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Product - Brand Strategies
 
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This video explores "How to improve your chances of success as a brand?" An identification of what makes a quality brand name, logo, and slogan is illustrated in the video. As well, the 5 different types of brand strategies are also explored.
Views: 30984 Jason Richea
What is Brand strategy?  Types of Brand & Marketing Strategies
 
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5 Step Brand Development Strategy Brand development is the process of creating and strengthening your professional services brand. Developing a stronger brand is most important task. Brand strength = Your reputation X Your visibility Strategies to be followed for the Brand Development 1. Consider your overall business strategy A strong, well differentiated brand will make growing your firm much easier. Be clear about your goals.Your brand will help you to achieve that. 2. Identify your target clients Firms with high growth and profit are focused on having clearly defined target clients. The narrower the focus, the faster the growth. 3. Develop your name, logo and tagline A new firm name, a new logo and tagline may support your brand positioning. Remember, your name, logo and tagline are not your brand. They are ways to communicate your brand. 4. Develop your content marketing strategy Content marketing increases both visibility and reputation of brand. It is the perfect way to make brand relevant to target audiences. 5. Develop your website Website is most important brand development tool. Here all your audiences turn to learn what you do and how you do it.
Views: 10018 Weekly Marketing Tips
How to Build a Killer Brand (Strategies and Tips)
 
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www.fanaticsmedia.com With Guest Stars, David Brier and Grant Cardone You'll learn: * Is Branding Just Bullshit or Are There Some Real Benefits? * How should companies begin to build a powerful brand? * Specific tips for branding an image in a person’s mind * What are the specific challenges that you'll run into with branding -~-~~-~~~-~~-~- Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook" https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
Views: 10804 Fanatics Media
Product, Services, and Branding Strategy (Principles of Marketing) | Lecture 6
 
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Product, Services, and Branding Strategy (Principles of Marketing) | Lecture 6. Subscribe this channel to get more knowledge,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course focuses on the needs of those who are preparing themselves for an exciting, rewarding, and enriching career in the field of marketing. The main aim is to provide students with issues and situations they can identify with while preparing themselves in gaining knowledge and insights in marketing. Much of the course work will be devoted to discussing these concepts with reference to practical examples and cases. A good balance between theory and practice will be maintained in presenting various concepts. Learning Outcomes: After the completion of this course students will be able to: 1. Understand and discuss the fundamental concepts of Marketing 2. Have a sound idea of the factors involved in marketing planning 3. Identify the roles carried out be different market players 4. Posses a theoretical awareness of basic marketing theories and models for decision making. Product, Services, and Branding Strategy. Topic Outcome: What Is a Product? Product and Services Decisions Branding Strategy: Building Strong Brands Services Marketing
Views: 5212 Get Knowledge
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Prof G Micro Class: Brand Strategy
 
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Forget about traditional advertising. Here's where you should be investing. Episode 164
Views: 366738 L2inc
Presenting Brand Strategy
 
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More awesomeness on IG: https://www.instagram.com/ransegall/ - Here's the template I used to present brand strategy to my client. Summing up everything that we've learned during the strategy session (https://youtu.be/R_7b3zccf2s), and defining the key messages: Big Idea, Value Proposition & Narrative. - Flux is proudly sponsored by Webflow, start a new account with an awesome discount: http://bit.ly/FluxWebflowDiscount - Gear & Book Recommendations: http://bit.ly/2ohFOuj - Freelancing? Send awesome proposals with: http://www.goprospero.com - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ - Join the Flux community on Patreon: https://www.patreon.com/flux_ransegall - Work Hard & Be Nice Poster: https://society6.com/ransegall
Views: 10806 Flux
How To Build Your Brand: 3 Smart Branding Strategies You Can Use Now
 
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How to build your brand: discover 3 brilliant branding strategies the casual-clothes company Marine Layer uses that you should try on for size. This video will show you how to weave personality into your business and sell more without being pushy. C'mon over to http://www.marieforleo.com/2016/05/branding-strategies/ where we answer your follow-up questions after the episode. If you enjoyed this video, subscribe to our channel and get the world’s best inspiration, motivation and advice delivered straight to your inbox at http://www.marieforleo.com. And if you’re interested in more episodes on building a meaningful business, check out our YouTube playlist on that exact topic here: https://www.youtube.com/playlist?list=PLD87A632CFD5449B5. Thanks for watching! FOLLOW ME AT: Facebook: http://www.Facebook.com/marieforleo Twitter: http://www.twitter.com/marieforleo Instagram: http://www.instagram.com/marieforleo My YouTube channel: http://www.youtube.com/marieforleo
Views: 149506 Marie Forleo
Branding Basics | Everything You Need To Know About Branding | Hindi | Marketing Basics | Marketing
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 41770 Intellectual Indies
What is Marketing & Brand Strategy?
 
