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The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 414548 ThoughtCatalyst
Top 15 Best Global Brands Ranking (2000-2018)
 
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The ranking video compare Top 15 Best Global Brands since 2000. It comparing brand value calculated by Interbrand. Datasource: https://www.interbrand.com/ Method: https://www.interbrand.com/best-brands/best-global-brands/methodology/ Music: Thatched Villagers Kevin MacLeod (incompetech.com) Five Armies Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
Views: 7381741 TheRankings
10 Business Marketing Strategies That Made Coca-Cola Worth Billions
 
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10 business marketing strategies you should model that made Coca-Cola worth billions. - http://selfmadesuccess.com Let's Connect! Twitter - https://twitter.com/MrJustinBryant Facebook - https://www.facebook.com/justinbryantbusiness Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, you will learn 10 business marketing strategies used by Coca-Cola that turned them into a multi-billion dollar company. You'll learn how they came up with the right formula, how they kept the same experience worldwide, how they expanded, and even a few strategies they've used to keep consistent success for so many decades. All of which can be modeled for your own small business. Enjoy the video! https://www.facebook.com/mrjustinbryant
Views: 23587 Justin Bryant
Richest Company Comparison
 
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An animated comparison of the richest companies in the world. Some of the biggest brands and corporations that influences our every day lives! - how rich & successful are they, how much are these corporations such as Google, Apple & Alibaba worth? Which are the biggest and most successful companies in the world? Which companies you should invest in? Also includes the Top 50 most valuable companies globally. Note: 1) A green block represent USD $1 Billion dollars, or 10 Million $100 dollar notes compacted together, which would form a cube about 2m (6.7ft) long. 2) Values are based on Market Capitalization, taken from stock exchanges from 6th to 10th March 2018. Market Capitalization fluctuates tremendously hence the valuation may change by the time you watch this video. 3) Only Public Listed Companies with a valuation exceeding 1 billion USD, and are popular with most worldwide consumers are listed. Music Used: Kevin Macload - Mystery Sax List of featured companies: Huawei, Del Monte, Acer, Mattel, Marks & Spencer, Harley Davison, Xerox, Pearson, Mazda, ITV, Yamaha, Prada, Hasbro, Tiffany & Co, Gap, Viacom, Dell, Sharp, Expedia, Clorox, LG, Motorola, Carlsberg, Toshiba, Rolls Royce, United Airlines, Hershey, Snapchat, Swatch, Tesco, Kellogg, H&M, Porsche, Autodesk, Royal Caribbean, Ferrari, Renault, Bridgestone, Arcelor Mittal, Nokia, Panasonic, Delta Airlines, Volvo, Electronic Arts, Target, Hewlett Packard, Audi, Etisalat, Ford, Singtel, Mitsubishi, eBay, Nissan, Adidas, Credit Suisse, Canon, Marriott, Estee Lauder, General Motors, T-Mobile, Monsanto, Tesla, Activision Blizzard, Hermes, Heineken, Colgate, Nintendo, Honda, Sony, FedEx, Yahoo, 21 Century Fox, BMW Group, Vale, Time Warner, Starbucks, Costco Wholesale, American Express, Saudi Basic Industries, Reliance Industries, Tata Consultancy Services, Salesforce, Caterpillar, Inditex, PayPal, BASF, Airbus, Lockheed Martin, Volkswagen, AIA Group, Goldman Sachs, Accenture, Union Pacific, Nike, Adobe, Texas Instruments, BHP Billiton, McDonalds, General Electric, L'Oreal, Naspers, BP, Netflix, 3M, Kweichow Moutai, Nvidia, IBM, LVMH, Unilever, PepsiCo, Walt Disney, Dow Du Pont, Philip Morris, Comcast, Anheuser-Busch InBev, AbbVie, Coca Cola, Mastercard, HSBC, Citigroup, Verizon, Novartis, Procter & Gamble, Ping An Insurance, Agricultural Bank of China, Boeing, Roche Holding, Toyota, Home Depot, Cisco, Oracle, Pfizer, Chevron, UnitedHealth Group, Taiwan Semiconductor, AT&T, Petro China, Bank of China, China Mobile, Intel, Nestle, Walmart, China Construction Bank, Shell, Visa, Wells Fargo, Exxon Mobil, Samsung, Bank of America, Johnson & Johnson, ICBC, JP Morgan Chase, Alibaba, Berkshire Hathaway, Facebook, Tencent, Microsoft, Amazon, Google, Apple.
Views: 8756288 Reigarw Comparisons
Warren Buffett On Why He'll Never Sell a Share of Coke Stock
 
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"The Oracle of Omaha" and Coca-Cola board member, Warren Buffett sits down with Coke CEO Muhtar Kent to share his history, affection and enthusiasm for the company, KO stock and explains why he'll never sell a share. Read the article here: http://CokeURL.com/2wkj
Views: 1642584 The Coca-Cola Co.
Coca Cola's 4 Most Powerful Lessons in Branding
 
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Read the full article here: https://goo.gl/e4YGKc Coca-cola didn't become a global brand overnight. But there's no denying the global giant knows a thing or two about branding. Here's 4 of its most powerful lessons.
Top Brands Ranking (2000-2018)
 
