Find more information about the millennial generation at www.millennialmarketing.com Brand strategy professionals are always looking to create more value for consumers because modern consumers will reward brand leaders when they do it. There are three key ingredients to driving brand value. The first one is uniqueness. Being more unique drives your pricing authority. You can change your service model, you can change your product, you can change any number of things to the extent that you’re innovating around being more unique. This will drive your pricing authority. The second ingredient is about innovation. This consumer loves brands that are hacking and are consistently and continually in a state of beta. They have little equity in old schemas. Innovative brands win. The third thing is meaningfulness. Millennials want to co-create meaning alongside your brand. They want to make the world a better place and when you allow that to occur they are going to reward your brand by giving you permission to create more products and services that they want to consume. Why? Because they believe in brands that have a triple line bottom line – people, planet and profit. Stay tuned for our next Millennial Minute video to stay up to date on the latest millennial marketing trends and insights.
Views: 2371 Millennial Marketing
http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ Emil: "Hey Evan! I have a question I believe many entrepreneurs have struggled with. I own a small business with potential to become medium/big. But the barrier to entry is low and I am afraid that others/large companies will copy what I am doing. How do I prevent that? (By the way, I am selling a food product and it cannot be patented). Thanks!" Help us caption & translate this video! http://amara.org/v/FWmj/
Views: 94422 Evan Carmichael
What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand.
Views: 31956 LeadersIn
This week, we are using Fiverr to develop our Brand Equity statement. This is a short description of what you want your brand to stand for in the in the hearts & minds of your customers. To learn more about the services I used through Fiverr this week and to get your FREE download click here: http://www.toastmeetsjam.com/category/build-your-brand/ Shop the new brand: http://www.livefreelyco.com Leave your comments below and join the conversation over at http://www.toastmeetsjam.com You’re watching Toast Meets Jam TV- advice, interviews, and inspiration to help you make a living doing what you love. Like this video? make sure to subscribe to Toast Meets Jam so you never miss an episode! You can find more Toast Meets Jam on: - Instagram: http://www.instagram.com/toastmeetsjam - Twitter: http://www.twitter.com/toastmeetsjam - Facebook: http://www.facebook.com/toastmeetsjam - Pinterest: http://www.pinterest.com/toastmeetsjam - I'm Perfect: http://im-perfectmagazine.com/author/tmj-collab/
Views: 2314 Jen A.Miller
How to build your brand: discover 3 brilliant branding strategies the casual-clothes company Marine Layer uses that you should try on for size. This video will show you how to weave personality into your business and sell more without being pushy. C'mon over to http://www.marieforleo.com/2016/05/branding-strategies/ where we answer your follow-up questions after the episode. If you enjoyed this video, subscribe to our channel and get the world’s best inspiration, motivation and advice delivered straight to your inbox at http://www.marieforleo.com. And if you’re interested in more episodes on building a meaningful business, check out our YouTube playlist on that exact topic here: https://www.youtube.com/playlist?list=PLD87A632CFD5449B5. Thanks for watching! FOLLOW ME AT: Facebook: http://www.Facebook.com/marieforleo Twitter: http://www.twitter.com/marieforleo Instagram: http://www.instagram.com/marieforleo My YouTube channel: http://www.youtube.com/marieforleo
Views: 147967 Marie Forleo
✪✪✪✪✪ WORK FROM HOME! Looking for US WORKERS for simple Internet data entry JOBS. $15-20 per hour. SIGN UP here - http://jobs.theaudiopedia.com ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning - BRAND EQUITY definition - BRAND EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation. Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values. Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI. While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.
