Find more information about the millennial generation at www.millennialmarketing.com Brand strategy professionals are always looking to create more value for consumers because modern consumers will reward brand leaders when they do it. There are three key ingredients to driving brand value. The first one is uniqueness. Being more unique drives your pricing authority. You can change your service model, you can change your product, you can change any number of things to the extent that you’re innovating around being more unique. This will drive your pricing authority. The second ingredient is about innovation. This consumer loves brands that are hacking and are consistently and continually in a state of beta. They have little equity in old schemas. Innovative brands win. The third thing is meaningfulness. Millennials want to co-create meaning alongside your brand. They want to make the world a better place and when you allow that to occur they are going to reward your brand by giving you permission to create more products and services that they want to consume. Why? Because they believe in brands that have a triple line bottom line – people, planet and profit. Stay tuned for our next Millennial Minute video to stay up to date on the latest millennial marketing trends and insights.
Views: 2539 Millennial Marketing
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 889204 TED Archive
The ranking video compare Top 15 Best Global Brands since 2000. It comparing brand value calculated by Interbrand. Datasource: https://www.interbrand.com/ Method: https://www.interbrand.com/best-brands/best-global-brands/methodology/ Music: Thatched Villagers Kevin MacLeod (incompetech.com) Five Armies Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
Views: 7086799 TheRankings
What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand.
Views: 34048 LeadersIn
http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ Emil: "Hey Evan! I have a question I believe many entrepreneurs have struggled with. I own a small business with potential to become medium/big. But the barrier to entry is low and I am afraid that others/large companies will copy what I am doing. How do I prevent that? (By the way, I am selling a food product and it cannot be patented). Thanks!" Help us caption & translate this video! http://amara.org/v/FWmj/
Views: 96884 Evan Carmichael
Creating Brand Equity | Marketing Management (Lecture 9) Subscribe this channel to get more knowledge,Slides,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course has been designed keeping in view the following objectives: • To introduce to the students the variables involved in Marketing Management • To enable the students to understand the complexities involved in decision making as applicable to marketing problems • To equip the students with enough understanding of the marketing environments to study and analyze the different environmental factors necessary for decision making • To prepare the students for practical application of the concepts imparted in the classroom once he/she enters the real markets Course Objective: After completing this course a student will be able to: • Understand the finer implications of Marketing Planning and Decision Making • Be able to analyze the factors involved in marketing planning • Create at least a theoretical framework for a complete market plan • Posses a complete understanding of marketing theories and models for decision making Chapter Objective: What is a brand and how does branding work? What is brand equity? How is brand equity built, measured, and managed? What are the important decisions in developing a branding strategy?
Views: 2860 Get Knowledge
“Brand Equity” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Management Studies. This session covers brand, brand equity, brand promise and few models on brands. Shot at the Deviprasad Goenka Management College of Media Studies using AB-Live virtual studio technology.
Views: 28925 DSIMS
A video explaining the opportunities for brands to communicate with people, creating experiences that engage them emotionally and become part of their conversations. In which areas should be done, how it works in the consumer beheavior and what return have, are issues addressed by this innovative idea. You will see examples of cases such as Coca-Cola, Starbucks and Apple
Views: 2907 Space For Experience
How to build your brand: discover 3 brilliant branding strategies the casual-clothes company Marine Layer uses that you should try on for size. This video will show you how to weave personality into your business and sell more without being pushy. C'mon over to http://www.marieforleo.com/2016/05/branding-strategies/ where we answer your follow-up questions after the episode. If you enjoyed this video, subscribe to our channel and get the world’s best inspiration, motivation and advice delivered straight to your inbox at http://www.marieforleo.com. And if you’re interested in more episodes on building a meaningful business, check out our YouTube playlist on that exact topic here: https://www.youtube.com/playlist?list=PLD87A632CFD5449B5. Thanks for watching! FOLLOW ME AT: Facebook: http://www.Facebook.com/marieforleo Twitter: http://www.twitter.com/marieforleo Instagram: http://www.instagram.com/marieforleo My YouTube channel: http://www.youtube.com/marieforleo