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Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
Views: 319307 Jared Foster
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1455507 Evan Carmichael
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 117776 Brian G Johnson TV
Types of Brand Names
 
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Philips Aquatouch: http://amzn.to/2zPvIpG Samsung Galaxy: http://amzn.to/2CcWxtY POND's: http://amzn.to/2Cfe04M In the perspective of entrepreneurs, in how many ways can the brand name be considered? Depending on the varieties of products offered by the business, entrepreneurs follow different policies in arriving at a brand name. The names chosen should be able to grab attention from the public. For this reason the entrepreneur should be chose their brand strategy very carefully as this summarizes the purpose and goal of the organization. Usually from the perspective of entrepreneurs the brand names can be considered in the following ways. - Individual brand name: Each product in the portfolio is given a different brand name. - Family brand name: A range of products in the portfolio are offered with the same name. The name used can be either the entrepreneur’s name or the business name. This type of branding is also referred to as umbrella branding. Ponds offering its various products under one umbrella name refers to this type of strategy. - Corporate names: In this type of branding the company’s name or logo along with some brand names of individual products. For instance Philips company offers its one of shavers are Philips aquatouch, and Samsung offering its phones as Samsung Galaxy - Alpha-numeric names: The alpha-numeric names are used to highlight the physical characteristics of a product. This strategy ensures that each product will have its own unique identity. For instance Philips aquatouch AT620/14 and Philips Aquatouch AT890/16 are distinguished by the alphanumerics AT620/14 and AT890/16. Additional content on this topic can be found at http://www.eduxir.com/curriculum/cbse/class-xii/entrepreneurship/enterprise-marketing/
Views: 3196 Eduxir
Brand building - How to build a brand
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ Emil: "Hey Evan! I have a question I believe many entrepreneurs have struggled with. I own a small business with potential to become medium/big. But the barrier to entry is low and I am afraid that others/large companies will copy what I am doing. How do I prevent that? (By the way, I am selling a food product and it cannot be patented). Thanks!" Help us caption & translate this video! http://amara.org/v/FWmj/
Views: 95626 Evan Carmichael
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 856530 TED Archive
Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
Sasha Strauss | $100,000 of Brand Strategy Advice
 
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A rich introduction to all things branding- from naming and brand architecture to visual design and brand extension. We'll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy
Views: 190591 BINA LA
The Difference Between Marketing and Branding?
 
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Marketing and branding: why is knowing the difference important? How do they work together? Find out how to improve your business performance with the team at Albanese Branding & Communications with the new web series, Take Ten @ 10! Join our intern, Patrick Zajdel, as he learns from the team at Albanese Branding about the world of marketing and business first hand. VISIT our WEBSITE! ►http://www.albanesebranding.com GOT a TIP? Email us ► [email protected] FOLLOW us on TWITTER! ► http://twitter.com/AlbaneseBrand LIKE us on FACEBOOK! ► http://www.facebook.com/AlbaneseBranding FOLLOW our LINKEDIN:► http://www.linkedin.com/company/albanese-branding-&-c Albanese Branding & Communications 435 York Blvd Hamilton, ON L8R 3K3, Canada Phone: 905 526-0067 Fax: 905 526-0660 Hamilton’s hardest working strategic marketing firm is enthusiastic about tackling your next marketing challenge. CREDITS - EPISODE 02: "THE DIFFERENCE BETWEEN MARKETING AND BRANDING?" Host: Patrick Zajdel Featured Guest: Jim Albanese Executive Producer: Aldert van Nieuwkoop Producer/Director: Dave Mader Director of Photography: Andrea Chan Editor: Andrea Chan Sound: Andrea Chan All images and featured music were sourced from the public domain.
Views: 45738 Thinkr Marketing
Steve Jobs on The Secrets of Branding
 
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Get the full course at a great discount: http://www.bitesizebschool.com/buildbrandu Sorry about the misspelling of honor @4:55. Unfortunately, there isn't a way to change it without loosing all of the views/comments. Steve Jobs is well known for great design and creating innovative products. But he is also unparalleled as a marketing and branding expert. Even after Apple's near demise and damage to its brand during the 1990's, Steve was able to pull the company from the brink, polish off its brand and build it into one of the strongest ever seen. How did he do it? In 'Steve Jobs On Branding', you'll find out how Steve used such such powerful branding techniques.
Views: 334856 Bitesize Business School
The greatest TED Talk ever sold - Morgan Spurlock
 
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Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4209692 TED-Ed
Honda Spotlight:  Brand Strategies and Product Innovation!
 