Views: 16581 The Audiopedia
Join Affiliate Marketing Mastery: https://affiliatemarketingmastery.com/special-masterclass/?utm_medium=social&utm_source=youtube&utm_campaign=affiliate-marketing-mastery-promo&utm_term=how-to-build-a-brand-online&utm_content=lc-youtube-description In this video, Stefan shares with you how to build a brand online. Building a brand is the ultimate competitive advantage in your business; it is what is going to allow you to succeed and prosper, long-term. Jeff Bezos, the founder of Amazon.com once said, “Your brand is what people say about you when you are not in the room”. A lot of business owners focus on building a business, rather than a brand. A study done by Inc. magazine and the National Business Incubator Association (NBIA) revealed that 80 percent of new businesses fail within the first five years. The best way to build a brand online is by creating content. By adding value, it will attract people to your brand. Sure enough, when you launch products, they will buy from you, because they like and trust you. This is how Stefan has been able to create a 7-figure internet marketing brand. ★☆★ VIEW THE BLOG POST: ★☆★ https://projectlifemastery.com/how-to-build-a-brand-online/?utm_medium=social&utm_source=youtube&utm_campaign=blog-post-promo&utm_term=how-to-build-a-brand-online&utm_content=lc-youtube-description ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► https://www.projectlifemastery.com/?utm_medium=social&utm_source=youtube&utm_campaign=homepage-promo&utm_term=how-to-build-a-brand-online&utm_content=lc-youtube-description Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ ABOUT PROJECT LIFE MASTERY: ★☆★ The Project Life Mastery YouTube channel is the place to be for motivational, inspiring, educational, and uplifting self improvement videos. You can also follow for videos about online business, Amazon, and making money online! ★☆★ MY PRODUCTS & COURSES: ★☆★ Life Mastery Accelerator ► https://projectlifemastery.com/lifemasteryacceleratorcourse/?utm_term=how-to-build-a-brand-online Online Business Mastery Accelerator ► https://projectlifemastery.com/onlinebusinessmasteryacceleratorcourse/?utm_term=how-to-build-a-brand-online Morning Ritual Mastery ► https://projectlifemastery.com/morningritualmasterycourse/?utm_term=how-to-build-a-brand-online Affiliate Marketing Mastery ► https://projectlifemastery.com/affiliatemarketingmasterycourse/?utm_term=how-to-build-a-brand-online Kindle Money Mastery ► https://projectlifemastery.com/kmoneymasterycourse/?utm_term=how-to-build-a-brand-online 24 Hour Book Program ► https://projectlifemastery.com/24hourbookcourse/?utm_term=how-to-build-a-brand-online Kindle Optimizer ► https://projectlifemastery.com/koptimizercourse/?utm_term=how-to-build-a-brand-online ★☆★ MERCHANDISE: ★☆★ Mastery Apparel ► http://www.masteryapparel.com ★☆★ RECOMMENDED RESOURCES: ★☆★ https://projectlifemastery.com/resources/?utm_medium=social&utm_source=youtube&utm_campaign=plm-resources-page-promo&utm_term=how-to-build-a-brand-online&utm_content=lc-youtube-description
Views: 37853 Project Life Mastery
“Brand Equity” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Management Studies. This session covers brand, brand equity, brand promise and few models on brands. Shot at the Deviprasad Goenka Management College of Media Studies using AB-Live virtual studio technology.
Views: 27371 DSIMS
Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 13951 study with chanchal
A video explaining the opportunities for brands to communicate with people, creating experiences that engage them emotionally and become part of their conversations. In which areas should be done, how it works in the consumer beheavior and what return have, are issues addressed by this innovative idea. You will see examples of cases such as Coca-Cola, Starbucks and Apple
Views: 2893 Space For Experience
In this episode of Brand Matters, Brian Rafferty, global director of research insights, breaks down our new brand valuation methodology and why it can be a useful tool for CMOs to sell in the value of brand in an organization. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 6752 Siegel Gale
*** Show Notes *** Instagram Marketing Online Course: http://www.instagrammarketingforclothingbrands.com/ Design Crowd (DISCOUNT CODE - "APPAREL"): https://www.designcrowd.com/apparel Book A Brand Review: https://www.apparelsuccess.com/ Facebook Group: https://www.facebook.com/groups/243380772810772/ QUESTION — Have a question about how to run your clothing brand? Post in comments section of this video! About This Video: In this video, Rob talks about how to offer upfront value for your clothing brand. One of the most important factors in growing a successful clothing line is your ability to move from a position of scarcity to abundance. Give in order to receive!