Views: 151024 Marie Forleo
Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1494764 NorwichBSchool
Interbrand, the world's leading brand consultancy, aims to create powerful brands that have the power to change the world. In this film, the firm's senior leadership team explain the shifting landscape between brands and consumers and why creating and managing a brand as a business asset is more important than ever before. http://www.interbrand.com
Views: 7474 Interbrand
Welcome to the Investors Trading Academy talking glossary of financial terms and events. Our word of the day is “Brand Equity”. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name. One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The positive associations customers already have with Campbell's would make the new product more enticing than if the soup had an unfamiliar brand name. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to have negative brand equity. This might happen if a company had a major product recall or caused a widely publicized environmental disaster. By Barry Norman, Investors Trading Academy
Views: 41013 Investor Trading Academy
Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- Ch[email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 19121 study with chanchal
This week, we are using Fiverr to develop our Brand Equity statement. This is a short description of what you want your brand to stand for in the in the hearts & minds of your customers. To learn more about the services I used through Fiverr this week and to get your FREE download click here: http://www.toastmeetsjam.com/category/build-your-brand/ Shop the new brand: http://www.livefreelyco.com Leave your comments below and join the conversation over at http://www.toastmeetsjam.com You’re watching Toast Meets Jam TV- advice, interviews, and inspiration to help you make a living doing what you love. Like this video? make sure to subscribe to Toast Meets Jam so you never miss an episode! You can find more Toast Meets Jam on: - Instagram: http://www.instagram.com/toastmeetsjam - Twitter: http://www.twitter.com/toastmeetsjam - Facebook: http://www.facebook.com/toastmeetsjam - Pinterest: http://www.pinterest.com/toastmeetsjam - I'm Perfect: http://im-perfectmagazine.com/author/tmj-collab/
Views: 2548 Jen A.Miller
Content marketing is increasingly recognized as an important marketing activity. Yet many companies struggle to define content marketing and appreciate how it can contribute to their business. Bobby Calder will address some key questions to help marketers understand the potential contribution of content marketing and execute it effectively. 1. What is content marketing? 2. Why are brands turning to content marketing rather than continuing to rely on conventional advertising? 3. How are consumers affected by content marketing and how does this translate into brand value? 4. What is the secret to executing content marketing effectively?
Views: 54 Marketing Science Institute
✪✪✪✪✪ WANT VIDEO LIKE THIS ONE? ORDER IT HERE FROM INDUSTRY EXPERTS - http://bit.ly/2Uxpg5X ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning - BRAND EQUITY definition - BRAND EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation. Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values. Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI. While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.
Views: 18414 The Audiopedia
http://www.howtobuildabrand.org/ Brand Strategy. What are brand values? How should you define what your brand values are? Find out more on our website or become a fan at facebook.com/BrandExpertTips. Your brand is the face of your core values demonstrated... the DNA upon which your brand is built. Your brand is the face of your unique value system and the first contact your potential customers will have with you. Your customers are looking for someone they can trust, build a relationship with and grow rapport with. Your values are a good place for them to start this rapport process and they will resonate with someone who thinks like they do. Values are so vitally important in branding. When you develop your brand based around your core values, you are developing a sustainable brand to last the lifetime of your business as your core values very rarely change. Your logo and colours must be designed specifically to reach your target audience psychologically and immediately communicate all the values that sit behind your brand using non-verbal communication. This video was created for one of our clients, to help them complete the values questionnaire in preparation for the brand strategy and brief creation session we were delivering for them the next day. We thought it would be good to share it with you so you could pick up some tips to help you create your core brand values. As I cannot attach a document to this video, please email [email protected] if you would like us to send you the brand values document. For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!
