미 설문조사, "노트7 발열 사태, 소비 심리 큰 영향 없다"
Samsung Electronics made headlines for all the wrong reasons earlier this year with the Galaxy Note 7 battery fiasco.
But, according to our Kwon Jang-ho, though the company's brand image was bruised it was far from tainted.
It was meant to be Samsung's premium smartphone for the second half of the year.
But within days of the Galaxy Note 7's release, reports surfaced of the devices blowing up when charging.
When a swift apology and replacement plan failed to fix the problem, the devices were taken off the shelves for good.
Many wondered how badly it would affect customers' trust in the world's number-one smartphone maker, but it turns out it may not be that much.
A poll carried out by Reuters and Ipsos in the U.S. found that... among those who knew about the recall, more than a quarter said they would consider Samsung as their first choice when considering their next phone.
That's only two-percent higher than those who had not heard about the recall.
In fact, of those who are already using a Samsung phone, 91-percent said they would still likely buy another Samsung device.
That's similar brand loyalty to Apple's iPhone users -- 92-percent of whom said they would likely choose another iPhone for their next purchase.
There has also been further good news for Samsung.
In Korea, sales of the Galaxy S7 Edge, the tech giant's flagship smartphone for 2016, saw an uptick after the release of its new coral blue colored model.
Sales of the phone, released on November 11th, soared to over 100-thousand units in the first weekend, and the S7 series as a whole reached daily sales of over 150-thousand units during the same period.
That also knocked the iPhone 7 off the top spot, with only 100-thousand units daily.
A new all-black S7 Edge is also said to be in the works to compete against the iPhone 7's hit color, jet black.
The model is expected to be released in December, and although the costs of the Note 7 recall are still expected to hit the company's fourth-quarter profits, it's hoped the new colors of the S7 will be provide a buffer before the new S8 is released next year.
Kwon Jang-ho, Arirang News.
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