Coco Chanel’s journey is nothing short of epic and legendary, which is what the brand is too. Brands with incredible stories like these are worth the tag and the price they come with. Chanel had a unique talent of reading what the world needed and making clothes accordingly. And, her designs are relevant to this day. The revolutionary little black dress (LBD) remains the must-have most priced possession in every girl’s closet. Not to forget the ‘Chanel No. 5’ perfume, which was one of its kind. Chanel was one of the very first revolutionaries who believed that luxury has to be comfortable, otherwise, it’s not really luxury!
It’s been around for over a century and is probably the oldest fashion brands in the World. Thomas Burberry started this store in 1856 in Basingstoke, England, and slowly blurred boundaries. The latest additions to the brand are Burberry London and Burberry Prorsum.
Hermes as a brand has been around for over 200 years now. They first started in the 18th century as a label making leather harnesses, saddles, etc. and then slowly ventured into retail after Charles-Emile Hermes took charge. Adolphe and Emile-Maurice then took over from their father Hermes and got into the business of making clothes for men, women, and children.
Miuccia Prada born in 1949, a Ph.D student in political science and a former member and activist in the Italy’s communist party is the current owner of Prada. She was the most unassuming heir of Mario Prada’s elite brand “Prada” that he started in the year 1913. Muccio took over Prada in the year 1978 when her male cousin who according to her grandfather was expected to take over had no interest in fashion or design. Mario Prada never believed in women, in general, taking up higher positions or never considered that either of his other female grandchildren was capable of doing it.
Guccio Gucci first started “Gucci” in the 19th century. It is considered to be the most successful Italian brands in the world right now. Guccio, who worked in Paris as an immigrant hotel worker, was fascinated with the premium handbags, leather handbags customers would bring and envisioned a business model based on the idea. He then went back to Florence, his hometown and started Gucci during the Second World War-2. His sons joined him later and helped him expand business in Milan, Rome, etc.
Christian Dior famously known as ‘Dior’ started as a premium brand designing haute-couture for women in 1946. They later expanded into ‘Baby Dior’ for children and ‘Dior Homme’ for men. Dior was one of the very first brands to present their full-fledged collection at their residence which was also their flagship store on 30 Avenue Montaigne Paris. He presented his collections named ‘Corolle’ and ‘Huit’ with 90 different looks which were soon called ‘New Looks’ by Harper’s Bazaar. In 1947 Dior got into manufacturing perfumes with their first one named after his sister ‘Miss Dior.’
From serving the Army to becoming a salesman and now part of the ‘World’s Richest Men List,’ Ralph Lauren had a lot of firsts associated with his name. Soon after quitting his job in the army, Ralph Lauren joined the Brooks Brothers as a salesman and became the best of their lot This evoked an interest in him who then went on to make ties for men. He convinced the management to let him open his own line. Bloomingdale’s approved his first venture of making exclusive men’s collection and is the first time they let their space for a designer’s boutique.
Gianni Versace is an Italian, who comes from a family of designers. His introduction into fashion happened quite early because of his mother who was into the dressmaking business. Fashion and designing clothes came to him inherently, as he started working for his mother right after his high school. He later moved out to Milan and started freelancing. Eventually, he began his label ‘Versace’ in the year 1978 and launched his first ready-to-wear collection. Versace always worked with his brother and sister who helped him in expanding horizons.
Giorgio Armani is nothing but sheer sophistication, and if you see someone wearing the label in any capacity, you know that they belong to the cream of the society. Armani started the ‘Giorgio Armani Corporation’ in the year 1978 in Milan. However, his fashion journey began in 1958 where he worked with different Italian brands designing exclusive men’s wear. His fashion stint helped him build a strong network within the industry, which compelled him to open a brand of his own.