanie Rose, people will appreciate you for who you are under your personal brand as they get to know you. I think it's great you're involved with a few things, so as you're growing your base under your personal brand you can introduce your audience to what you're doing in a "story telling" kind of way without directly and aggressively trying to sell to them. As you make them aware of what you do and who you are, then later on (once you grow your base enough), you can start introducing your services or products in a subtle way and it would then be a great idea to plug your other "business brand" every now and then. People will tend to gravitate towards you more once they develop that initial relationship and people will use your services/buy products organically :)
Hope that helps and all the best!
Roberto Blake: I'm surprised you didn't mention to your audience in this video, it is also MOST important, before establishing their brand, to check and make sure that a trademark hasn't already been been established with the same name.
Hello man ! i dont have to make a decision right now but(about the name) but it is a real struggle. I am from Romania, but i want to make my future content in english, if i use my real name, it will be very hard to pronounce in eng...should I think about something like a "username' ? like pewdiepie did? p.s. i want to make a channel which will include a lot other people than me but i know that( im 17) that poeple might betray u anytime so I rly want to make this more about me than a "group idea" . Can you give me an advice please ? Thank you! btw: great content ! i just find you this morning and i will watch probably all your videos.
Hey Roberto- Great video of info. My question, I've noticed that a lot of YouTube channels/videos have music intro, in the middle (whatever that might be called) and in the outro. Is there a site where one gets royalty free music, bites etc that everyone uses? Or are they just taking risk and getting it off Sound Cloud etc? Can you tell more on this
This video is exactly what I've been looking for. When I picked the name of my channel it was more of a title of a type of broadcast. I'm thinking about changing it to my full name which is Alex Wadsworth. Surprisingly I found that people are starting to call me daily. What are your thoughts? My original goal was to create daily content which I did on my other channel for about three months. I couldn't quite find what I wanted to do so I scaled back and started a new channel.
Roberto, what if my name is strange and not very marketing friendly? Ramiro El Gáname is like really strange and difficult to pronounce. Do you think an alias or a creative name for myself would be something you would recommend?
Thanks in advance and awesome content as always! :)
Hi, thanks Roberto! I am struggling with a name for my tech channel where I will make How-To:s, Reviews maybe vloggs, who knows how far it will go. I like the name KasperTech but i think it's taken or my regular name Kasper Persson. What do you think? This decision is killing me, haha! BTW Subbed! :D
Its funny to see you do a video on "how to choose a company name" Because it was you who convinced me to change my old name to a new one.
It took me ages to get used to it.. let alone designing a new logo lol
Anyways its getting better, so now ill just have to step up my game in social media and create a following to get noticed on these platforms..
Thanks Roberto! My name TridentLion I chose it because its been my xbox gamertag since grade school! It's a reminder to have fun with life, & to have fun with my creative work.
Keep up the great videos bro 💪 hit me up so we can collab, I will find a way to provide value to your channel.
These are some great things to think about when naming a channel. Thanks for making this video!
I'm currently working on the branding for my channel (this one) that I want to launch in January. I like the title I have at the moment, 'What's So Great About That?', as the channel will be for video essays on what I find particularly interesting in a film, tv series or other visual media, but I'm worried it's too long/wordy. Will this be a problem? Do shorter, catchier names do better? Should I stop overthinking it and just focus on making content? Haha.
I'm watching👀 this and thinking maybe it will help me come up with a travel name for my RV TRAVELS. It been on my mind for sometime. With nothing coming up. Then I listen to you a BANG 💥 I have a name. I'd like to tell you but, don't want to spell the beans yet. Just know this, YOUR AWESOME.🤗 Thanks 🙏🏽again for sharing. 👍🏼😊
As a graphic designer, what is your opinion on having "personal" social media accounts (personal pictures from our lives, pics with friends/family, etc.) and then having a separate "business" social media accounts (posting only work/daily creations, etc )?
Great insight Roberto! I'm going with brand rather than my name. Part of the reason was I couldn't get the domain name for my own name, and social media usernames were going to be all slightly different. The other part is that I've completely made up the name. That solves the first issue (except for the Facebook page), and it allows me to tell a story of what the word means and and why I decided to use it.
I decided to go with my online nickname. Mainly because I've have been branding it for the last three years first as an internet radio DJ and then as a podcaster and youtuber (different channel with cohost). Anyway, what is your opinion on the need to ad "Designer", "Art" or "Graphic Design" to your Personal Brand or Company Name. I keep going back and forth especially since it's not the only thing I do.