Views: 1521 Apparel Success
Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1476806 NorwichBSchool
In Part 2 of our interview with Leonardo O'Grady, the ASEAN Integrated Marketing and Communications Director at Coca-Cola, we talk about the brand as a world leader, and the opportunities and challenges of communicating to their customers on the global stage. http://www.digitalmarket.asia *This is a production in partnership with Click2View For more information, visit the website at http://www.click2view.asia
Views: 1079 DigitalMarketAsia
Brand values are, funnily enough, undervalued by a lot of business owners. Many won't bother to take the time to create and set in place a set of values that their brand will stand by. In this video, you'll learn the importance of creating brand values and as an added bonus, I will give you access to a free workbook that will assist you in creating your own core brand values. Stay Creative! Col DOWNLOAD YOUR COPY OF THE WORKBOOK: https://pixelsink.com/downloads/brand-values-workbook.pdf ------------------------------- You can also find me on these other platforms: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol Website: http://www.pixelsink.com ------------------------------- If you are growing your own YouTube channel, then you need to get TubeBuddy: https://www.tubebuddy.com/pixelsink --------------------------------- KIT I USE FOR MY VIDEOS: CAMERA: CANON G7X - http://amzn.to/2mfcaEZ (UK) http://amzn.to/2mWtGSl (US) TRIPOD: HAMMA STAR - http://amzn.to/2mfhpVo (UK) http://amzn.to/2mP2p3C (US) LIGHTS: LED RING LIGHT - http://amzn.to/2mjos2V (UK) http://amzn.to/2mWroTh (US) SOFTWARE: ADOBE PREMIERE PRO - http://bit.ly/PICCA The above are affiliate links, so if you buy anything you will be helping my beer fund :D
Views: 565 Pixels Ink
Creating Brand Equity | Marketing Management (Lecture 9) Subscribe this channel to get more knowledge,Slides,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course has been designed keeping in view the following objectives: • To introduce to the students the variables involved in Marketing Management • To enable the students to understand the complexities involved in decision making as applicable to marketing problems • To equip the students with enough understanding of the marketing environments to study and analyze the different environmental factors necessary for decision making • To prepare the students for practical application of the concepts imparted in the classroom once he/she enters the real markets Course Objective: After completing this course a student will be able to: • Understand the finer implications of Marketing Planning and Decision Making • Be able to analyze the factors involved in marketing planning • Create at least a theoretical framework for a complete market plan • Posses a complete understanding of marketing theories and models for decision making Chapter Objective: What is a brand and how does branding work? What is brand equity? How is brand equity built, measured, and managed? What are the important decisions in developing a branding strategy?
Views: 2399 Get Knowledge
Welcome to the Investors Trading Academy talking glossary of financial terms and events. Our word of the day is “Brand Equity”. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name. One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The positive associations customers already have with Campbell's would make the new product more enticing than if the soup had an unfamiliar brand name. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to have negative brand equity. This might happen if a company had a major product recall or caused a widely publicized environmental disaster. By Barry Norman, Investors Trading Academy
Views: 38807 Investor Trading Academy
This is a brief summary of an academic paper, forthcoming at The Journal of Marketing. The authors investigate whether and how the equity of consumer product brands in the hearts and minds of consumers carries over into equity in the marketplace and into better response to the brand's marketing activity. Citation: Hannes Datta, Kusum L. Ailawadi, and Harald van Heerde. "How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing Mix Response?," Journal of Marketing, forthcoming.
Views: 6063 Hannes Datta
Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business, discusses the value of marketing in todays economy. Keller wants marketers to ask themselves what kind of value are they creating for consumers and how it compares to what competitors are doing.