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Top 15 global brands ranking from 2000 to 2018. Brands were ranked by brand value in million dollars.
Views: 9 Sajjad Bawar
Coca-Cola Brand Analysis
 
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Views: 40 Miss He
15 Things You Didn't Know About COCA COLA
 
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15 Things You Didn't Know About COCA COLA SUBSCRIBE to ALUX: https://goo.gl/KPRQT8 In this Alux.com video we'll try to answer the following questions: How big is Cocacola How much money is Coca Cola making? How big is Coke? How much money is Coke worth? What are the best Coke facts? What are the best Coca Cola facts? What is the most expensive coke bottle? What is the best Coca Cola documentary? How much is the Coke brand worth? How much is Coca Cola worth? How much Coke do people drink in 1 day? How much Coke is being sold every day? Who has the secret coke recipe? Which is better Pepsi or Coke? Is Coca Cola the most valuable brand in the world? Is Coke bad for you? WATCH MORE VIDEOS ON ALUX.COM! Most Expensive Things: https://www.youtube.com/watch?v=Ay0u3dJRZas&list=PLP35LyTOQVIu4tNnitmhUqIjySwUhfOyl Luxury Cars: https://www.youtube.com/watch?v=m5GhenZZs1k&index=1&list=PLP35LyTOQVItrVHGzdB9KY-Sbjq4gU-Ym Becoming a Billionaire: https://www.youtube.com/watch?v=Skwfwf2SNpw&index=6&list=PLP35LyTOQVIsO8kOTx8-YOgwkGvrPtJ3M World's Richest: https://www.youtube.com/watch?v=rAy_G-1JF74&index=1&list=PLP35LyTOQVIvthSKr0S3JdjWw3qA9foBa Inspiring People: https://www.youtube.com/watch?v=lMjO3Gg45pM&list=PLP35LyTOQVItaKCX5o3yaje6_H9D-GuEM Travel the World: https://www.youtube.com/watch?v=-Blsz2JbdgM&t=2s&index=23&list=PLP35LyTOQVIt823Sy_C3-166RLzONbw6W Dark Luxury: https://www.youtube.com/watch?v=ch7JWVk8Ldk&index=6&list=PLP35LyTOQVIvQU6lzpW5_lryMmdB6zncU Celebrity Videos: https://www.youtube.com/watch?v=UuhPRVdDli0&list=PLP35LyTOQVIuJuINlyvSU2VvP6pk9zjUk Businesses & Brands: https://www.youtube.com/watch?v=Xr2YdBz2uWk&list=PLP35LyTOQVIv0fNwEgqmkrDd9d9Nkl7dz - Follow us on INSTAGRAM for amazing visual inspiration: https://www.instagram.com/aluxcom/ & Don't miss the latest Luxury News only on Facebook: https://www.facebook.com/ealuxe --- Alux.com is the largest community of luxury & fine living enthusiasts in the world. We are the #1 online resource for ranking the most expensive things in the world and frequently refferenced in publications such as Forbes, USAToday, Wikipedia and many more, as the GO-TO destination for luxury content! Our website: https://www.alux.com is the largest social network for people who are passionate about LUXURY! Join today! SUBSCRIBE so you never miss another video: https://goo.gl/KPRQT8 -- For businesses inquiries we're available at: https://www.alux.com/contact/
Views: 152575 Alux.com
Brand Equity: Coca Cola's new ad campaign and agency
 
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Coca Cola's new ad campaign and agency
Views: 375 ET NOW
Coca-Cola | One Brand Marketing Strategy
 
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#sempreincrivel
Views: 598 TM1 Live MKT
Coca-Cola Content 2020 Part One
 
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The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca-Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story". Follow Jonathan Mildenhall on Twitter https://twitter.com/#!/Mildenhall
Views: 703268 We are Cognitive
Talking Customer Experience with The Coca-Cola Company
 
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• Mike Sutcliff, group chief executive of Accenture Digital, and David Godsman, chief digital officer of The Coca-Cola Company, discuss how tech helps CX by offering simple, frictionless processes and reducing cycle times for new recipes or packaging. David also covers the importance of being consumer-centric with consumer data and addressing feedback and exploring how technology can help employee satisfaction and productivity. Credit: WSJ Custom Studios
Views: 167 Accenture Digital
Coca-Cola Challenge!  Is Coke better than the store brand competition?
 
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is Coca-Cola really Worth it? We take the Cola taste test to decide Is It Worth It? Thanks For Watching! Like, Comment and Subscribe!
Views: 66 Is It Worth It?
What is Branding?
 
