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What is Marketing & Brand Strategy?
 
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Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
Views: 307270 Jared Foster
How to Brand Yourself/Business, Define Your Values and Standout in Your Market | Dan Martell
 
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How do you create a brand that stands out in your market? Do you know your brand values and what it stands for? How about how to create an irresistible offer? In this video, I share the 3 most important steps you need to take to nail your branding and stand out in the marketplace. 4 Steps To Finding Your Brand’s Soul http://www.danmartell.com/branding/ Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell How do you create a brand that stands out in your market? A brand that ascribes itself in permanent ink on the minds of your ideal client from the moment they first encounter it? That’s what I tackle in this week’s video. It all comes down to your brand. Your brand is what people “feel” about your business. It’s the outcome of every interaction, direct or indirect, that someone has with your business. A truth: your brand can’t be created, it can only be extracted. It comes from within. In this week’s video, I’ll show you how I helped my sister-in-law create an amazing brand that’s helped her stand out in an extremely competitive marketplace (real estate)... … as well as the branding framework I turn to over and over again to create brands that spark loyalty, affinity (and sales). It all comes down to these 3 steps: 1. Values: If you have kids, what beliefs would you leave them? 2. Ideal Customer: Who would you love to serve AND that has money? 3. Irresistible Offer: Education value, guarantee, no brainer. Ignore these steps and you’ll just blend in with the rest of your competitors... just another “me too” product/service that does X. I believe you can do better. I KNOW you can do better! Follow these 3 steps and share with me in the comments what you came up with! Have an incredible day! With gratitude, – Dan Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://www.youtube.com/watch?v=PYlaowox_fw ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 46122 Dan Martell
Dan, Vice President for Global Brand Marketing - L'Oreal Marketing
 
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Dan is Vice President for Global Marketing at L'Oréal Paris. In marketing his products to consumers, Dan likewise touches on managing the price, promotion and distribution aspects of his brand's business. He describes the most challenging and demanding aspect of his job, which is getting the consumers to switch from one brand or product to a new one. He describes field experience as very important, as well as staying close to the consumers. He discusses how in no other company you can have such an impact on the product - sometimes he still sees products in the supermarket that display the copy that he wrote himself earlier in his career. Dan, Vice President for Global Brand Marketing -- L'Oreal Marketing Subscribe now for the latest content from L'Oreal: http://bit.ly/YqZUxj Like Careers at L'Oreal on Facebook: http://goo.gl/5L1Ifm Follow L'Oreal on LinkedIn: http://linkd.in/Yt0wmi Follow Careers at L'Oreal on Twitter: http://bit.ly/ZadYRP Follow L'Oreal on Twitter: http://bit.ly/YX2bm3 Get to know more about L'Oreal on our official site: http://careers.loreal.com At L'Oreal, we empower people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered early responsibilities, numerous opportunities and fast-track careers. A thrilling experience, A culture of excellence. L'OREAL Dan, Vice President for Global Brand Marketing -- L'Oreal Marketing http://www.youtube.com/user/careersatloreal
Views: 13480 L'Oréal Talent
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1384035 Evan Carmichael
Brand ME - Responsible Marketing Management
 
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This is my Brand ME Video presentation which is made as part of the Individual assignment -University of Stirling -Responsible Marketing Management
Views: 9 THE ARCHI CORP
MARKETING IN ESSENCE 1a Introducing brand me
 