Hello Roberto. What is your opinion/advice on making the video in 2 languages and posting it on 2 different channels? Example: I want to make 1 video and do a voice-over in 2 different languages(English and my native language). Videos will be placed on different channels. Will there be a problem with YouTube (because it is a double content in a way)? What is your advice for this? Thank you and keep posting, love to watch your videos! ;)
Hi Roberto! You could make a video of how to make a smart name change of the personal branding. For example, I use Diorizella Events & Crafts (my name and services) and I want to change my personal branding to my name and last name. Thank you for sharing your excellent content.
A good name is rather to be chosen than great riches, and loving favour rather than silver and gold. I chose my name, because, my reputation is linked to my name. I want people to associate my name with kindness and humor.
I address people usually with my name, but I do have two company names registered with the registry. I chose my brand name based on a nic name. Binky. Hence I created Binky Productions, for video production. In the logo, I have a slinky, because people always called me slinky because when you say my name fast, Celinka, you get sounds similar. These are names that have followed me all my life and with which I have identified. Now the other company name, is Binky Ink, as a writer. It also has a bit of the Inc. sound to it which I like, but describes what I love and write best, fantasy, medieval settings, where one wrote with a quill using ink. I have yet to design my logo officially for that one, but I am thinking an ink jar, parchment and a quill. I know I want similar colours in both logos, and my colour, that I've branded myself as is green. The slinky is green, so the ink will be green. All details describe the brand and describe me, the person behind the brand name. Although it is nt my first name directly, it is both me and my brand. As for mychannel, I use my gaming names, since my channel is about gaming. But I put the BinkyProd logo in each video I make. People can then relate easily to who Biky is. I also say ''on Binky's thoughts'' or gaming thoughts. I have text showing my name but identify myself as Binky. Anyone can find me and know that I am the same Binky from each brand I do. Hope these details can help others find their names and logo concepts more easily.
Hello, i have built a brand around wolvesfitness but i also own domains .co.uk and .com for my name would it be worth moving it all to my name or keeping it the same. I have wondered this for some time.
Would this improve engagement and build a bigger community?
+Daniel Messer maybe but here is the bigger problem. YouTubers have a target on their back where companies are concerned. Even regular companies are getting crushed for Name and Trademark... GoPro for example is going after a small company called GoScope... they make accessories for GoPro , the CEO of GoPro doesn't even want to, the shareholders do... when you build your brand on the back of someone's name or product you are risking a lot...
My real name is Pam Andrea and the & is a pun (?) I'd like to say for the "And" in "Andrea."
I was also thinking that I associate this with an alter ego Rea as I am naturally shy but I want to grow out of that shell in front and behind the camera
Maybe because you know its down to your execution and patience to equal success and that whether it works for you is not a reflection of any flaw in my information... but the circumstances surrounding the results you produce with it...
Thank you for the great video.
This is something that I have been trying to figure out for a while now. I think in my case I want to go with a business name but its been difficult and frustrating to come up with one that hasn't already been taking in one or more social media platforms. What makes it worse is discovering that the person has zero posts or their last post was 4 years ago. Its also annoying when looking for a domain name but somebody already owns and its, yep you guessed, completely blank and they've had it since 1999. Ugh! So frustrating but the search must go on.
I've thought of changing the Quin in my channel name to Quinlyn (my name) because it's less common, but I worry it's hard to read or pronounce for some people, and that might turn them away. I also feel like a lot of people see "quirky" in a negative light now, like "oh, I'm sooo quirky and weird! Lol I'm such a nerd omg!!" But our little quirks are what make us who we are, and that's how I like to see it :)
Apologies for being off-topic but I'm on the verge of getting my channel going and have a quick question. I know you don't advocate buying subscriptions and I agree. The question is: Do you feel it would be logical to make an exception and buy 100 to start for a tad bit more credibility for first-time viewers? I don't want to get started on the wrong foot by doing something tacky or bad in building a reputation...Your advice is invaluable for beginners like me. Thank you.
Thanks so much for your response...I always respect your advice and want to build a channel slowly for quality vs. quantity sake. I've always listened to you then got paranoid after learning about the algorithm changes & seeing a video that talked about lack of credibility for small channels without subscribers.....Hopefully, waiting to do FB, IG, etc. isn't foolish. I don't want to spread myself too thin and affect quality...Your advice on being prepared in other ways should something happen to YT is eye-opening as well. It had never even crossed my mind...I've been thinking about the algorithm changes and it makes marketing sense for YT. Now that the big YT'ers are established and viewers accts. are saturated with subs that they habitually watch, it seems logical that it would deter them from exploring, cause a loss of interest in YT, make it seem stagnant, send people elsewhere since SC and IG have become a norm, and have an impact on YT traffic...If that's the case, it would mean that YT is changing to the advantage of smaller and newer channels. Maybe this is an ideal time for me. Slower growth but one can't complain when starting at zero...Thanks again, Roberto!
