Come behind-the-scenes with the Wella Team and see the inspiration for the autumn hair trends of our AW17 Collection featuring Illumina Color. Creative Vice President for Wella, Reiner Sauter, speaks of his experience creating the AW17 New Norm collection with some of the most creative artists in the Wella family. The inspiration is driven by the modern, fast-paced movement of technology and we are so used to instant communication that there are some values that are hard to find. Finding something simple is becoming increasingly difficult in this day and age. This collection has done just that and is celebrating the beauty of simplicity to create an authentic look. The color for the collection is inspired by nature, thus making Illumina Color’s collection the perfect choice. For more information about Illumina Color, have a look at our video about this topic https://www.youtube.com/watch?v=UEBOtt5Enuc
Darren Ambrose and Renya Xydis, both Wella Professional Global Creative Artists, joined Sauter in Finland along with Clayde Baumann, Color Director for D&J Ambrose, and Ash-Leigh Croker, Color Director of Valonz, in creating personalised looks for the collection. They created looks that could be for fashion week or sexy effortless hair away from the catwalk that captivate with muted soft smokey tones. Each artist describes their inspiration behind the look and how they allowed their personal creativity to synchronize with the collection.
SUBSCRIBE to our channel for the latest hair trends and get notified every time we upload a new video! http://bit.ly/wellavideos
SHOP OUR PRODUCTS ONLINE on http://www.wellastore.com
-- Want more Wella Professionals? Connect with us! –
Find a Wella salon! http:// http://www.wella.com/professional/en-EN/salon-finder