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Well hello and welcome to the first real 2minute masterclass in marketing. I say real - this is not a trailer - not a teaser - not an introduction - not a contents page. It's a real masterclass in real marketing. What is marketing? What's marketing for? What can marketing do? And what can marketing do for me and for you? Marketing - as the great Phil Kotler - the very greatest academic marketer of the 20th century wrote - is the link between a society’s needs and its pattern of industrial response. That's quite a claim for marketing. But so is what Regis McKenna said memorably - marketing is everything. Certainly, without marketing a business has no Income. Without income a business dies. Without income a business is not born. So, without marketing a business dies. Without marketing a business is not born. No business no jobs. No jobs no careers. No prosperity. Nothing. No marketing - nothing And yet - as we will learn on this course in marketing — marketing is merely a set of tools. A toolbox. When mankind lived in caves marketing was a simple set of tools. In the 21st Century it has developed into a highly sophisticated toolkit — a kit of mindboggling complexity. But it is still just a toolkit. I can hear the wheels turning. You are thinking how can a box of tools - a box of tricks cynics will say present itself as the link between society and its productive capacity - everything and at the same time a mere toolkit. And what does that mean to me? Well, every tool must have a purpose. A tool is never an end in itself. A hammer is not an end in itself. It can be for banging in a nail to hang your coat on. A hammer can also be for tapping the back end of a chisel - which in turn gives shape to stone or wood. In the hands of a stonemason the hammer and chisel built gothic cathedrals. In the hands of Michelangelo, they shaped marble statues of great beauty and incalculable value. The purpose of a toolkit is always to create something of value — high value or low value — but always something of value. And the purpose of the marketing toolkit is to create value - value which can be exchanged with other humans for other values. So, what has that got to do with you? What has that to do with me? Well, the space in which the value created by marketing resides is what we have come to label a brand. And that brings us to the central topic of brand me. And of that more in our next 2minute masterclass in marketing.
Brand Recruitment's Marketing Job Interview Tips
 
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We've put together some animations with tips that can hopefully give you some useful advice on interviewing for marketing jobs. Our animations are geared towards marketing job-seekers but can be used for any interview preparation. http://www.brandrecruitment.co.uk/interview-tips/
Views: 61000 Brand Recruitment
The greatest TED Talk ever sold - Morgan Spurlock
 
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With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 3809044 TED-Ed
How Brand Storytelling and Marketing are Different
 
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Watch to discover how to use storytelling in your social media strategy and how brand storytelling and marketing are different. At Social Media Marketing World 2018, Melanie Deziel and I discussed strategies for building a loyal community of followers and customers with brand storytelling and social media marketing for product storytelling. If you want to grow your revenue and understand how to effectively market on social media in 2018, creating a personal brand, storytelling through social media, building a loyal community, and growing your social media followers are all possible through storytelling which is much different than marketing. Thanks for watching! -- ► Subscribe to My Channel Here https://bit.ly/CarlosGilYouTube -- Book Carlos to Keynote Your Next Conference or Event: http://carlosgil.biz/speaking/ Carlos Gil is a first-generation Latino marketing executive, international keynote speaker, award-winning Snapchat storyteller and Founder of Gil Media Co. with over a decade of experience leading social media strategy for global brands. Carlos' work has been featured by CNNMoney, Harvard Business Review, Mashable, and Social Media Examiner in addition to dozens of trade publications. As a dynamic and charismatic speaker, Carlos' speaking pedigree includes bilingual keynote speeches for clients across the United States, Europe, and South America in addition to presenting at prominent marketing industry events such as SXSW and Social Media Marketing World. Click to watch Keynotes & Speaking Engagements: http://cgil.co/watch4keynotes Click to watch Real Talk with Carlos Gil interviews: http://cgil.co/realtalk1 Click to watch Social Media How-to Videos & Tutorials: http://cgil.co/2p62Jgf Click to watch The Hustle Diaries: http://cgil.co/hustlediaries Subscribe to my VIP Newsletter: http://bit.ly/CarlosVIP -- Follow Me Online Here: Facebook: http://Facebook.com/TheCarlosGil Twitter: http://Twitter.com/CarlosGil83 Snapchat: http://Snapchat.com/add/TheCarlosGil Instagram: http://Instagram.com/CarlosGil83 Website: http://CarlosGil.biz Keywords: storytelling through social media,brand story,brand strategy,how to use storytelling in your social media strategy,social media marketing is product storytelling,storytelling social media,social media storytelling,personal branding,video influencers,brand strategy the future,personal branding social media,brand story video examples,brand storytelling strategy,video influencers thumbnail,brand story video
Views: 187 Carlos Gil
How To Build A Brand | Best Marketing Books | Sammy Blindell
 