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BRANDInsider Episode 4 Honda Spotlight: Brand Strategies and Product Innovation! http://brandinsider.tv/2011/02/18/brand-strategies-and-product-innovation-spotlight-honda/ The Honda brand is built around several key pillars, two of which are fuel economy and environmental awareness. Honda says that environmental technology has and will continue to be at the forefront of the brand. With the success of the Toyota Prius hybrid, people forget that Honda was actually first to the market with a hybrid, the Honda Insight. Now they are introducing the electric Honda Fit EV. While Honda has never been flashy, always conservative; you know what you are going to get from a Honda. But will predictability be enough for consumers in today's changing marketplace? Find out what Chris Martin, senior public relations administrator of Honda, had to say about the brand, its products and the road ahead.
Views: 944 Brand Insider
Product, Services and Branding Strategies
 
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Like and Subscribe
Views: 206 Only Youtubing
Naming: Phases of Strategic Brand Development
 
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Click Here To See More From This Expert: http://www.docstoc.com/video/102014250 Sasha Strauss is the Managing Director at Innovation Protocol (innovationprotocol.com). Docstoc has over 20 million business and legal documents to help you grow and manage your small business and professional life. Thousands of how-to articles and videos, with fresh content uploaded daily. Attorney reviewed documents to save you time and money. Try Docstoc Premium today! http://www.docstoc.com/premium
Views: 84715 docstocTV
brand expansion strategies
 
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NMHU-Marketing 535-Brand Extension Strategies
Views: 858 Tiffany Vicenti
How Would I Market a New Food Product?
 
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► Subscribe to Entrepreneurship Answered Here - https://www.youtube.com/c/EntrepreneurshipAnswered?sub_confirmation=1 Q: How should I go about making content for my packaged food company? Which platforms should I use? Watch the full #AskGaryVee Show Episode 100 here: https://www.youtube.com/watch?v=SUFbOa-8dPk Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
Views: 18610 GaryVee Archives
Branding decision in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 6013 study with chanchal
How to Build Your Brand, Think Bigger and Develop Self Awareness — Gary Vaynerchuk Interview
 
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Gary Vaynerchuk shares tips on How to Build Your Brand, Think Bigger and Develop Self Awareness. Check out the #AskGaryVee book here: https://amzn.to/2CIzVl5 In this interview, #1 New York Times best-selling author Gary Vaynerchuk shares advice building a personal brand, how to think bigger, online video trends, and why self-awareness is important for every influencer. Check out Gary Vaynerchuk's latest book, "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness" https://amzn.to/2CIzVl5 Check out Gary Vaynerchuk online: https://www.youtube.com/user/GaryVaynerchuk https://twitter.com/garyvee https://www.instagram.com/garyvee/ https://www.snapchat.com/add/garyvee Music Courtesy of Hurley Mower https://soundcloud.com/nedmowermusic https://www.facebook.com/hurleymower Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://instagram.com/benjimanfood Facebook- https://www.facebook.com/benjimantv Twitter- https://twitter.com/benjimantv https://www.snapchat.com/add/benjimantv Sean Cannell on Social Media: https://www.youtube.com/user/seanTHiNKs https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.snapchat.com/addseancannell Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.net/ https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** Camera - Canon t5i https://amzn.to/2CnX8HW ** Canon - Sony Alpha a7S https://amzn.to/2CpD888 ** Editing Software Adobe Premiere Pro CC http://amzn.to/1SvAfDh DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. About This Video: In this video Benji Travis from Video Influencers interviews Gary Vaynerchuk at VaynerMedia New York, NY. They talk about How to Build Your Brand, How to Think Bigger, and developing self-awareness as an influencer. Gary also share tips on current online video trends like musical.ly and snapchat as well as tips for building a personal brand in 2016. Gary’s branding advice and tips from his latest book #AskGaryVee will help you build your influence, income, and impact, so check out the Gary Vaynerchuk Interview! #videoinfluencers
Views: 1011740 Video Influencers
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 382855 ThoughtCatalyst
How Do Watch Brands Market Their Product? | The Classroom S02: Episode 15
 