Views: 26251 Tuck School of Business
Interbrand, the world's leading brand consultancy, aims to create powerful brands that have the power to change the world. In this film, the firm's senior leadership team explain the shifting landscape between brands and consumers and why creating and managing a brand as a business asset is more important than ever before. http://www.interbrand.com
Views: 7256 Interbrand
John Grubb, Managing Partner of Sterling Rice Group, joins Principals of Nutrition Capital Network to discuss the elements of branding: premise, product, positioning construct, channel strategy and in-market voice. Slides available here http://www.slideshare.net/Nutrcapnetwork/building-brand-value Download audio at http://www.nutritioncapital.com/NCN_Conference_Calls
Views: 85 Nutrition Capital Network
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Brand Equity. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 12212 Marketing by Vijay
In this video, Dr Vivek Bindra talks about the value of Brand Promise in your business. He has also given tips to improve your Brand Image. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 284504 Dr. Vivek Bindra: Motivational Speaker
How do you create a brand that stands out in your market? Do you know your brand values and what it stands for? How about how to create an irresistible offer? In this video, I share the 3 most important steps you need to take to nail your branding and stand out in the marketplace. 4 Steps To Finding Your Brand’s Soul http://www.danmartell.com/branding/ Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell How do you create a brand that stands out in your market? A brand that ascribes itself in permanent ink on the minds of your ideal client from the moment they first encounter it? That’s what I tackle in this week’s video. It all comes down to your brand. Your brand is what people “feel” about your business. It’s the outcome of every interaction, direct or indirect, that someone has with your business. A truth: your brand can’t be created, it can only be extracted. It comes from within. In this week’s video, I’ll show you how I helped my sister-in-law create an amazing brand that’s helped her stand out in an extremely competitive marketplace (real estate)... … as well as the branding framework I turn to over and over again to create brands that spark loyalty, affinity (and sales). It all comes down to these 3 steps: 1. Values: If you have kids, what beliefs would you leave them? 2. Ideal Customer: Who would you love to serve AND that has money? 3. Irresistible Offer: Education value, guarantee, no brainer. Ignore these steps and you’ll just blend in with the rest of your competitors... just another “me too” product/service that does X. I believe you can do better. I KNOW you can do better! Follow these 3 steps and share with me in the comments what you came up with! Have an incredible day! With gratitude, – Dan Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://www.youtube.com/watch?v=PYlaowox_fw ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 53479 Dan Martell
http://www.howtobuildabrand.org/ Brand Strategy. What are brand values? How should you define what your brand values are? Find out more on our website or become a fan at facebook.com/BrandExpertTips. Your brand is the face of your core values demonstrated... the DNA upon which your brand is built. Your brand is the face of your unique value system and the first contact your potential customers will have with you. Your customers are looking for someone they can trust, build a relationship with and grow rapport with. Your values are a good place for them to start this rapport process and they will resonate with someone who thinks like they do. Values are so vitally important in branding. When you develop your brand based around your core values, you are developing a sustainable brand to last the lifetime of your business as your core values very rarely change. Your logo and colours must be designed specifically to reach your target audience psychologically and immediately communicate all the values that sit behind your brand using non-verbal communication. This video was created for one of our clients, to help them complete the values questionnaire in preparation for the brand strategy and brief creation session we were delivering for them the next day. We thought it would be good to share it with you so you could pick up some tips to help you create your core brand values. As I cannot attach a document to this video, please email [email protected] if you would like us to send you the brand values document. For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!
Views: 4040 How To Build A Brand
Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking. Read more at: http://www.entrepreneur.com/video/239915 Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 36138 Entrepreneur
Content marketing is increasingly recognized as an important marketing activity. Yet many companies struggle to define content marketing and appreciate how it can contribute to their business. Bobby Calder will address some key questions to help marketers understand the potential contribution of content marketing and execute it effectively. 1. What is content marketing? 2. Why are brands turning to content marketing rather than continuing to rely on conventional advertising? 3. How are consumers affected by content marketing and how does this translate into brand value? 4. What is the secret to executing content marketing effectively?