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http://www.howtobuildabrand.org/ Best Marketing and Branding books to help you with your branding strategies. Find out more on our website or become a fan at facebook.com/BrandExpertTips. At the workshop Miles and I delivered in central London last night, I was asked by Johanna: "What branding books should I read to help me position my brand better?". First of all I said "Our book How to Build a Brand will be ready soon, so you can read that"!! Then I recommended another couple of books that I have talked about in past videos, but sometimes it helps to have a reminder. So if you want to build your brand and you are looking for some really good and helpful reading material to support you with ideas on how to do it, here is a video I have created for Johanna. To be honest I don't read branding books because all of my knowledge is based on my experience and testing and measuring to see what branding activities work best, so the kind of books I tend to read are more based on topics that a brand can be applied to. Anyway, here you go! Enjoy xx For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!
MARKETING IN ESSENCE 4 Marketing   brand me pt 4
 
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Hello again from coach Peter. So - marketing is a toolkit deployed to create and build a brand. A brand is essentially a name - a label - bestowed on a particular product — we might say to make a product stand out in its category and differentiate itself from competitors. A product may be the tangible substance of a product, the intangible service it delivers — or both. So, the tangible product of a brand of shampoo — its substance - is its gel, liquid - it's colour, perfume, consistency. But an inseparable part of a shampoo's product is the service it delivers — clean, shining, good looking hair. A personality can very easily be a brand. Katy Perry’s particular product mix - her particular style of music - her appearance — her fashion — all make her brand stand out from its competitors in the music market. They differentiate her brand. Head and Shoulders product delivers an extra service - or benefit. It fixes dandruff. So, the brand H&S stands out from its competitors as the dandruff fixer. The product differentiates brand Head and Shoulders. Whether a brand identifies a person or an abstract or a political party the brand's value lies in the benefits it delivers to those who experience its particular product — substance, service or both. A brand is a name — a label but it is also a vessel, a container, a reservoir - in which the value created is stored to the benefit of its stakeholders - and always for the brands owner. A brand can store a lot of value for its owners — many millions of dollars, many millions of votes for a political party, many millions of happy customers. More of this later in our mastercourse. Time to talk about this word - value. The first and most important thing to understand about value is that value must always be seen in context value is always relative never absolute. An object or a brand has no value in itself out of context of one who values it. A painting, a gold bar an Iphone a BigMac have no value unless someone perceives them as valuable. Is a Picasso more valuable than a painting by my sister in law (yes, she does paint — pretty well too)? Is an Iphone more valuable than a Galaxy? Is a BigMac more valuable than a Whopper? Only to the person who views them. A Galaxy is more valuable to me. An iPhone is more valuable to you (or vice versa). The Incas ascribed little value to gold at all — it was just a pretty metal for decoration and adornment. Certainly not worth $40.000 a kilo. So, a brand has no value - and its product has no value unless it has value for someone - a third party. The marketer's task then is to bestow value on a brand —value which may be perceived by another person. And that is what we all do every one of us - from the moment we are given a name. We start to market brand me. We work tirelessly and intuitively to build a perception of value around brand me the value of brand me to other people and the value of brand me to ourselves. And we do it pretty well or we wouldn't be here. Join me again and we will wrap this up - in the final part of this short series of classes introducing the topic of marketing brand me.
Storytelling Strategies for Brand Marketing Keynote by Carlos Gil
 