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Branding and Marketing in the Watch Industry is interesting when broken down and analyzed. Big brands such as Rolex, Patek Philippe, and Omega don't necessarily have to market their product the same as an independent brand or other big brands. Then there are big brands like Richard Mille, Hublot, and Audemars Piguet that have very different tactics for marketing their product. Having said that, let's take a look at how marketing differs from brand to brand. Jon Callahan is here to help guide us through branding in the watch industry. Which brand's tactics catch your eye? Let us know in the comments! Lastly, we thank you for your support through another season of The Classroom. It's been another success and we look forward to producing more content for you all. We're providing a link below for your input on topics you would like to see covered in the next season of The Classroom. Let us know what you're looking forward to next season! The season finale will be aired Thursday 12/27/2018, so stay tuned! Happy Holidays! Season 3 Topic Submissions: https://www.surveymonkey.com/r/KT9J9LV Please Subscribe: https://www.youtube.com/c/WatchBoxStudios/?sub_confirmation=1 View hundreds of hands-on luxury watch reviews at our WatchBox Reviews channel: https://www.youtube.com/c/WatchBoxReviews/?sub_confirmation=1 Instagram: https://www.instagram.com/watchbox BUY WATCHES HERE: https://www.thewatchbox.com
Views: 5387 WatchBox Studios
Launching Your Product: Here's What To Do Before Anything Else
 
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Join Online Business Mastery Accelerator: https://onlinebusinessmasteryaccelerator.com/?utm_medium=social&utm_source=youtube&utm_campaign=online-business-mastery-accelerator-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description In this video I share with you a process for launching your product. Here’s what to do before anything else. The purpose of a product launch is to drive traffic and sales to your online business, so that it can grow and thrive. Launching a new product is a great way to attract new customers, but it takes time to plan and execute. Many entrepreneurs feel the need to promote their products right away, and end up rushing the process. The result can be disastrous. In the words of David Ramsey, "People are in such a hurry to launch their product that they seldom look at marketing from a bird's eye view and they don't create a systematic plan." A successful product launch starts with a great strategy, and I'm here to walk you through it. Are you ready to learn the step-by-step process for launching your product? Here's what to do before anything else. This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support! ★☆★ VIEW THE BLOG POST: ★☆★ https://projectlifemastery.com/launching-your-product-heres-what-to-do-before-anything-else/?utm_medium=social&utm_source=youtube&utm_campaign=blog-post-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► https://www.projectlifemastery.com/?utm_medium=social&utm_source=youtube&utm_campaign=homepage-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ ABOUT PROJECT LIFE MASTERY: ★☆★ The Project Life Mastery YouTube channel is the place to be for motivational, inspiring, educational, and uplifting self improvement videos. You can also follow for videos about online business, Amazon, and making money online! ★☆★ MY PRODUCTS & COURSES: ★☆★ Life Mastery Accelerator ► https://projectlifemastery.com/lifemasteryacceleratorcourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Online Business Mastery Accelerator ► https://projectlifemastery.com/onlinebusinessmasteryacceleratorcourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Morning Ritual Mastery ► https://projectlifemastery.com/morningritualmasterycourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Affiliate Marketing Mastery ► https://projectlifemastery.com/affiliatemarketingmasterycourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Kindle Money Mastery ► https://projectlifemastery.com/kmoneymasterycourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else 24 Hour Book Program ► https://projectlifemastery.com/24hourbookcourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Kindle Optimizer ► https://projectlifemastery.com/koptimizercourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else ★☆★ MERCHANDISE: ★☆★ Mastery Apparel ► http://www.masteryapparel.com ★☆★ RECOMMENDED RESOURCES: ★☆★ https://projectlifemastery.com/resources/?utm_medium=social&utm_source=youtube&utm_campaign=plm-resources-page-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description
Views: 87128 Project Life Mastery
B2B Branding: Management and Strategies
 
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http://www.driveyoursuccess.com This video explains the essentials of building your B2B brand by finding and using your brand champions.
Views: 5318 Ian Johnson
Chapter4: Products, Services and Branding Strategy -2
 
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اسم المساق: إدارة التسويق اسم المحاضر: د.رشدي وادي مشرف الموقع: أ. خالد محمد الأدغم الكلية: التجارة القسم: إدارة الأعمال وصف المساق : يهدف هذا المساق إلى توضيح المفاهيم والتطبيقات المختلفة المرتبطة بالتسويق كأحد وظائف المنشأة وذلك من خلال تعريف التسويق، مبادئه، أهميته، منهج دراسته، المزيج التسويقي, المزيج الترويجي، هيكل التنظيم التسويقي، سلوك المستهلك، العوامل المؤثرة في التسويق، بحوث التسويق، تكاليف التسويق، دراسة مستفيضة للسلعة والسوق وسياسات التسعير والطلب, أدوات التسويق الحديث.. مركز التميز الأكاديمي: http://lectures.iugaza.edu.ps/ http://quality.iugaza.edu.ps/ExcellenceCenter/ar/Default.aspx قائمة محاضرات المساق: http://www.youtube.com/playlist?list=PL9fwy3NUQKwYS-gSa4CLyYZCO-F6qzLZD الجامعة الإسلامية غزة: http://www.iugaza.edu.ps/ar قناة مركز التميز الأكاديمي بالجامعة الإسلامية - غزة على YouTube : http://www.youtube.com/iugaza1
Views: 2013 iugaza1
Patanjali's Brand Strategy | QLOG 004 | Quora Answers
 
