In 2016, VICE met business partners in Atlanta who had a dream of getting into the legal weed business, but couldn’t see a way to take their illegal grow off the streets. Two years later, the entrepreneurs—Felix and Kingston—are now running Gas House, a successful legal weed company in Oakland whose products are sold in dispensaries across California. In an industry home to a small number of black business owners, Felix and Kingston have become pioneers inspiring others to leave the underground market behind.
VICE met up with the duo to learn more about how they market their products, and the legal requirements they had to meet to transition from the black market to an above-board operation. Then we talked with dispensary owners, locals, and cannabis entrepreneurs about the access and inclusion gaps in California’s legal weed industry—and what companies like Gas House are doing to close them.
Watch the Weediquette episode "Going Legit" on Hulu: https://vice.video/2MradCz
Click here to subscribe to VICE: http://bit.ly/Subscribe-to-VICE
Check out our full video catalog: http://bit.ly/VICE-Videos
Videos, daily editorial and more: http://vice.com
More videos from the VICE network: https://www.fb.com/vicevideo
Click here to get the best of VICE daily: http://bit.ly/1SquZ6v
Like VICE on Facebook: http://fb.com/vice
Follow VICE on Twitter: http://twitter.com/vice
Follow us on Instagram: http://instagram.com/vice
Download VICE on iOS: http://apple.co/28Vgmqz
Download VICE on Android: http://bit.ly/28S8Et0
They make it legal but won't decriminalize it because they still need to meet their quota of arresting people it's going to be too expensive and people are going to go back to their illegal sellers. I would.
soo much crying about fake claims of racism.... news flash i am white i live in england and we get stopped EVERY DAY for the same shit that black people do when they claim its because they are black.... difference is we do not live in a beach like climate where every day is like a vacation... so maybe stop whining?
It's a trip that there always going to bring color. Instead of action.. if it was true then he wouldn't be where his at a legitimate company.. I'm brown and been discriminate n still stereo type. But I shouldn't stop trying to succeed
Why does legal bud cost as much if not more than illegal bud found in every state? I thought legalization would crash weed prices on both sides of the fence and it's absolutely not. How is that possible?
7:06 Making weed illegal had nothing to do with black people (or little to none). It started when mexicans started immigrating to the U.S. around 1910 and bringing their weed with them. The U.S. Gov hated the fact that people (mainly mexicans) were illegally immigrating and bringing their intoxicating drug marijuana to the states. Therefore, the U.S. made marijuana illegal and made it a very high priority with big charges and punishments. They did this to influence people that the mexicans were despicable beings and never to be trusted. But, most of these people (90%ish) were just looking for a better life and a safer place to live with more work. The U.S. just couldn't accept the fact that immigrants were bringing this horrible life threatening drug (which is wasn't) to the states and possibly going to sell it and make people die (there have been 0 recorded deaths from smoking marijuana). THAT, is why marijuana was made illegal and it was not to throw black people and hippies in jail (although it is possible that some or many blacks, hippies and many others were brought to jail because they were smoking the illegal drug). I don't hate blacks, i don't hate hippies, but people need to know why it was actually made illegal. Our racist ancestors were the ones who made the decision.
More minority victim BS. White people never get locked up for weed... Riiiiigggghhhhht.
Everybody should check out "Natty G Cherry cheeks"; Home grown Cali man that actually teaches you how to deal with being the small farmer against big business. First time watching anything from vice. Waste. Of. Time
9:27 This guy is insufferable, if anyone can walk into a store and BUY the best shit then anyone can start SELLING the best shit, the answer is right in front of you, people still find a way to complain even after it's legalised
10:22 and this guy wtf, you'll be waiting? what are you waiting for? someone to hold your hand? tsssk
Actually i had been smoking it for 8 years and then one day i entered a psychosis while high on weed. I did not sleep for 6 days and was hallucinating and ended up in a psychiatric hospital. I also had a troubling experience with some friends that betrayed me prior to this happening so i'm not sure if it was the lack of sleep, the weed or what happened that triggered it. Everytime i smoke weed now i become extremely paranoid so i can't do it anymore. It fucks with my mind.
I'm a conservative for many reasons, I generally distrust socialism as a structural method of society. I am totally for the legalised cannabis industry. And it is a business that can be fronted by many more people of colour if they choose. I'm not a racist, nor a Christian, I'm a realist and it's good to see previously persecuted individuals become business leaders and make life changing money from what they love no matter the colour of their skin. There is room for all kinds of entrepreneurs in this world. Let's move on from the phoney drug war and under handed political racism of yesterday. But I stress, Globalists, socialists and most Christian conservatives will always try to crush the unifying elements of a happy population, that's the nature of those shit heads. There should and must be some rules that need adherence. But natures gifts is not one them.
oh yes, its alllll about color again, no cop ever stopped a white person ever, right? grow up and leave that ghetto mentality behind!
i never had to worry about white people coming into my street and breaking into my home, no my own trusty old neighbors did that! yet they blame whitey for EVERYTHING even when their druglab gets busted
weed was outlawed because it was affecting the timber and cotton industrys revenue at the time. Im just sayn!! It had nothing to do with color they might have used that fact later to arrest certain minorities and people the police didint like but not why it was outlawed origanlly in the 1920s i believe.
I have had both and by far get a better deal on the street,when you pay the doctor,the state,then when you go to the dispensary its an arm and a leg,me i go down the street and around the corner an wa-la,and i can smell it through the jar ,,,yea boy,,,,,hey my dog loves it to he knows when i come through the door that i have it lol,,,and we just veg together lol
CDA Tech provides training and job placement assistance across a variety of careers. Contact us today to learn about the CDA Advantage.
Looking for a new career? Youve come to the right place.
Air Mixed Gas Commercial Diver Maritime Welding EMT DMT Our Programs.
*Underwater Welding Training at CDA Tech.
ROOM AND BOARD FOR MILITARY VETS.
CDA is proud to honor our vets. Thats why well waive both your registration fee and room and board when you attend CDA Technical Institute.*
*Restrictions apply, call for details.
After a successful career in the Army as an Army Ranger and Special Forces Combat Diver, CDA Technical Institute not only gave me a second-to-none education but they gave me the tools to be a successful, internationally-certified commercial diver! With CDAs education, the right attitude and the right work ethic you will be successful in this field!
Byron Beplay, AMGCD Program.
CDA Tech goes way past anyone’s expectations of a trade school. From the very first day this staff will be with you step-for-step making sure you feel exactly like family and helping you to succeed. I loved this school and everyone here. So take it from me: Come join the CDA Tech commercial diving family and be a part of this awesome industry!
Trey Lancaster, AMGCD Program.
I went to a trade school and got my welding certification and that was not enough. I found CDA technical Institute online and decided to become a Commercial Diver because of my love for the water. I had the best time going through CDA Technical Institute and I would definitely recommend this school to anyone looking for a career in Commercial Diving.
Brett Lamb, AMGCD Program.