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Storytelling Strategies for Brand Marketing Keynote at EXMA 2017 in Mexico City, Mexico. From Facebook Live to Instagram Stories to Snapchat, discover key social media marketing strategies to amplify your social media engagement through the use of short-form storytelling, GIFs, influencer marketing and community management techniques. Discover what leading brands such as DocuSign, Western Union, McDonald's, and others are already doing to boost their social media presence and learn about the future of social media too. If there's a social media keynote that you should watch that will give you the know-how, actionable tips, and effective strategies that you can apply for B2B or B2C, it's this one. Thanks for watching! -- ► Subscribe to My Channel Here https://bit.ly/CarlosGilYouTube -- Book Carlos to Keynote Your Next Conference or Event: http://carlosgil.biz/speaking/ Carlos Gil is a first generation Latino marketing executive, Inc. Magazine contributor, and award-winning Snapchat storyteller with over a decade of experience leading social media strategy for global brands. Carlos' work has been featured by CNNMoney, Harvard Business Review, Mashable, and Social Media Examiner in addition to dozens of trade publications. As a dynamic and charismatic speaker, Carlos' speaking pedigree includes bilingual keynote speeches for clients across the United States, Europe, and South America in addition to presenting at prominent marketing industry events such as SXSW and Social Media Marketing World. Click to watch Keynotes & Speaking Engagements: http://cgil.co/watch4keynotes Click to watch Real Talk with Carlos Gil interviews: http://cgil.co/realtalk1 Click to watch Social Media How-to Videos & Tutorials: http://cgil.co/2p62Jgf Click to watch The Hustle Diaries: http://cgil.co/hustlediaries Subscribe to my VIP Newsletter: http://bit.ly/CarlosVIP -- Follow Me Online Here: Facebook: http://Facebook.com/TheCarlosGil Twitter: http://Twitter.com/CarlosGil83 Snapchat: http://Snapchat.com/add/TheCarlosGil Instagram: http://Instagram.com/CarlosGil83 Website: http://CarlosGil.biz Keywords: social media marketing strategies,social media marketing strategies 2017,social media marketing strategies for small businesses,social media marketing strategies in utilizing consumer-generated content,social media marketing strategies for rapid growth,social media marketing strategies for ecommerce,social media marketing strategy,social media marketing tips,social media tips,social media keynote,social media marketing keynote,social media keynote speaker,snapchat keynote,snapchat for business,carlos gil speaker,carlos gil snapchat,snapchat for business keynote,the future of social media
Views: 1517 Carlos Gil
MARKETING IN 2018 | BRAND MINDS KEYNOTE | SINGAPORE 2017 | DAILYVEE 337
 
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Marketing in 2017 and 2018 is going to be about finding underpriced attention, which is the way things have always been. People are focusing way too much on banner ads, T.V, print, etc. when in actuality, it's just not practical to be allocating your marketing budget there... I genuinely think there is an enormous amount of value in this keynote that I gave in Singapore for Brand Minds - I hope you guys are actually listening in and taking action. Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/GaryVaynerchuk — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://youtube.com/garyvaynerchuk Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 181268 GaryVee
Disney Proves That Profitable Marketing Is About Brand Stories - Personal Branding Ep. 11
 
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Case Study: How Walt Disney make his brand big. Watch the whole series on personal branding here: https://www.youtube.com/playlist?list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt Watch this video until the end to discover how to build your personal brand. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://www.fumoneybook.com ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about: Disney Proves That Profitable Marketing Is About Brand Stories - Personal Branding Ep. 11 https://youtu.be/P4lSrGi08nM https://youtu.be/P4lSrGi08nM
Views: 7019 Dan Lok
Marketing Minute 095: “Why Brand Familiarity Is Important” (Marketing Strategy / Branding)
 
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Marketers are well-known for their hopes that buyers will have an “awareness” of their brands. They spend much of their research time using aided and unaided recall tests to see if their brands are in the consciousness of their target audiences. But being aware of a brand is not enough. Potential buyers need to become familiar with your brand if you ever have hopes that they’ll want to further their association with the brand to the point of developing an interest and desire to purchase and/or use the associated products. Brand Familiarity can be compared to the familiarity we have with people. There may be people in our lives whom we consider to be acquaintances, and others whom we know more closely and even other with whom we have a familial or even intimate friendship. The key for brand managers is to develop brand familiarity in a positive way so that potential buyers will want to build long-term relationships with your brand regardless of the products that you develop over time. As a marketer, you need to court your target audiences to move their brand relationships from awareness to familiarity to friendship to intimacy, because they can’t love your brand, if they don’t really know it. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 11211 Anthony Miyazaki
Marketing Minute 065: “Does Rebranding Customers Make Sense?” (Marketing Strategy, Brand Strategy)
 
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We hear a lot about innovation and the need to have more technology and better design. Too often, however, the calls for innovation are focused solely on product offerings, whether they’re goods, services, information, entertainment, etc. But this focus on product improvement is misdirected. For long-term success, you should, instead, be focusing on customer improvement. Innovation strategist Michael Schrage advocates for a shift in how marketers approach their catalysts for innovation. He points out that investing our efforts into helping our customers to progress is valuable for long-term customer relationships that drive profitable innovation. We need to ask the right questions to understand where to innovate. A key question, as Schrage puts it, would be, “Who do our customers want to become?” As we begin to understand the customer vision, we’ll innovate in a manner that helps them achieve that vision. Then, customers become more valuable to us because we have become more valuable to them! Our job -- as marketers, innovators, entrepreneurs, and fellow humans -- is to help our customers to reach their various potentials in whatever directions they want to go. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 16142 Anthony Miyazaki
बिना खर्चा किये Brand Viral कैसे करें | Must Watch 5 Tips By Dr Vivek Bindra |
 