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Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1500801 NorwichBSchool
Coke (Coca Cola) vs Pepsi - Soda Comparison
 
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The Coke (Coca Cola) vs Pepsi Wars have been raging for over a century now, turning soda into a multi billion dollar a year industry. But just who are the titans of this industry, how did they get to where they are, and which of them reigns supreme? We thought it would be fun to take a closer look at the two soft drink kings and see how they stack up next to one another in this comparison episode of the Infographics Show, Coke vs Pepsi SUBSCRIBE TO OUR CHANNEL —► http://bit.ly/2glTFyc MILITARY PLAYLIST —► http://bit.ly/MilitaryComparisons Follow us on social media for daily comparisons: Facebook........► https://facebook.com/TheInfographicsShow Instagram........►https://www.instagram.com/theinfographicsshow Twitter.............► https://twitter.com/TheInfoShow Subreddit.........► http://reddit.com/r/TheInfographicsShow Patreon............► https://www.patreon.com/theinfographicsshow --------------------------------------------------------------------------
Views: 766273 The Infographics Show
Coca-Cola Tops Interbrand's 2011 Best Global Brands
 
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(www.abndigital.com) Coca-Cola has taken the lead in Interbrand's 2011 Best Global Brands report for the 12th consecutive year. While another brand leader Apple, with a brand value that increased a staggering 58 percent, is this year's top riser and, for the first time, it sits amongst the top 10 brands listed in the report. To get more on branding ABN's Alishia Seckam is joined by Jeremy Sampson, Chairman of Interbrand Sampson.
Views: 3717 CNBCAfrica
Coca-Cola (UK) Superbrands TV Brand Video - Longer Version
 
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Coca-Cola is a Superbrand. -------- Subscribe to Superbrands TV for all the latest brand videos: YouTube: https://www.youtube.com/channel/UC8t0rxOZAT0JhFyLPTGHo6g?sub_confirmation=1 Facebook: https://www.facebook.com/superbrandstv Facebook (Superbrands Limited): https://www.facebook.com/superbrandsltd Instagram: https://www.instagram.com/superbrandsltd/ ---------- Superbrands pays tribute to the world's most exceptional and valuable brands. These outstanding brands are analyzed and researched by international panels of experts — professionals who possess in-depth of knowledge of business, branding, marketing, research, communications and media. These Superbrands Councils then select the brands which have distinguished themselves through market dominance, goodwill, and exceptional customer loyalty. Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands Status strengthens a brand's position, adds prestige, and reassures consumers and suppliers that they are buying the best brand in its category. Coca-Cola is a Superbrand. Coca-Cola remains one of the most successful and innovative brands in the world today. The Company's ongoing brand and product innovation continues to reinforce its leadership in the soft drink industry. In 2009, the My Coke portfolio became the first brand to top the £1 billion retail sales mark, with 6.6 percent growth in value year-on-year. Coca-Cola was invented in 1886 by John Styth Pemberton, a pharmacist in Atlanta, Georgia. There are three core products in the Coca-Cola trilogy: Coca-Cola, introduced more than 100 years ago; Diet Coke, launched nearly 30 years ago; and the new addition, Coca-Cola Zero, introduced in 2007. CokeZone.co.uk, has grown steadily, and currently boasts nearly two million regular users. In 2010 the site was ranked the number one FMCG brand website, and won four Institute of Sales Promotion marketing accolades, including a Gold award for Digital Promotions. Coca-Cola is commitment to environmental sustainability, and currently boasts the remarkable rate of 97 percent recycling of all waste. Brands within the Coca-Cola Great Britain portfolio are synonymous with innovative and relevant marketing campaigns that reach out to and inspire consumers across the globe. Coca Cola proudly supports many major sporting endeavors, including the London 2012 Olympics and Paralympics, and the FIFA World Cup Trophy tour. The brand values of Coca-Cola have stood the test of time, conveying optimism, happiness, togetherness and authenticity. Coca-Cola aims to bring people together with an uplifting promise of better times and possibilities. These values make Coca-Cola as relevant and appealing to people today as it has always been, and ensure Coca-Cola's status as a Superbrand. Superbrands: The most respected universal seal of enduring excellence.
Views: 40193 Superbrands TV
Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Coca-Cola (UK) Superbrands TV Brand Video
 
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Coca-Cola is a Superbrand. -------- Subscribe to Superbrands TV today: YouTube: https://www.youtube.com/channel/UC8t0rxOZAT0JhFyLPTGHo6g?sub_confirmation=1 Facebook: https://www.facebook.com/superbrandstv Facebook (Superbrands Limited): https://www.facebook.com/superbrandsltd Instagram: https://www.instagram.com/superbrandsltd/ ------ In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands Status strengthens a brand's position, adds prestige, and reassures consumers and suppliers that they are buying the best brand in its category. Coca-Cola is a Superbrand. Coca-Cola remains one of the most successful and innovative brands in the world today. The Company's ongoing brand and product innovation continues to reinforce its leadership in the soft drink industry. In 2009, the My Coke portfolio became the first brand to top the £1 billion retail sales mark, with 6.6 percent growth in value year-on-year. Coca-Cola was invented in 1886 by John Styth Pemberton, a pharmacist in Atlanta, Georgia. There are three core products in the Coca-Cola trilogy: Coca-Cola, introduced more than 100 years ago; Diet Coke, launched nearly 30 years ago; and the new addition, Coca-Cola Zero, introduced in 2007. CokeZone.co.uk, has grown steadily, and currently boasts nearly two million regular users. In 2010 the site was ranked the number one FMCG brand website, and won four Institute of Sales Promotion marketing accolades, including a Gold award for Digital Promotions. Coca-Cola is commitment to environmental sustainability, and currently boasts the remarkable rate of 97 percent recycling of all waste. Brands within the Coca-Cola Great Britain portfolio are synonymous with innovative and relevant marketing campaigns that reach out to and inspire consumers across the globe. Coca Cola proudly supports many major sporting endeavors, including the London 2012 Olympics and Paralympics, and the FIFA World Cup Trophy tour. Superbrands: The most respected universal seal of enduring excellence. Category: Entertainment Tags: Superbrands Coca-Cola UK The Coca-Cola Company License: Standard YouTube License
Views: 55346 Superbrands TV
Is the Recipe for Coca-Cola Really Only Known By Two People?
 