Views: 4082 How To Build A Brand
Gary Vaynerchuk shares tips on How to Build Your Brand, Think Bigger and Develop Self Awareness. Check out the #AskGaryVee book here: https://amzn.to/2CIzVl5 In this interview, #1 New York Times best-selling author Gary Vaynerchuk shares advice building a personal brand, how to think bigger, online video trends, and why self-awareness is important for every influencer. Check out Gary Vaynerchuk's latest book, "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness" https://amzn.to/2CIzVl5 Check out Gary Vaynerchuk online: https://www.youtube.com/user/GaryVaynerchuk https://twitter.com/garyvee https://www.instagram.com/garyvee/ https://www.snapchat.com/add/garyvee Music Courtesy of Hurley Mower https://soundcloud.com/nedmowermusic https://www.facebook.com/hurleymower Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://instagram.com/benjimanfood Facebook- https://www.facebook.com/benjimantv Twitter- https://twitter.com/benjimantv https://www.snapchat.com/add/benjimantv Sean Cannell on Social Media: https://www.youtube.com/user/seanTHiNKs https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.snapchat.com/addseancannell Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.net/ https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** Camera - Canon t5i https://amzn.to/2CnX8HW ** Canon - Sony Alpha a7S https://amzn.to/2CpD888 ** Editing Software Adobe Premiere Pro CC http://amzn.to/1SvAfDh DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. About This Video: In this video Benji Travis from Video Influencers interviews Gary Vaynerchuk at VaynerMedia New York, NY. They talk about How to Build Your Brand, How to Think Bigger, and developing self-awareness as an influencer. Gary also share tips on current online video trends like musical.ly and snapchat as well as tips for building a personal brand in 2016. Gary’s branding advice and tips from his latest book #AskGaryVee will help you build your influence, income, and impact, so check out the Gary Vaynerchuk Interview! #videoinfluencers
Views: 1038016 Video Influencers
In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Randhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 2250139 Dr. Vivek Bindra: Motivational Speaker
How do you create a brand that stands out in your market? Do you know your brand values and what it stands for? How about how to create an irresistible offer? In this video, I share the 3 most important steps you need to take to nail your branding and stand out in the marketplace. 4 Steps To Finding Your Brand’s Soul http://www.danmartell.com/branding/ Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell How do you create a brand that stands out in your market? A brand that ascribes itself in permanent ink on the minds of your ideal client from the moment they first encounter it? That’s what I tackle in this week’s video. It all comes down to your brand. Your brand is what people “feel” about your business. It’s the outcome of every interaction, direct or indirect, that someone has with your business. A truth: your brand can’t be created, it can only be extracted. It comes from within. In this week’s video, I’ll show you how I helped my sister-in-law create an amazing brand that’s helped her stand out in an extremely competitive marketplace (real estate)... … as well as the branding framework I turn to over and over again to create brands that spark loyalty, affinity (and sales). It all comes down to these 3 steps: 1. Values: If you have kids, what beliefs would you leave them? 2. Ideal Customer: Who would you love to serve AND that has money? 3. Irresistible Offer: Education value, guarantee, no brainer. Ignore these steps and you’ll just blend in with the rest of your competitors... just another “me too” product/service that does X. I believe you can do better. I KNOW you can do better! Follow these 3 steps and share with me in the comments what you came up with! Have an incredible day! With gratitude, – Dan Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://www.youtube.com/watch?v=PYlaowox_fw ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 56067 Dan Martell