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Team Ninjaji is back with an answer to: "What is the brand strategy of Patanjali?" Quora Link: https://www.quora.com/What-is-the-brand-strategy-of-Patanjali Here, author Shomprakash Sinha Roy dissects the unparalleled craze behind Patanjali's herbal and holistic healing products, their rapid advancement in the FMCG space and their advertorial budgets! Reference Link to article on ET: http://economictimes.indiatimes.com/industry/services/advertising/baba-ramdevs-patanjali-ayurved-ltd-becomes-indias-biggest-fmcg-advertiser-this-week-outnumbers-cadbury-parle/articleshow/50872844.cms Do share the video if you like it! And don't forget to subscribe to the Ninjaji YouTube channel to stay updated on this news!
Views: 2835 Ninjaji
The Art of Marketing a Cannabis Product with Cannabis Branding Expert Matthew J Cote
 
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In this episode Brandon interviews Matthew J Cote, cannabis branding expert and founder of TechnoVerde. Matt has built visionary brand strategy campaigns for Bhang Chocolates, Auntie Dolores, Vapir Vaporizers, and Steep Hill Labs. Brandon and Matt discuss a wide range of topics, including how packaging can tell a brand’s story, the rise of social media in cannabis, and his personal experience pitching his parents on the benefits of cannabis. Learn More about TechnoVerde: http://www.technoverde.com/ Learn more about and subscribe to the Investing in Cannabis Podcast: http://investingincannabis.tv/ Contact us with any questions, thoughts, ideas for our show here: [email protected]
Views: 7658 Investing in Cannabis
What Is Product Placement? Learn The Types of Placement Options For Your Brand
 
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In this entertainment marketing video Hollywood Branded explains what product placement is and how it best works for brands. To learn more digital and entertainment marketing strategies, visit our blog http://blog.hollywoodbranded.com/ What is Product Placement? It is an advertising and public relation technique that most company use to showcase their product and services with an appearance in film, television, music videos or digital media. Watch product placement video to learn more about how this marketing practice works, what brand categories it works for, and the results brand marketers see! You will learn: - What Product Placement Is - Types of Placement options - Why Brand Marketers Use This Marketing Tactic - What Brand Categories It Works For - Where Opportunities Exist In Content - Cost Factors You Should Consider Don't forget to follow us on our social media platforms: https://twitter.com/Hollywood_PR https://www.facebook.com/hollywoodbrandedinc https://plus.google.com/+Hollywoodbranded https://www.linkedin.com/company/hollywood-branded-inc. https://www.instagram.com/hollywoodbranded website: https://hollywoodbranded.com/ blog: [email protected] phone #: +1.310.606.2030 email: [email protected]
Views: 5979 Hollywood Branded
Brand Building Strategies To Build A $2 Million Amazon Business in 18 Months
 
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How Myles sold $323,000 in ONE month: https://youtu.be/YjES1EeikDM "Best FBA course I have done and I have previously paid $2,000 for an FBA course" - Brian. My Amazon Course Is $97 Because I'm Not Just Here To Take Your Money 😀 https://adamfaa17d.clickfunnels.com/1-amazon-fba-course Free One-On-One Mentorship Call When You Buy Viral Launch Pro: https://youtu.be/V03HJysqn7c 50% Off The BEST Amazon Research Software: https://viral-launch.com/market-intelligence.html?affcode=ADAMF ------------------------------------------------------------------------------------------------------- My Amazon Course (start selling with almost no money): https://adam-fisher.mykajabi.com/p/203574 FREE GUIDE // Make Money On Amazon Selling Product From These 10 Stores: https://adam-fisher.mykajabi.com/pl/17618 Have questions? Schedule a call with me! https://adam-fisher.mykajabi.com/pl/23578 PayPal: https://www.paypal.me/markK36 My Amazon Supplies: My Scale: http://amzn.to/2sG3KhS Labels: http://amzn.to/2Csobyc BEST Way To Remove Labels: http://amzn.to/2C5pE20 My Camera: http://amzn.to/2szeyhN WebCam: http://amzn.to/2Csox80 Myles has built an Amazon FBA private label brand that will do $2 million in sales this year. He's going to show you exactly how he build and scaled his brands. ★☆★ FOLLOW AND MESSAGE ME ★☆★ Facebook ► https://www.facebook.com/adam.fisher.313 Instagram ► https://www.instagram.com/th3adamfisher/ Youtube ►https://www.youtube.com/channel/UC2HLoaD96lAy_YDQ8LvoArg?
Views: 9140 Adam R Fisher
What is MULTIBRANDING STRATEGY? What does MULTIBRANDING STRATEGY mean?
 