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→FREE AUDIOBOOK FROM AUDIBLE: http://audible.com/brainfood →Subscribe for new videos every day! https://www.youtube.com/user/TodayIFoundOut?sub_confirmation=1 →How "Dick" came to be short for 'Richard': https://youtu.be/BH1NAwwKtcg?list=PLR0XuDegDqP2Acy6g9Ta7hzC0Rr3RDS6q Never run out of things to say at the water cooler with TodayIFoundOut! Brand new videos 7 days a week! More from TodayIFoundOut That Time Coca-Cola Tried to Sell Bottled Tap Water in the UK and the Hilarity That Ensued https://youtu.be/TK4IhaLwXVc?list=PLR0XuDegDqP0HjtNM-IuWjliZeLoLVNan Why Coke Tried to Switch to New Coke https://youtu.be/CJt9JkqQYeI?list=PLR0XuDegDqP0GESJ0DgpgTcThLJVEbFs8 In this video: The idea that the secret formula for Coca-Cola is only known by two people who are never to be allowed near one another in case of some disaster resulting in the recipe being lost forever is one of those pop culture staples people can’t help but perpetuate. Given this, it’s perhaps not surprising that the spread of this idea has also been helped by various advertising campaigns done by Coca-Cola claiming just this. In fact, this idea actually started as a result of a Coca-Cola advertisement, but we’ll get to that in a bit. Want the text version?: http://www.todayifoundout.com/index.php/2014/10/formula-coca-cola-know-two-people/ Sources: http://abcnews.go.com/blogs/headlines/2011/12/coca-cola-moves-secret-formula/ http://www.snopes.com/cokelore/formula.asp http://www.worldofcoca-cola.com/secret-vault.htm http://www.foodnavigator-usa.com/R-D/Single-food-ingredient-the-cause-of-obesity-New-study-has-industry-up-in-arms http://usatoday30.usatoday.com/money/industries/food/2009-04-08-kosher-coke_N.htm http://www.nytimes.com/1988/07/01/business/how-coca-cola-obtains-its-coca.html http://www.coca-colacompany.com/press-center/press-releases/coca-cola-moves-its-secret-formula-to-the-world-of-coca-cola http://www.thisamericanlife.org/radio-archives/episode/427/original-recipe/recipe http://www.ibtimes.com/who-knows-secret-coca-cola-formula-381116 http://en.wikipedia.org/wiki/Stepan_Company http://en.wikipedia.org/wiki/Coca-Cola_formula
Views: 990622 Today I Found Out
Branding - Coca Cola Example
 
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Rod McNealy, Johnson & Johnson Marketing Executive, Wharton Lecturer, presenting Branding and Coca Cola's role as a Global Brand. Presented at Princeton, learn more at RodMcNealy.com
Views: 2866 jnjtiger
Frampton Says Coca-Cola Is World's Most Valuable Brand
 
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Oct. 4 (Bloomberg) -- Jez Frampton, global chief executive officer of Interbrand Corp., talks about the company's report on the world's most valuable brands. He speaks with Adam Johnson on Bloomberg Television's "Street Smart." (Source: Bloomberg)
Views: 182 Bloomberg
Brands & Innovation—Spreading Stories to Create Value with Wendy Clark, The Coca Cola Company
 
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Too often, brands lean away from innovation and risk-taking. But now more than ever, brands, companies and customers must come together in a mutually accountable ecosystem of spreading good, relevant, useful, impactful and desirable content— brand stories that are share worthy. New technologies and forms of consumer engagement let us spread new brand stories to unprecedented numbers of consumers in real-time. Done well, these stories spread to create brand love and brand value for our brands and companies. And, at their best, they create new value for the world. But there are also challenges: How can we distinguish good content from merely more content? How do we tell the difference between tomorrow's high-risk, high-reward technology and this week's shiny object? In this morning's keynote address, Wendy Clark, Head of Integrated Marketing Communications for The Coca-Cola Company, will discuss how Coca-Cola is leaning into evolved consumer engagement with their "Liquid and Linked" communications strategy. She'll be joined onstage by Renny Gleeson—Co-Founder of the Portland Incubator Experiment (PIE) and Head of Interactive Strategy for Wieden + Kennedy. Together, they'll discuss how Coca-Cola, PIE and W+K collaborate to fuel innovation in consumer engagement and beyond.
Views: 3074 adtechevents
Coca-Cola: How To Be The Most Valued Brand 125 Years In
 
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The Coca-Cola brand has endured for over a century as a recognized leader in 206 countries (that's everywhere).The technology revolution is enabling Coca-Cola to better understand its consumers, better adapt its messaging, and therefore be more relevant and increase its levels of preference everywhere it goes. In this session, Cristina Bondolowski will go through concrete examples of how her team is making this happen for brand Coca-Cola.
Views: 2672 Forrester
Brand Equity - In conversation with Coca Cola's Global CMO
 