Want to reach 7 figures and make your mark on the world? Dan Fleyshman did that before he was 20, and now he’s here to tell you how to do it. Dan is the youngest founder of a publicly traded company in history. He is the founder of multiple 7-figure companies and brands. Most recently, he started the brand marketing agency Elevator Studio. Dan knows his stuff and can help you exceed your business potential. Hear the #1 thing that’s controlling your business decisions and what you can do to get rid of it. This episode will help you develop the strategy you need for massive financial revenue. And once you get that revenue, what impact will you have? Find out why you need to make sure your personal brand is sending the message you want the world to remember. “Everybody in every situation looks at you like a personal brand.” - Dan Fleyshman Timestamps: 2:53 - Angel investing: What is it, how do you look for the right investments, and what do you need to avoid at all costs 6:30 - You’re crazy if you want to get rich to travel the world. What Dan looks for in a potentially successful entrepreneur 12:03 - Promote your primary message before anything else: Why you’re always building your personal brand in every situation 17:11 - The #1 way you can grow your followers on Instagram and create your personal brand through social media 21:00 - Stop being afraid of failure: How you can provide value to people without panicking about the possibility of rejection 26:40 - Your network can be as simple as getting dinner with people on a Tuesday night. How you can progress at a rapid pace when you build your network 30:14 - Why you should never miss out on an opportunity to offer services or money to serious investors or clients. Let the reward drive your actions 33:35 - How you can set-up your business for under $1000 and create impact at multiple levels of society Connect with Dan: Facebook - https://www.facebook.com/danfleyshman/ Instagram - https://www.instagram.com/danfleyshman/?hl=en Twitter - https://twitter.com/DanFleyshman?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor YouTube - https://www.youtube.com/channel/UCL12gxhZ-VSmhTdkfDKG3lA LinkedIn - https://www.linkedin.com/in/victoryceo VictoryCEO.com 🚨ATTENTION FITNESS ENTREPRENEURS: Who Want To Make More Money, Have Greater Impact, and Enjoy More Freedom... Give Me 2 Days And I’ll Show You How To Build A 5-, 6-, and Even 7-Figure Online Fitness Business – Even If You’re Starting From Scratch... Apply to sit-in and join us for my next 7-Figure Mastermind event! Click the link below, fill out the application on the next page and we'll hop on a call to see if you’re a good fit for us to coach together: https://vincedelmonte7figuremastermind.com/sit-in/?utm_source=YouTube%20Video&utm_medium=Vince%20Del%20Monte%20Podcast%20-%20Dan%20Fleyshman&utm_campaign=Video%20Description 👇 SUBSCRIBE TO VINCE’S YOUTUBE CHANNEL NOW 👇 https://www.youtube.com/user/VinceDelMonte?sub_confirmation=1 3 Reasons You're Struggling Financially ft. DAN LOK (MUST WATCH INTERVIEW): https://www.youtube.com/playlist?list=PLnpnaV9PxQXkQ9R9XF3eVNs1_eagPfrRb WATCH THESE NEXT: 1. ) Online Business Building💰 ➡️https://www.youtube.com/playlist?list=PLnpnaV9PxQXmDniKNxh4wbjrk-_OgVP6h 2.) Becoming An Entrepreneur📈 ➡️https://www.youtube.com/playlist?list=PLnpnaV9PxQXkJpH2PC8i1MGsA7TVHpe3J 3.) The Vince Del Monte Podcast🎙 ➡️https://www.youtube.com/playlist?list=PLnpnaV9PxQXlFdEK8IgdtL-wHesQbyiPr 4.) PRELOAD: The World's ONLY All-Day Energy Supplement💊 ➡️https://www.youtube.com/playlist?list=PLnpnaV9PxQXlwqb8_2OmiTdwL-6L4qJM6 📦PRELOAD 💊: Try The World's First And ONLY ALL-Day-Energy Pre-Workout Formula For Busy Entrepreneurs Who Want Explosive Muscle Gains And Laser Like Focus Every Single Time 👉 https://fullyloadedsupplements.com/?utm_source=YouTube%20Channel&utm_medium=Video%20Description%20Link&utm_campaign=PRELOAD 📲 𝗛𝗮𝘃𝗲 𝗔 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻? 𝗦𝗲𝗻𝗱 𝗠𝗲 𝗔 𝗗𝗠 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 https://www.instagram.com/vincedelmonte - Vince Del Monte is a best-selling author, former WBFF Pro Fitness Model, and an online fitness business coach. For the past 12 years, he’s helped thousands of men transform their physiques through his coaching and online programs, while founding the M5 Movement where he teaches men how to Maximize all 5 M’s of Manhood (Muscle, Mindset, Money, Mission, Marriage). Today, Vince is known as one of the world’s leading sales and marketing fitness authorities. Working with online entrepreneurs and business thought-leaders in his high-level 7-Figure Mastermind, Vince coaches his clients to quickly scale their businesses and take a quantum leap, both mentally and financially. #VinceDelMonte #FitnessBusinessCoach #DanFleyshman
Views: 899 Vince Del Monte
In this video, Dr Vivek Bindra talks about the value of Brand Promise in your business. He has also given tips to improve your Brand Image. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 297129 Dr. Vivek Bindra: Motivational Speaker