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What is MULTIBRANDING STRATEGY? What does MULTIBRANDING STRATEGY mean? MULTIBRANDING STRATEGY meaning - MULTIBRANDING STRATEGY definition - MULTIBRANDING STRATEGY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Multibranding strategy is when a company gives each product a distinct name. Multibranding is best used as an approach when each brand in intended for a different market segment. Multibranding is used in an assortment of ways with selected companies grouping their brands based on price-quality segments. Procter & Gamble (P&G), a multinational consumer goods company that offers over 100 brands, each suited for different consumer needs. For instance, Head & Shoulders that helps consumers relieve dandruff in the form of a shampoo, Oral-B which offers inter-dental products, Vicks which offers cough and cold products, and Downy which offers dryer sheets and fabric softeners. Other examples include Coca-Cola, Nestlé, Kellogg's, and Mars. This approach usually results in higher promotion costs and advertising. This is due to the company being required to generate awareness among consumers and retailers for each new brand name without the benefit of any previous impressions. Multibranding strategy has many advantages. There is no risk that a product failure will affect other products in the line as each brand is unique to each market segment. Although, certain large multiband companies have come across that the cost and difficulty of implementing a multibranding strategy can overshadow the benefits. For example, Unilever, the world's third-largest multination consumer goods company recently streamlined its brands from over 400 brands to centre their attention onto 14 brands with sales of over 1 billion euros. Unilever accomplished this through product deletion and sales to other companies. Other multibrand companies introduce new product brands as a protective measure to respond to competition called fighting brands or fighter brands.
Views: 1958 The Audiopedia
Gillette Advertising Case Study: Best Tactics to Brand a Product Line
 
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http://602communications.com. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. Transcription text of the 3-Minute Emotional Marketing Lesson Video "Gillette Advertising Case Study: Best Tactics to Brand a Product Line" by Graeme Newell, emotional marketing researcher, emotional marketing speaker, customer loyalty researcher, and consultant at 602 Communications. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. The Gillette advertising machine is a complex and multi-headed beast. The offer product brands ranging from razors to body wash, and everything in between. With that many different product brands, one might think it would be near impossible to keep marketing focus on how to brand a product properly -- but Gillette has done it, and done it very well. Today, a marketing case study on the Gillette advertising strategy, and how they manage to keep marketing focus steady with a wide range of product brands. Gillette Advertising There's no doubt about Gillette's advertising credentials, they brand a product very well, and have been doing so for a long time. At this current phase of their product brands, Gillette's best bet is not to recruit new buyers for their razors, but rather to set their marketing focus on getting current users to buy more blades. They brand a product by actually informing their users about why it's a better idea to throw out their old blades faster and buy new ones, not throwing some fancy advertising pitch at them. Another way to expand usage of their product brands is to get men to shave other parts of their bodies. This requires a marketing focus on teaching men how to do it. So in the end, with all of this teaching, how does Gillette advertising brand a product effectively? They do it by setting their marketing focus on the emotion that drives their customers, not the product itself. Brand a Product with a Passion Gillette advertising stays focused by not bothering with the actual physical properties of their product brands, but rather what they stand for. Gillette stands for confidence. When men shave in the morning with a Gillette razor, they're not just grooming -- they're preparing for success. If you're looking to brand a product across different groups, this is the best marketing focus to take. How Gillette Advertising can Brand a Product for All Men For this marketing case study we watched hours upon hours of how Gillette advertising brands a product, and we've come upon the secret. When they go about branding a product, they do so by showing sexy and powerful men engaging in the ritual of shaving. This invokes a powerful response -- it builds an association between the power and sex-appeal of the men in the ad with the ritual of shaving. To brand a product this way is to create ascendant product brands -- product brands that rise above their base function and fulfil something deeper. The greatest conclusion we reached in this marketing case study was that to brand a product upon a transcendent feeling or emotion was to create a truly powerful product brand. So to recap, in this marketing case study we found that: • Gillette advertising is a massive undertaking. They have varied product brands throughout their central function of grooming that includes razors, shaving cream, deodorant, body wash, and more. • To brand a product in such a varied product grouping, Gillette advertising sets its marketing focus not on the product features, but the driving emotions that power its product brands. • Gillette advertising takes the ritual of grooming and turns it into unbridled success' opening act.
Views: 22813 Graeme Newell
Individual Branding Strategy
 