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Brand Equity - In conversation with Coca Cola's Global CMO
Views: 371 ET NOW
The Sustainable Coca Cola Company
 
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In its current situation, the Coca-Cola Company contributes to environmental problems such as the accumulation of plastic waste in oceans and the CO2 emissions created in its production process. Many of those effects are long term and therefore something needs to change. In this case, a business opportunity accompanied these global problems. The key factor which contributes to these issues is the plastic packaging Coca-Cola uses for their drinks. This business proposal tackles that issue by proposing to replace the finished soft drink product with tablets. As a result, recycled cardboard packaging can be used which leads to an annual cost reduction of 37.5 million euros annually in the Netherlands. The initial investment of reshaping the current factory in Dongen is very likely earned back within five years. Additionally, 18 million kilograms of CO2 emissions are reduced each year. This is an obvious example of creating shared value by tackling negative externalities. Realizing this business opportunity depends on the active promotion of the product through the Coca-Cola app and on the cooperation with stakeholders. The most important stakeholders are the government, municipalities, and companies which deal with enabling water tap points, since the existence of these water tap points is vital for the accessibility of the new Coca-Cola product. Furthermore, it is important that there is good relationship with partners that excel in recycling. Negative externalities from the use of cardboard material should be avoided. The final conclusion is that the Coca-Cola Company should pursue the goal of replacing all PET bottles with its tablet counterpart. Their profits, brand value and the environment would hugely benefit from this innovation.
Views: 24 Iza Awad
Coca-Cola's CFO on new business strategy
 
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Sara Eisen sat down with Coca-Cola's CFO John Murphy to learn about the company's new strategy for driving global growth.
Views: 705 NBRbizrpt
Coca-Cola Marketing Strategy
 
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This video is about Coca-Cola's marketing campaign strategy.
Views: 29111 Brittany Carrington
Is Coca Cola Stock A Buy In 2018/2019 📈 Investing In Coca Cola
 
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Let’s talk about investing in Coca Cola the company and whether Coca Cola stock is a buy in 2018. Coca Cola is one of the most well-known brands in the world. Up there with Apple and Nike. But let’s delve into Coca Cola the stock and whether it’s a good place to invest our money in 2018. *About Coca-Cola* • They own 500 different brands. • Sell over 3,500 different beverages • They own 4 out of the top 5 soft drinks in the world. • Basically, a gigantic beverage company. *How Coca-Cola Make Money* • Through sales of their finished product = 60% of their revenue. • Through sale of soda syrup = 40% of their revenue. *Coca-Cola Fundamentals* • Price = $44.53 • EPS = $0.29 • P/E Ratio = 152.50 • Dividends = $1.56 • P/BV = 11.14 (higher than the industry P/BV) • Industry P/BV = 8.65 • Earnings decreased from $7.35 billion in 2015 to $1.25 billion in 2017. And yes I know that the 4th quarter earnings results are an anomaly but even then I’m not impressed with coca cola’s figures. *My Opinion* • Coca Cola shares are way overpriced. I don’t see why a company is priced so high when their earnings and revenue are decreasing. It’s not even close to a growing company. I guess people just see the brand Coca Cola and think it’s a good investment without going into the fundamentals and other features of the stock. If you want to learn about Investing and Personal finance then subscribe here: https://www.youtube.com/channel/UCmHm0w-JJfC2Ll1Of_WObAQ?view_as=subscriber // Books I Recommend… ▸ Investing: https://goo.gl/BRPh3D ▸ Wealth Mindset: https://goo.gl/RcSjcx ▸ Personal Finance: https://goo.gl/yXiH2Y or https://goo.gl/TLE5fV ▸ Personal Development: https://goo.gl/AVzKqt ▸ Entrepreneurship: https://goo.gl/wbWcWM ___ // YouTube Recommended Equipment ▸MY MICROPHONE (VOICE OVER): https://goo.gl/dLYtzr ▸MY MICROPHONE (CLIP ON): https://goo.gl/kfoMVZ ▸ ANIMATION SOFTWARE: VideoScribe ▸ CAMERA (Not needed for animation): https://goo.gl/PoJLGp ▸ TRIPOD (Not needed for animation): https://goo.gl/e2zqmB ▸ LIGHTING (Not needed for animation) : https://goo.gl/JAxCLj ▸ VIDEO EDITING SOFTWARE (Not needed for animation) : https://goo.gl/FSJYkR ▸ THUMBNAIL EDITING SOFTWARE: https://goo.gl/fw5KCg ▸ LAPTOP: https://goo.gl/UuPq6V ▸ DESKTOP: https://goo.gl/7MiVwG ___ // My Social Media ▸ Instagram | https://www.instagram.com/cooperacademy1/ || @cooperacademy1 ▸ Twitter | https://twitter.com/cooperacademy1 || @cooperacademy1 ▸ Facebook | https://www.facebook.com/cooperacademy1/ Disclaimer: It's important to note that I am not a financial adviser and you should do your own research when picking stocks to invest in. These are just some of my viewpoints, by no means would I recommend watching one YouTube video and then immediately buying that stock. Do your homework and due diligence before buying! This video was made for educational and entertainment purposes only. I hope this video was helpful in making your decision if Coca Cola shares are a buy in 2018. This channel is funded by donations from subscribers like you! Every donation is greatly appreciated! ➤➤➤ https://www.paypal.me/cooperacademy
Coca-Cola Happiness Machine
 