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In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Randhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Marketing Tip: Branding
 
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Views: 480 TEC TV
What is Branding In Hindi? By Anis Khan
 
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What is Branding In Hindi. ब्रांडिंग क्या हैं? Click here for more tips and tricks information: http://www.aniskhan.in If you have a product but if you don't do any Branding then might be you won't be succeed. Most of the people don't know meaning of Branding. Branding meaning whenever you launch product you have to do some visibility towards that product. You should have some knowledge about Branding Ideas, Branding strategies. =================== For new episodes every week, subscribe here! https://www.youtube.com/c/aniskhanmedia Like us on Facebook : https://www.facebook.com/aniskhanmedia Follow us on Twitter: https://twitter.com/aniskhanmedia Find out more about Anis Khan: http://www.aniskhan.in =================== What is Branding In Hindi?
Views: 49466 Anis Khan
Sports Publicist Shares Marketing Lessons Learned From Working With Brands Such As Nike and Adidas
 
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Cindy Hamilton is a Chicago based sports publicist who carried out influencer campaigns for brands such as Nike and Adidas, before the term was even coined. She shares lessons learned along the way and how brands without big budgets can create similar experiences.
Views: 884 Entrepreneur
Wendy - Brand Manager - Marketing & Communications
 
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My name's Wendy Instrell and I'm a brand manager at the Direct Line Group. My particular role is to look after the Churchill and brand positionings to make sure, however the company communicates and talks about our brands its stays true to what the overall brand promise is and the positioning we've set for those brands. In the five years that I've worked at Direct Line Group I've had exposure to different things, from strategic brand planning to event planning to exposure to the commercial side of the business. People from all round the business come and we discuss all the issues, it gives you a real, wide sense of how this business operates rather than just working on your own, in your own silos. We have different brand positions, those stand for different things, and as a brand team we want to get those positionings totally bought into all the way through the business and through the customer journey. You might have sales staff answering the phone for Churchill one moment, Direct Line the next, and it's really challenging to be able to show that differentiation when they've got to switch between the brands. When I've pushed for something to be done in a different way, actually quite recently, working with the teams developing scripts for our different IVRs, those quite annoying machines, when people phone up and they go through and its "press one for this, press two for this". What I really wanted was to be able to differentiate the tone of voice for Direct Line and Churchill within that to show that actually, the brands are different and they behave in a different way. So that's something that we've been able to make some changes, and push through. When I'm out with my friends, or I'm meeting people for the first time and they ask "where do I work, what do I do?" and I say I work on Churchill, everybody knows Churchill, everybody knows the Churchill dog so it's great that you can have the kind of rapport straight away, they're recalling the advertising, they're recalling, you know, the dog and the "Oh yes, Oh no" so its nice to have that common link straightaway and it does make me feel proud of working for brands that are as high profile as that. "Let's take the lead." It just makes me really encouraged to be part of a company that's so ambitious and wants to be leaders in the field. The culture really does feel likes its changing, its becoming more lively, more vibrant, people are more empowered to do things, we've got a great set of values that actually everybody in the company helped create, so it definitely feels like we're on a journey to a more exciting place.
Views: 7683 JoinInsurance
Ultimate Guide To Your Brand Marketing Plan - The Brand Builder Show #1
 