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For more Info on Welingkar's PGDM Distance Learning Program: http://bit.ly/16o0OSy Join us on Facebook: http://www.facebook.com/welearnindia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
Marketing Mix - Product(Branding, Labeling & Packaging), Marketing Management Part - 7, Business 12
 
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Product Mix include - Branding, Labeling, and Packaging. Advantages of branding to customer- Product differentiation Ease in introduction of new product Differential pricing Advertising and display programs To Customers- Product Identification Status Symbols Ensures quality Level of Packaging- Primary | Secondary | Transportation Importance of labeling- Describe product and its contents Identification of product/brand Grading Help in promotion of product Providing information required by law business studies class 12
Views: 26842 Prince Academy
Brand vs Product
 
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This highlights the difference between marketing brands and selling products, and introduces COMPETITIVE POSITIONING - Best Practices for Creating Brand Loyalty .
Views: 54652 Richard Czerniawski
What is "BRAND STRATEGY"?
 
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Download this video: https://changeactivation.com/what-is-brand-strategy/
Views: 92104 Gavin Wedell
Digital Marketing Training - Product   Brand Strategies
 
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PT Sintola Solusindo Dinamika Digital Marketing Indonesia - Digital Marketing Consultant Indonesia - Digital Branding Indonesia - Digital Marketing Training Indonesia Provide The Premium Digital Marketing Training and Branding - Knowledge Management and Digital Learning in Indonesia Included The Google Platform Utilization Training II Established and Developed by @Rizal2407 II https://www.linkedin.com/in/Masrizal - eMail to : [email protected] II [email protected] II WA/Mobile : +62 - 812 - 9061720 Tags : #DigitalLearning - #DigitalMarketing - #DIgitalBranding - DIgital Marketing Training Indonesia - Digital Marketing Consultant - Digital Learning Assessment - Digital Branding Indonesia - Digital Marketing Jakarta - Digital Marketing Indonesia - Digital Marketing Training - Digital Branding Indonesia - Digital Learning - Digital Learning Indonesia - Digital Learning Jakarta. #DigitalMarketingTrainingIndonesia, #DigitalBrandingIndonesia, #DigitalMarketingConsultant Remarkable & Wonderful and Awesome Indonesia II YouTube Channels II Please Like and Share 1. Republik Indonesia - Republic of Indonesia II https://www.youtube.com/channel/UC6Zp-ELjMr75vw47n_-_7zw 2. Remarkable and Wonderful Indonesia - The Best Destination For Investment and Tourism II https://www.youtube.com/channel/UCloulHgGpZyyKvzcUWjWD_A 3. Kabinet Kerja - Republik Indonesia II https://www.youtube.com/channel/UCby1edux9L6-k3opn5dmi1A 4. Sri Mulyani Indrawati - Menteri Keuangan RI II https://www.youtube.com/c/SriMulyaniIndrawatiMenteriKeuanganRI 5. Dr. (HC) Susi Pudjiastuti - Menteri Kelautan dan Perikanan RI II https://www.youtube.com/channel/UCyAxSCpDHow5vZRUL8KbhIQ 7. Ignasius Jonan - Menteri Energi dan Sumber Daya Mineral - RI II https://www.youtube.com/channel/UC--Mb0cUX1TaY7E8SviY4Mw 8. Dr.(HC) Ir. Tri Rismaharini, MT - Walikota Surabaya II https://www.youtube.com/channel/UCQR8Ctb9AfprT8ceFqScGmg 9. Dr. KH.TGH. Muhammad Zainul Majdi, MA - Gubernur Nusa Tenggara Barat II https://www.youtube.com/channel/UCUF7SUE3e1ufL03wYNTveGg 10. Digital Marketing Training - PT Sintola Solusindo II https://www.youtube.com/c/DigitalMarketingTrainingPTSintolaSolusindo 11. Wonderful Minangkabau - West Sumatera - The Best Halal Tourism Destination II https://www.youtube.com/channel/UCZmICsdIL6FLXKYgoWvxZZQ 12. Sumatera Barat-The Best Halal Tourism Destination II https://www.youtube.com/c/ProvinsiSumateraBaratWestSumateraProvince 13. PT. Sintola Solusindo Dinamika - Portofolios II https://www.youtube.com/c/PTSintolaSolusindoDinamikaPortofolios 14.Universitas Andalas - Andalas University Indonesia II https://www.youtube.com/channel/UC3TCzteysG83OUjTiAxKG0g 15. Nagari Development Center NDC Universitas Andalas II https://www.youtube.com/channel/UCLcTQwvL0a7II4Fzy5OJ9bQ Salam dan Terima Kasih @Rizal2407 II https://www.youtube.com/c/MasrizalUmar
Strategies for Marketing - Personal Branding vs Product Branding
 