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A Coca-Cola vending machine is transformed into a happiness machine delivering "doses" of happiness. Where will happiness strike next? Find out 10 things you didn't know about happiness: http://CokeURL.com/yv52
Views: 10047553 Coca-Cola
Coca Cola's 5 Leadership Principles via James Quincey, Muhtar Kent & Warren Buffet
 
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Are you looking for a job? If you're watching this video, you're part of a small percentage of people that care about the values and principles of their employer; this is a well known success factor in employee performance and tenure. However, you're competing with many others that apply in bulk for the same position; so how do you capitalize on your time investment? Be proactive! when applying And during interviews, be sure to let recruiters and hiring managers know that you watched this! --- 1. Live Our Values 0:20 Our values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well 2. Focus on the Market 3:42 Focus on needs of our consumers, customers and franchise partners. Get out into the market and listen, observe and learn. Possess a world view. Focus on execution in the marketplace every day. Be insatiably curious 3. Work Smart 7:44 Act with urgency. Remain responsive to change. Have the courage to change course when needed. Remain constructively discontent. Work efficiently. 4. Act Like Owners 9:26 Be accountable for our actions and inactions. Steward system assets and focus on building value. Reward our people for taking risks and finding better ways to solve problems. Learn from our outcomes: what worked and what didn’t. 5. Be the Brand 15:41 Inspire creativity, passion, optimism and fun
Views: 829 Dan Croitor
Apple bumps Coca-Cola to become world's top brand
 
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For the first time in its 13-year history, Interbrand has a new leader of its annual study of the most valuable brand names: Apple. The iPhone maker bumped Coca-Cola, which had led the study since it began in 2000, with a brand value that Interbrand assessed at $98.3 billion. And reflecting the rising importance of technology in global business and consumer consciousness, Google came in at second place with a brand value of $93.3 billion, well ahead of the soft drink maker's $79.2 billion value.
Views: 163 fairfest
Rare Items From The Coca-Cola Collectors Fair in London
 
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http://www.coca-cola.co.uk/stories/collectors-fair-2016-coca-cola-fans-flock-to-london-to-share-their-love-of-the-130-year-old-brand Watch our highlights video from the 2016 Coca-Cola Collectors Fair in London! See what rare and vintage Coca-Cola merchandise and memorabilia fans brought to the first #CokeCollectors event from Coca-Cola Great Britain. Items on display from Coca-Cola's 130-year history included: limited-edition bottles, Olympics-themed cans, original adverts, keyrings, playing cards, games, 3D glasses, jewellery, signage, pins and trays and drinking glasses. Hear from Coca-Cola archivist Justine Fletcher, Coca-Cola Journey editor Matthew Hepburn and Coca-Cola collectors Daniel Morris, Dave Allen and Johan van Mierlo. Find out more about the UK Coke Collectors Club, and the history of Coca-Cola here: http://www.coca-cola.co.uk/history/collectors
Brand Equity - In conversation with Jonathan Mildenhall of Coca Cola
 
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Brand Equity - In conversation with Jonathan Mildenhall of Coca Cola
Views: 510 ET NOW
Coca-Cola Content 2020 Part Two
 
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The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story". Follow Jonathan Mildenhall on Twitter https://twitter.com/#!/Mildenhall
Views: 223141 We are Cognitive
Can We Find The Name Brand? (GAME)
 
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Can we taste the difference between Coke, Red Bull, Tropicana, La Croix, and Budweiser and the lesser known brand counterparts?  GMM #1493 Watch today's GMMore: https://youtu.be/Qi1-3PzoVfk Click the bell icon so you'll know when we add a new episode! Want more GMM? Watch this season from the start: http://bit.ly/GMM_Season15 Pick up official GMM and Mythical merch at https://mythical.store and https://www.amazon.com/mythical Don’t miss our weekly podcast, Ear Biscuits: https://applepodcasts.com/earbiscuits Join the Mythical Society: https://www.mythicalsociety.com/ Pre-order our new novel: https://www.mythical.com/bleak-creek Follow Rhett & Link:  Instagram: https://instagram.com/rhettandlink Facebook: https://facebook.com/rhettandlink Twitter: https://twitter.com/rhettandlink Website: https://mythical.com/ Check Out Our Other Mythical Channels: Good Mythical MORE: https://youtube.com/goodmythicalmore Rhett & Link: https://youtube.com/rhettandlink Mythical: https://youtube.com/thisismythical Want to send us something? https://mythical.com/contact Submit your Wheel of Mythicality intro video here: https://bit.ly/GMMWheelIntro Intro Animation by Dana Schechter https://www.danaschechter.com/ Intro & Outro Music by Mark Byers http://www.markaholic.com/ Supplemental Music from Extreme Production Music: https://www.extrememusic.com/ Mic: ‘The Mouse’ by Blue Microphones https://www.bluemic.com/mouse/
Views: 4217911 Good Mythical Morning
COCA-COLA MAKEUP - TINA TRIES IT
 