John Grubb, Managing Partner of Sterling Rice Group, joins Principals of Nutrition Capital Network to discuss the elements of branding: premise, product, positioning construct, channel strategy and in-market voice. Slides available here http://www.slideshare.net/Nutrcapnetwork/building-brand-value Download audio at http://www.nutritioncapital.com/NCN_Conference_Calls
Views: 85 Nutrition Capital Network
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 45858 Intellectual Indies
You have to leverage certain aspects of your brand - such as imagery and copywriting - to be able to increase and convey the perceived value of your brand. Watch to learn five steps of action you can start to take today. Takeaways: 1. Craft an Attractive, Effective Website. 2. Invest in High Quality Photography. 3. Look to Professional Copywriting Services. 4. Carefully Consider Your Brand's Associations. 5. Translate Your Brand's Value with Packaging. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 1741 Scaling Retail
-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 279 Christina Pakpahan
Brand values are, funnily enough, undervalued by a lot of business owners. Many won't bother to take the time to create and set in place a set of values that their brand will stand by. In this video, you'll learn the importance of creating brand values and as an added bonus, I will give you access to a free workbook that will assist you in creating your own core brand values. Stay Creative! Col DOWNLOAD YOUR COPY OF THE WORKBOOK: https://pixelsink.com/downloads/brand-values-workbook.pdf ------------------------------- You can also find me on these other platforms: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol Website: http://www.pixelsink.com ------------------------------- If you are growing your own YouTube channel, then you need to get TubeBuddy: https://www.tubebuddy.com/pixelsink --------------------------------- KIT I USE FOR MY VIDEOS: CAMERA: CANON G7X - http://amzn.to/2mfcaEZ (UK) http://amzn.to/2mWtGSl (US) TRIPOD: HAMMA STAR - http://amzn.to/2mfhpVo (UK) http://amzn.to/2mP2p3C (US) LIGHTS: LED RING LIGHT - http://amzn.to/2mjos2V (UK) http://amzn.to/2mWroTh (US) SOFTWARE: ADOBE PREMIERE PRO - http://bit.ly/PICCA The above are affiliate links, so if you buy anything you will be helping my beer fund :D
Views: 631 Pixels Ink
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Brand Equity. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 14133 Marketing by Vijay
This is a brief summary of an academic paper, forthcoming at The Journal of Marketing. The authors investigate whether and how the equity of consumer product brands in the hearts and minds of consumers carries over into equity in the marketplace and into better response to the brand's marketing activity. Citation: Hannes Datta, Kusum L. Ailawadi, and Harald van Heerde. "How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing Mix Response?," Journal of Marketing, forthcoming.
Views: 7062 Hannes Datta
In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 282506 Dr. Vivek Bindra: Motivational Speaker
*** Show Notes *** Instagram Marketing Online Course: http://www.instagrammarketingforclothingbrands.com/ Design Crowd (DISCOUNT CODE - "APPAREL"): https://www.designcrowd.com/apparel Book A Brand Review: https://www.apparelsuccess.com/ Facebook Group: https://www.facebook.com/groups/243380772810772/ QUESTION — Have a question about how to run your clothing brand? Post in comments section of this video! About This Video: In this video, Rob talks about how to offer upfront value for your clothing brand. One of the most important factors in growing a successful clothing line is your ability to move from a position of scarcity to abundance. Give in order to receive!
Views: 1781 Apparel Success
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Keller’s impressive academic resume includes degrees from Cornell, Duke, and Carnegie-Mellon universities, award-winning research, and faculty positions at Berkeley, Stanford, and UNC. Through the years, he has served as brand confidant to marketers for some of the world’s most successful global brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, L.L. Bean, Procter & Gamble, Samsung, and Starbucks. His textbook, Strategic Brand Management, in its 4th edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” He is also the co-author with Philip Kotler of the all-time best selling introductory MBA marketing textbook, Marketing Management, now in its 15th edition. From July 1, 2013 to July 1, 2015, he served as the Executive Director of the Marketing Science Institute.