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http://www.EasyNetworkMarketingLeads.com There are many different marketing strategies, one of the most effective strategies you can master is Branding. There are two main types of branding and they are Personal and Product Branding. What you want to be focusing on is Personal Branding. Find out why!
Views: 1817 nbcartoon1
Attraction Marketing Tips - Personal Branding Strategies
 
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Attraction Marketing Tips - Personal Branding Strategies Register for the upcoming webinar - https://successwithtyson.com/3-steps-attraction-webinar?utm_content=yt-attraction-marketing-tips-personal-branding-strategies One of the best ways to sell and recruit more easily in your network marketing company or home business is to develop a personal branding strategy. If you've been studying attraction marketing tips for any length of time, you've probably heard of personal branding, but very few people have developed good branding strategies and even less seem to understand what actually makes up a personal brand and how to attract people to you in your marketing. The purpose of developing solid personal branding strategies is to prime the market place to buy your products or services. If you implement your personal branding strategy well, you'll create a stream of qualified prospects ready to buy what you have and you'll generate a ton of mlm leads this way if you're in a network marketing company or direct selling business. This is really the heart of all of my attraction marketing tips that I share with my students and it's the foundation for how I've built my business. https://www.youtube.com/watch?v=MXUBVoeTJNQ
Views: 7618 Tyson Zahner
Chapter3: Strategies -3 /Chapter4: Products, Services and Branding Strategy -1
 
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اسم المساق: إدارة التسويق اسم المحاضر: د.رشدي وادي مشرف الموقع: أ. خالد محمد الأدغم الكلية: التجارة القسم: إدارة الأعمال وصف المساق : يهدف هذا المساق إلى توضيح المفاهيم والتطبيقات المختلفة المرتبطة بالتسويق كأحد وظائف المنشأة وذلك من خلال تعريف التسويق، مبادئه، أهميته، منهج دراسته، المزيج التسويقي, المزيج الترويجي، هيكل التنظيم التسويقي، سلوك المستهلك، العوامل المؤثرة في التسويق، بحوث التسويق، تكاليف التسويق، دراسة مستفيضة للسلعة والسوق وسياسات التسعير والطلب, أدوات التسويق الحديث.. مركز التميز الأكاديمي: http://lectures.iugaza.edu.ps/ http://quality.iugaza.edu.ps/ExcellenceCenter/ar/Default.aspx قائمة محاضرات المساق: http://www.youtube.com/playlist?list=PL9fwy3NUQKwYS-gSa4CLyYZCO-F6qzLZD الجامعة الإسلامية غزة: http://www.iugaza.edu.ps/ar قناة مركز التميز الأكاديمي بالجامعة الإسلامية - غزة على YouTube : http://www.youtube.com/iugaza1
Views: 2951 iugaza1
BUS312 Principles of Marketing - Chapter 8
 
31:30
Products, Services, and Brands: Building Customer Value
Views: 941 Amanda Malave
How to name a product, from the man behind Swiffer and BlackBerry
 
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Have you ever wondered how products get their names? Swiffer, BlackBerry, Febreze, Dibs, Dasani– all these brands have one thing in common. They are products named by a small firm in Sausalito, California, called Lexicon Branding. The firm, founded by David Placek, has invested heavily in an area of linguistics called “sound symbolism,” which tracks the associations evoked by specific letters, across languages and cultures. They found that ‘v’ conjured energy and aliveness– think Corvette and Viagra– while ‘b’ and ‘t’ recalled reliability– as with BlackRock; T-Mobile; and BlackBerry, which Lexicon named. Placek and company know how to name a product. -- Quartz is a digital news outlet dedicated to telling stories at the intersection of the important and the interesting. Visit us at https://qz.com/ to read more. Become a member of Quartz, your exclusive guide to the global economy: http://bit.ly/2E7e7jB
Views: 20055 Quartz

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