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In today’s episode of Tina Tries It, I’ll be testing out the Coca-cola Makeup collection with The Face Shop. Is it worth it? Watch to find out. Subscribe to my channel for more videos https://bit.ly/2JFCtDr #KOREANMAKEUP #BEAUTY #TINATRIESIT __________________ 💕 My Makeup Bag & Jewellery Case Brand💕 Each bag comes with complimentary monogramming https://markandscribe.com https://www.instagram.com/markandscribe/ 💕 My Eyelash Brand 💕 https://petitecosmetics.com https://www.instagram.com/petitecosmetics __________________________ 😘 Follow Me 😘 TINA YONG Instagram ► http://instagram.com/tina_yong SnapChat ► tina_yong Facebook ► http://www.facebook.com/Tinayongfanpage Twitter ► https://twitter.com/tina_yong Website ► http://www.tinayong.com __________________________ 📹 EQUIPMENT I USE 📹 Microphone: Rodelink Wireless http://amzn.to/2b9lglt Lighting: Aputure Lightstorm 120D https://amzn.to/2GTiTyX Soft Box: Aputure Light Dome https://amzn.to/2ED9gT2 Camera: Canon 80D https://amzn.to/2GQuHWK Canon G97X Mark II http://amzn.to/2fV1drX Canon 24-70mm Lens 2.8 http://amzn.to/2b9lqcD Editing Program: Adobe Premier Pro CC **Disclaimer: This video is not sponsored. All thoughts and opinions are my own. Some of the links provided above are affiliate links meaning I do make a small commission when you purchase using the link. This does not cost you extra. You can also purchase from the brand’s websites so don’t feel obliged to use my link if you don’t want to. Thanks for all your support! xx
Views: 709936 Tina Yong
Coca-Cola's Michael Dick on digital channels | Unlock the value of creative
 
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The Chartered Institute of Marketing (CIM) and Canon Europe interview Michael Dick, Connections Planning and Media Director for Europe at The Coca-Cola Company, as part of a research study 'Unlock the Value of Creative'. Visit our blog at www.unlockthevalueofcreative.com to learn more. Part two: Michael discusses his perspectives on the challenges of digital and how they manage the deployment of creative across multiple channels.
Views: 225 GlobalBenchmark
Coca Colonization of Latin America | How Coca Cola Changes Culture
 
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Coca Colonization: How Coca Cola Colonized Latin America by A Partial Perspective This video addresses how dominant the Coca Cola Company has been in developing countries. Research shows that Coca Cola has come to dominate even rural areas, especially if they have increased tourism. Thomas Leatherman calls this Coca Colonization. This new economy that Coca Cola helps establish disrupts local farming activities, which strengthens the power food companies have in these areas. Imperialism of coke This video summarizes some of this research. --------------------------------------- This video uses three articles about Coca Colonization. You can find FREE downloadable versions of them here: 1. Foster, Robert J. 2007. “The Work of the New Economy: Consumers, Brands, and Value Creation.” Cultural Anthropology 22, no. 4:707-731.  FREE at: https://urresearch.rochester.edu/fileDownloadForInstitutionalItem.action?itemId=4252&itemFileId=6346 2. Leatherman, Thomas L., and Alan Goodman. 2005. “Coca Colonization of Diets in the Yucatan.” Social Science and Medicine 61, no. 4:833-846.  FREE at: https://www.researchgate.net/publication/7792774_Coca-Colonization_of_Diets_in_the_Yucatan 3. Nagata, Jason M., Frances K. Barg, Claudia R. Valeggia, and Kent D. W. Bream. 2011. “Coca Colonization and Hybridization of Diets Among the Tz'utujil Maya.” Ecology of Food and Nutrition 50, no. 4:297-318.  FREE at: https://www.researchgate.net/publication/51615898_Coca-Colonization_and_Hybridization_of_Diets_among_the_Tz'utujil_Maya --------------------------------------- Frost Waltz (Alternate) by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100531 Artist: http://incompetech.com/ Marxist Arrow by Twin Musicom is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Artist: http://www.twinmusicom.org/ --------------------------------------- Chat with a partial perspective on Facebook: https://goo.gl/qGfff6 Twitter: https://goo.gl/8JhikZ Instagram: https://goo.gl/gcK6mZ 3 companies conquered the world how coca cola was invented coca cola and obesity in latin america imperialism of coke
Views: 2385 A Partial Perspective
Warren Buffett's Stock Market Investing Mindset - Coca Cola Story
 
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Warren Buffett's Stock Market Investing Mindset is one we can learn so much from. I use Buffett's Coca Cola story to give a few examples on investing patience and knowledge. 0:00 Buffett’s investing mindset 0:45 Investing character 1:54 Buffett’s Coca-Cola story from 1937 4:12 Why Buffett didn’t buy earlier? 4:33 KO’s historic PE ratio 6:10 Price to book of 5 6:33 brand value & margin of safety 7:47 How did it work out for Warren? 8:35 buying great businesses! Want to know more about what I do? https://sven-carlin-research-platform.teachable.com/p/stock-market-research-platform Full-time independent stock market analyst and researcher! STOCK MARKET RESEARCH PLATFORM (analysis, stocks to buy, model portfolio) I am also a book author: Modern Value Investing book: https://amzn.to/2lvfH3t More at the Sven Carlin blog: https://svencarlin.com Podcast: https://radiopublic.com/modern-value-investing-with-sven-GEvLKN I am also learning a lot by interning with my mentors: dr. Per Jenster and Peter Barklin at the Niche Masters fund. http://nichemastersfund.com
Why Coca Cola Is So Successful?
 