Views: 54 Marketing Science Institute
In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Randhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 2124936 Dr. Vivek Bindra: Motivational Speaker
Have you wondered how to create a value proposition that actually sells? What about removing the barrier created by price? In your sales prospecting efforts, it's important to have a solid plan of attack. Improve your sales efforts by: * Defining value properly * Properly pinpointing the problem * Better storytelling * Conveying ROI (value) * Not getting stuck on feature bloat SUBSCRIBE TO DISCOVERORG http://bit.ly/2ioDC1C DISCOVERORG SOCIAL https://twitter.com/DiscoverOrg https://www.linkedin.com/company/discoverorg https://www.facebook.com/DiscoveryDB https://www.youtube.com/c/DiscoverorgLLC https://dorg.ly/instagram ADDITIONAL RESOURCES https://discoverorg.com/sales-and-marketing-tools-resource-center/?CPN=701160000012zTe WHAT IS DISCOVERORG? DiscoverOrg enables direct connections with key prospects, giving sales, marketing, and staffing pros the ability to find, connect, and sell their targeted prospects. REQUEST A PERSONALIZED DEMO https://discoverorg.com/schedule-demo-today/?CPN=701160000012zTe -~-~~-~~~-~~-~- Please watch: “About the DiscoverOrg Platform“ https://www.youtube.com/watch?v=rP1HapEWd-k&t=26s -~-~~-~~~-~~-~-
Views: 17254 DiscoverOrg
Mr. Shivkant Mishra is The Mind Power Trainer, Motivational Speaker, Inspirational Leader, Meditation Expert, Nutraceutical Consultant and Success Coach. He is famous for his Motivational Speeches and Training Workshops. Mr. Shivkant Mishra has 08 years of direct selling experience and known for the Best Trainer of the company and many peoples changing their lives by attending his seminars. Mr. Shivkant Mishra is Crown President Leader and top 5 earner in one of the leading Network Marketing/Direct Selling company "IMC Pvt. Ltd." Mr. Shivkant Mishra is a Godly Student of Brahma Kumaris (World Spiritual University) since 1998.
Views: 2819 Shivkant Mishra
The Biz Doc, Tom Ellsworth dives into case study #17 on Air Jordan's & How Nike Created a Brand Worth Billions . In this case study – you will learn negotiation tips and how to go big on marketing when a game-changing deal is on the table. It’s a story of a tense prolonged negotiation among giant companies that was won by Nike against the odds: Adidas: a struggling company that had lost its founder and then lost its way in the cut-throat jungle of athletic shoes. Michael Jordan WANTED Adidas but they FUMBLED the opportunity. Converse: The king of basketball was about to fall off the throne. They had Magic Johnson, Larry Bird and Dr. J – but they were slipping and not innovating at a time when fashion was coming to athletic shoes. They were CONTENT to offer Michael Jordan the standard NBA player deal – but he wanted to see innovation and fresh ideas. Nike: The leader in running shoes had recently told Wall Street that it had a financial loss. Worse, the 1984 Olympics saw Carl Lewis will gold medals in flashy Nikes but that didn’t translate to sales. They NEEDED Michael Jordan and they knew it. The incredible part is that Michael Jordan didn’t even want to go to the Nike meeting – his parents were talked into it by his agent! Grab your notebook, take notes and join the conversation as Valuetainment brings you case studies with The Biz Doc. Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Please subscribe to Valuetainment, comment and share to help educate entrepreneurs from all over the world. Subscribe: http://bit.ly/2aPEwD4 About Tom Ellsworth: THOMAS N. ELLSWORTH, is an experienced CEO / COO and entrepreneur. He has been disrupting industries and driving consumer shifts through Venture-backed companies in technology, software, publishing and mobile that have generated exits totaling over $1B. Watch the interview with Patrick Bet-David: https://www.youtube.com/watch?v=nFStiXqG894&t=732s Connect with Tom: https://www.linkedin.com/in/thomasellsworth About Nike: Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Valuetainment- The Best Channel for Entrepreneurs
Views: 121553 Valuetainment
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Keller’s impressive academic resume includes degrees from Cornell, Duke, and Carnegie-Mellon universities, award-winning research, and faculty positions at Berkeley, Stanford, and UNC. Through the years, he has served as brand confidant to marketers for some of the world’s most successful global brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, L.L. Bean, Procter & Gamble, Samsung, and Starbucks. His textbook, Strategic Brand Management, in its 4th edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” He is also the co-author with Philip Kotler of the all-time best selling introductory MBA marketing textbook, Marketing Management, now in its 15th edition. From July 1, 2013 to July 1, 2015, he served as the Executive Director of the Marketing Science Institute.