Views: 6738 Ivy College of Business Iowa State University
In Part 2 of our interview with Leonardo O'Grady, the ASEAN Integrated Marketing and Communications Director at Coca-Cola, we talk about the brand as a world leader, and the opportunities and challenges of communicating to their customers on the global stage. http://www.digitalmarket.asia *This is a production in partnership with Click2View For more information, visit the website at http://www.click2view.asia
Views: 1082 DigitalMarketAsia
Have you wondered how to create a value proposition that actually sells? What about removing the barrier created by price? In your sales prospecting efforts, it's important to have a solid plan of attack. Improve your sales efforts by: * Defining value properly * Properly pinpointing the problem * Better storytelling * Conveying ROI (value) * Not getting stuck on feature bloat SUBSCRIBE TO DISCOVERORG http://bit.ly/2ioDC1C DISCOVERORG SOCIAL https://twitter.com/DiscoverOrg https://www.linkedin.com/company/discoverorg https://www.facebook.com/DiscoveryDB https://www.youtube.com/c/DiscoverorgLLC https://dorg.ly/instagram WHAT IS DISCOVERORG? DiscoverOrg enables direct connections with key prospects, giving sales, marketing, and staffing pros the ability to find, connect, and sell their targeted prospects. REQUEST A PERSONALIZED DEMO https://discoverorg.com/schedule-demo-today/?CPN=701160000012zTe
Views: 19865 DiscoverOrg
Brand Making - If you want to grow Business in global market must see this video learn power of brand to multiply business by business trainer Dr. Amit Maheshwari, A well known corporate trainer and consultant of India from heart of country Delhi. What are the habits of rich people? How can you become rich by adopting those habits? What are the sure-shot techniques to become rich? By international trainer and motivational author Dr. Amit Maheshwari. He is one of the best motivational trainer in India. To invite him for Training in your organisation, please call at 08882989694, 08882610799, 09911473894. Dr. Amit Maheshwari is Public Speaker, Motivational Speaker, Business Trainer Corporate Trainer by Profession whose Experience includes 16 years in Public speaking conducted +750 training Workshop in India and Abroad. He is Youngest President of Delhi Pradesh Maheshwari Yuva Sangathan. https://www.facebook.com/MettasClub http://www.dailymotion.com/DrAmitMaheshwari https://www.youtube.com/MettasClub https://www.clipsnow.com/channel/NTQy https://vimeo.com/amitmaheshwariji
Views: 123360 Mettas Club
http://www.celest.com.au Martin van Rensburg, Celest TV, talks to Phil Di Bella http://www.dibellacoffee.com.au/ about creating brand value. In March 2011, Phillip was appointed Adjunct Professor of Entrepreneurship in the Department of International Business and Asian Studies at Griffith University. Di Bella Coffee is recognized as the most awarded specialty coffee roaster in Australia. They have been recognized in the BRW Fast 100 for 2006, 2007, 2009. Celest Marketing are industry leaders in getting to the real issues that are holding business' from achieving there marketing strategies, they primarily work with businesses who are leaders within their niche. Online Di Bella Coffee store: http://www.mydibella.com.au
Views: 2681 Martin van Rensburg
Within every organization - from the 100-year old brands fighting for survival to digital startups aiming for mainstream adoption - we track and triangulate a series of brand metrics that grows longer and longer with each new platform and buzz-word. Which metric is most important, are you even measuring the right one, and how do you use it to inform applying creativity strategically? Combining principles in communication, behavioral economics, and psychology, this session reveals research on how to build brand value by resonating with customers in a digital era. Learn how to follow the feeling to five key brand moments, and how to engineer that feeling into a cohesive brand experience across the organization. About SXSW: SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2019 takes place every March in Austin, Texas. Subscribe: http://www.youtube.com/user/sxsw?sub_confirmation=1 Connect with SXSW: Website: https://www.sxsw.com Facebook: https://www.facebook.com/SXSWFestival/ Twitter: https://twitter.com/sxsw Instagram: https://www.instagram.com/sxsw/ YouTube: https://www.youtube.com/sxsw
Views: 588 SXSW
Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business, discusses the value of marketing in todays economy. Keller wants marketers to ask themselves what kind of value are they creating for consumers and how it compares to what competitors are doing.
Views: 26789 Tuck School of Business
In this episode of Brand Matters, Brian Rafferty, global director of research insights, breaks down our new brand valuation methodology and why it can be a useful tool for CMOs to sell in the value of brand in an organization. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 7340 Siegel Gale
What is Branding In Hindi. ब्रांडिंग क्या हैं? Click here for more tips and tricks information: http://www.aniskhan.in If you have a product but if you don't do any Branding then might be you won't be succeed. Most of the people don't know meaning of Branding. Branding meaning whenever you launch product you have to do some visibility towards that product. You should have some knowledge about Branding Ideas, Branding strategies. =================== For new episodes every week, subscribe here! https://www.youtube.com/c/aniskhanmedia Like us on Facebook : https://www.facebook.com/aniskhanmedia Follow us on Twitter: https://twitter.com/aniskhanmedia Find out more about Anis Khan: http://www.aniskhan.in =================== What is Branding In Hindi?
Views: 64175 Anis Khan