No. Subscribers have nothing to do with credibility less so if you buy them. Make videos worth watching. Stop listening to all the whining about how hard it is to stand out. What is actually hard is making something good, and regardless of how many people pay attention making good stuff matters more. Also one day you will need an identity beyond YouTube... if you look at the some of the channels that went from nothing to over1 Million subscriberrs...consider that they will not have an identity outside of YouTube if they don't change things and how difficult it would be. If YouTube shuts down who are they.
Please for the love of God, and this is not a knock on you, can we stop worrying about subscriber counts and just make content worth spending 5 minutes watching...?
I went thru this before launching our channel. As it is my wife and I doing it together it worked out better to have a brand name versus my own name. Not to mention I have one of the most generic names ever =)
Nice! In reference to another point covered in this video, how do you manage your brand across all of the various social media outlets? I made sure to pick a name that I liked, but that was also still available as a .com web address and on all of the usual places.
Now that I have them, how do you decide what to show where? It is "easy" to just use them as a dumping ground for updates when you post a new video, but I feel that they should have their own identity. I have tried to use Instagram as a kind of behind the scenes peek at projects in progress, Twitter for quick notes about what is going on or project thoughts I am having about the projects, and the website is just kind of a catch all of things that don't really fit anywhere else.
Not to mention finding time to keep up on all of them. With a full time (plus) job and four kids it can be hard to fit everything in, while making sure that family comes first. This isn't a complaint or anything and I know that everyone has to do it, but starting this venture later in life certainly constrains my time a bit =)
Aren't authors' personal brand automatically their name (whether it's a nom-de-plume or not)? Every time I pick up a new book, there are hype blurbs usually all over the back cover and I usually find this practice slightly insulting to me as a reader, but I get that it's a great way to link those names with that particular genre or niche of book and to let readers know whose other works they should check out. Still, I never thought about it till your video here, authors mainly are known by their name, possibly a book title, but not by any other means of marketing I can immediately think of.
+EmpyreanLightASMR pretty much, though this is changing and it depends on fiction vs non fiction. For example I will be known and have marketing leverage beyond my books because of all the things I'm doing. So it's largely a matter of the individual
I have yet to settle with a brand name for myself, I would like to use my real name but its so common that I don't think it would even work or have any uniqueness to it. Perhaps I am being too harsh on myself xD
One important consideration is whether or not you are trying to build a business that you can sell. If you build a business around your personal brand, it will be more difficult to sell to someone else. Or, and I have seen this happen, you sell a business based on your personal brand and when you try to start a new business you cannot use your own name on that business.
Lol. My real problem with building a brand around my name was that I am German. Nobody would be able to say it. I wouldn't even know how to pronounce it myself when I am talking English. Freya Wieduwilt doesn't sound so nice either.
Yeah. I found the name I am working with now works for both my blogs and youtube, so I guess that is a start. I only had to choose something else for my etsy, but since that is completely set apart from the rest and most customers don't come from my youtube channel there anyway, I didn't find that so bad so far.
Hey bro, this was a really useful video! You speak very eloquently and fluently, with a lot of fluidilty! How did you get to that level of communicating so well; can you make a video of how to be a more effective and confident speaker (I assume you speak in the same clarity and confidence when you're with clients or friends)
+spaceman_ experience and speaking with people who communicate well regularly and probably reading classic literature from the time I was 6 years a old... I'm essentially Bastion Belthazar Bucks from the Never Ending Story
I chose to use a "brand" that wasn't my own name, as I am getting married (again) in April, so my surname will be changing. Women can hang on to their maiden-name if they marry for the first time but re-marrying means I naturally want to ditch my ex-husband's name and move on. Even if a woman on YouTube thinks she is happily married, I'd suggest she invests in using more than just her married name.
+Unruly Housewife I've always thought about this and in this age if women, especially entrepreneurs, speakers or authors shouldn't always just keep their maiden name at least publicly for business purposes regardless of what the marriage license says... in the world of Google and Social Media it matters a lot.
I decided to use my name as my brand since it's pretty rare (the way it's spelled). Instead of Chance, my name is spelled Chanse. I figured it would be easier to remember for people so that's why I chose my name as my brand.
Because my channel is a math channel, I wanted to include "math" and my name as the brand. Having it as math pi hanan, where the math pi (which sounds like pie) makes it sound as math by hanan! Being a geek makes it hard for others to understand the name, so I considered changing it, but would appreciate your advice. Should I change it?
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