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1. People in more than 200 countries drink 1.9 billion servings every day. 2. If Coke doesn’t suit one’s taste, the public probably savors either Fanta, Limca, Thumbs Up, Sprite, Mazza or any of the Minute Maid flavors- all of which are Coca-Cola products. 3. Simplicity Simple slogans such as “Enjoy” and “Happiness” never go out of style and translate easily across the globe. 4. A significant part of Coca-Cola’s success is its emphasis on brand over product.  5. Coke doesn’t sell a drink in a bottle, it sells “happiness” in a bottle.  6. It started with a unique, market-tested formula. 7.  Its logo uses a timeless font. 8. Connect with Customers The slogan of coke,’Open Happiness’ is so attractive that it will definitely bring people together. After all, spreading happiness is the best feeling in life. 9. Share a Coke has been one of the oldest yet powerful campaign that Coke has used. 10. Making human connections, remaining innovative while staying true to simple principles, and creating branded experiences are all global marketing techniques that have contributed to Coca-Cola’s place as an industry leader. 11. It held retailers responsible for maintaining its high standard. 12.  It kept its consumer price fixed for 70 years. 13. Coke has always tried to associate itself as a product with a kind of life that people want to live. Even though it’s a global company, they always have a very local approach. 14. Product + Understanding the Market Demands = Longevity 15. It guided word-of-mouth advertising and developed a voice. 16.  It adopted a franchise model. 17. Coca cola values their brands a lot... they know how to build their brand with 3 processes (Segmenting, targeting, and positioning)
Views: 1137 Patel Vidhu
Behind the Brands: On Food Justice, Oxfam Gives Coca Cola, Kellogg's, Nestle & Pepsi Failing Grades
 
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http://www.democracynow.org - Oxfam has released a comprehensive report that measures how the world's 10 largest food companies perform on food justice issues. No company emerges with passing grades. The 10 companies Oxfam scores are Associated British Foods, Coca Cola, Danone, General Mills, Kellogg, Mars, Mondelez, Nestlé, Pepsico and Unilever. Collectively, these companies make $1 billion a day. Oxfam based its report seven criteria: Small-scale farmers, farm workers, water, land, climate change, women's rights, and transparency. We're joined by Chris Jochnick, a lead researcher for Oxfam's new report, "Behind the Brands." To watch the entire weekday independent news hour, read the transcript, download the podcast, search our vast archive, or to find more information about Democracy Now! and Amy Goodman, visit http://www.democracynow.org. Democracy Now!, an independent global news hour that airs weekdays on 1,100+ TV and radio stations Monday through Friday. FOLLOW DEMOCRACY NOW! ONLINE: Facebook: http://www.facebook.com/democracynow Twitter: @democracynow Subscribe on YouTube: http://www.youtube.com/democracynow Listen on SoundCloud: http://www.soundcloud.com/democracynow Daily Email News Digest: http://www.democracynow.org/subscribe Please consider supporting independent media by making a donation to Democracy Now! today, visit http://www.democracynow.org/donate/YT
Views: 14588 Democracy Now!
Interbrand interviews Coca-Cola's Joe Tripodi
 
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Interview with Joseph V. Tripodi, Executive Vice President and Chief Marketing and Commercial Officer, at The Coca-Cola Company http://www.bestglobalbrands.com
Views: 3081 Interbrand
“Pay by the Drink” Flexibility Creates Value for Coca-Cola Bottling Investments Group International
 
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Javier Polit, Group CIO for Bottling Investments Group and Coca Cola North America, discusses Virtustream and how the partnership has helped to improve business agility, customer satisfaction, insights and analytics capabilities, while reducing costs and maintaining stringent security and reliability requirements.
Views: 1361 Virtustream
We First Brand Leadership Series:  Tom LaForge, The Coca-Cola Company
 
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We First sits down with Tom LaForge, Global Director of Human & Cultural Insights at The Coca-Cola Company, to discuss how brand story shapes brand leadership and how today's biggest corporations have the chance to drive large-scale social change.
Views: 713 WeFirstTV
RARE COCA-COLA COLLECTIBLES STORE
 
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This week on "The Experience" with ResortQuest, we head to Buccaneer Gift Shop in Fort Walton Beach to check out their enormous collection of rare Coca-cola memorabilia (including some of the oldest Coke bottles produced). This is a must-see place on the Emerald Coast.
Views: 758 Get The Coast
How Coca Cola Trademarked Their Brand | Trademark Factory® FAQ
 
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How Coca Cola Trademarked Their Brand Secure Your Brand with Trademark Factory® Risk-Free, Guaranteed. https://www.trademarkfactory.com
Views: 126 Trademark Factory
Interbrand CEO Insights on Coca-Cola Topping Best Global Brands 2012 Rankings
 
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Interbrand CEO, Jez Frampton, gives us his insights on Coca-Cola placing number one in their 2012 Best Global Brands. It is an honor to be ranked again among such an esteemed group of top global brands. http://CokeURL.com/Interbrand
Views: 4542 The Coca-Cola Co.