Views: 4454 Ivy College of Business Iowa State University
http://www.celest.com.au Martin van Rensburg, Celest TV, talks to Phil Di Bella http://www.dibellacoffee.com.au/ about creating brand value. In March 2011, Phillip was appointed Adjunct Professor of Entrepreneurship in the Department of International Business and Asian Studies at Griffith University. Di Bella Coffee is recognized as the most awarded specialty coffee roaster in Australia. They have been recognized in the BRW Fast 100 for 2006, 2007, 2009. Celest Marketing are industry leaders in getting to the real issues that are holding business' from achieving there marketing strategies, they primarily work with businesses who are leaders within their niche. Online Di Bella Coffee store: http://www.mydibella.com.au
Views: 2673 Martin van Rensburg
In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 267613 Dr. Vivek Bindra: Motivational Speaker
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 38266 Intellectual Indies
-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 195 Christina Pakpahan
http://www.eaglestalent.com/Bruce-Turkel -Eagles Talent Speakers Bureau presents Bruce Turkel. To book speaker Bruce Turkel, visit his speaker profile page. When you book Bruce, you don't have to worry about a thing. Yes, your audience will be entertained and delighted. Of course, your audience will learn an uncomplicated and memorable way to excel in life as well as in business. Sure, Bruce's speech will be a much talked about part of your meeting. Most certainly, you'll get the chance to hear Bruce play his harmonica. And, most importantly, you'll know you've made the right choice the moment Bruce starts speaking.
Views: 347 EaglesTalent
You have to leverage certain aspects of your brand - such as imagery and copywriting - to be able to increase and convey the perceived value of your brand. Watch to learn five steps of action you can start to take today. Takeaways: 1. Craft an Attractive, Effective Website. 2. Invest in High Quality Photography. 3. Look to Professional Copywriting Services. 4. Carefully Consider Your Brand's Associations. 5. Translate Your Brand's Value with Packaging. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 1559 Scaling Retail
http://www.eaglestalent.com/Bruce-Turkel -Eagles Talent Presents Bruce Turkel. To book speaker Bruce Turkel visit his profile page. As CEO of the successful brand management firm, TURKEL, Bruce Turkel has been creating and working with valuable brands for over 25 years. Born and raised in Miami, Bruce studied design at the University of Florida and rushed to NYC to start his career. Preferring the sun to the subway, he returned to Miami and opened his own advertising agency built on the belief that marketing should be well-designed, simple, and should make a client's products and services more valuable. Using this straightforward checklist, Bruce has worked with hundreds of clients, written thousands of headlines, and designed even more print ads, television spots, websites, and campaigns. Besides all that, Bruce is a husband, father of two and author of three books—his most recent is Building Brand Value. Oh, and he is an avid harmonica player. Bruce tours extensively, spellbinding audiences with simple yet powerful brand building techniques.
Views: 73 EaglesTalent
A great friend and colleague of mine, Carolyn Stafford, wrote a book a few years ago called "Small BUsiness, Big Brand". I love that sentiment! We're living in a dynamic age of business where you can be working from a wee office space at the back of your lounge room and be making your presence felt internationally. The tools and technology we have at our fingertips means many of the previous market limits have been lifted and we can create and grow our wholehearted businesses in any direction we please. In this weeks wholehearted business blog I'd like to share three simple tips that are important to help you in building your brand equity over time. Brand equity is the value associated with your brand and its created by differentiating your brand, and therefore your business, from your competitors, making it memorable. The good news? You don't need the budget of coca cola to do so - you are only seeking to stand out in your specific field :) The three tips cover: 1. Brand Promise What transformation do you provide to your customers and clients? This needs to be clearly and compellingly communicated across everything you do so prospects begin to associate you with this outcome. "Ah, Amy Porterfield - she's the Facebook Queen". 2. Personality and tone Especially importan when you are building a personal brand - your own personality needs to be reflected authentically in everything that you do 3. Consistency So vital! Every touchpoint needs to resonate with the flavour of your brand - your website copy, font and colours, the content that you create, the profile photos you publish on Facebook and Linked In and more... I'd love to hear from you. Is building brand equity something you have planned for? Are there tweaks to your own brand style and strategy that you are considering? What's your brand promise, the transformation you offer your clients and customers? Don't forget to take some time to conduct you own mini brand audit today so you can check that your brand promise, personality and tone are consistently communicated to your market. View more topics here http://angelaraspass.com/blog/ If you'd like regular updates please subscribe to this channel, visit http://angelaraspass.com/ and connect with me on https://www.facebook.com/angelaraspass
Views: 4129 Angela Raspass