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Now more than ever, brands need a robust and complete marketing plan – even before they have named their company. I am not kidding. Your marketing plan – which includes crucial sections such as brand strategy, positioning, brand naming, brand identity development, product development and pricing, outlining your distribution, sales, and retention plans, marketing channels, and campaigns etc should be the first thing to start working on when you have decided to launch a new brand. This video is based on the full article at https://www.spellbrand.com/the-ultimate-guide-to-creating-a-brand-marketing-plan To view all the slides used in this video: https://www.slideshare.net/MashBonigala/the-ultimate-guide-to-creating-a-brand-marketing-plan ============ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are very important to me, so please take a second and say ‘Hey’ ;). Please subscribe to our Youtube channel: https://www.youtube.com/subscription_center?add_user=UCmVbvYtA8a__4P-7YXk9bIA Mash Bonigala is a specialist in Positioning Strategy, Brand Identity & Inbound Marketing, helping entrepreneurs and start ups build robust brands and increase revenues. In this channel he shares videos on strategy, design and marketing including tips, advice, rants and more. ============ GET BRAND STRATEGY ADVICE If you would like Mash to discuss your brand strategy and give you actionable insights on how you can brand to the next level, book an hour with him at https://clarity.fm/mashbonigala ============ Follow Me Online Here: Instagram: http://instagram.com/bonigala Facebook: http://facebook.com/mashbonigala Website: https://www.spellbrand.com Twitter: http://twitter.com/bonigala Medium: http://medium.com/@bonigala Check out my podcasts: iTunes Podcasts: https://itunes.apple.com/gb/podcast/the-brand-builder-show/id936840388?mt=2 ============ BONUSES: Download The FREE 70+ Page EBook (Worth $79) That Will Enable You To Manage A Successful Brand! - https://www.spellbrand.com/unltimate-guide-successful-branding-inbound-age Download THE eBook that will enable you to launch a successful clothing brand! - https://www.spellbrand.com/8-steps-to-launching-clothing-brand/
Secret To Building A Private Label Brand QUICKER, Marketing Your Business The Right Way (eCommerce)
 
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My company: http://www.geekbuds.com Learn How To MASTER Private Label, Wholesale, Niche Websites, Amazon FBA and Brand Building at the FREELANCE WRANGLER ACADEMY: http://www.freelancewrangler.com/academy FREE Amazon FBA course: http://www.freelancewrangler.com/fba Learn Internet Marketing: http://www.mobileclickcode.com My Coaching Program ► http://www.projectreseller.com/work-with-cody Check Out My Website ► ► http://www.freelancewrangler.com Follow Me On Twitter ► http://www.twitter.com/codyhhawk Like Me On Facebook ► http://www.facebook.com/codyhhawk ▼▼▼ More Details Below ▼▼▼ Music By http://www.bensound.com
Views: 11860 Cody Hawk
Brand Me 101
 
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Branding Me 101
Marketing Minute 048: “Your Personal Brand vs. Professional Brand” (Marketing Yourself)
 
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We hear about personal branding quite a bit these days, but what about professional branding? And what’s the difference? The concept of your personal brand is that what other people think about you (your personality, your attitudes, your behaviors, your appearance, etc.) affects their willingness to work with you, seek out your advice, and allow you to influence their lives. Your professional brand is much like your personal brand, but it’s focused on how you’re portrayed in more professional settings such as in the workplace or in work-related situations. Although some people claim that their professional brands and personal brands are inseparable, the truth is that most people have a workplace brand persona that differs somewhat from their personal one. For example, your work environment might require a certain seriousness (or maybe a certain goofiness if you’re a professional clown), but you may act differently in the non-work or non-professional moments of your life. The fact that the two brand personas don’t overlap perfectly just illustrates that your life is multi-faceted, and that’s a good thing. But remember, in a world of social media, there will almost always be some degree of blending between your personal and your professional brands. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 39428 Anthony Miyazaki
"How to Brand Anything" with David Brier (Branding and Marketing Strategies)
 
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In this exclusive video, I cover: How to Create a Crappy Brand in 3 Easy Steps, something I cover nowhere else. I cover in detail how to get over "being obsessed with shortcuts" and the ULTIMATE shortcut. I also outline the three distinctions: Practitioner, Professional and Genius and how this parallels to Commodity, Product, and Brand and why there's only ONE of these you will want for your company. I also answer questions from listeners. Order your copy of Brand Intervention here: http://a.co/duJK27O Learn more about branding and rebranding here: http://www.risingabovethenoise.com Master branding expert David Brier gives insight into his new bestselling book, Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need. With a Foreword written by Shark Tank star Daymond John and quotes from legendary business and thought leaders, this book gives any brand, no matter the size, the true and proven tools to stand out no matter the media channel, no matter the social channel, no matter the product or service. Special thanks to Lucid Press for their sponsoring of this Webinar. storytelling | design | marketing | marketing | rebranding | marketing strategies
Views: 911 David Brier
Brand Me - Kalaya M.
 
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THANKS FOR WATCHING MY VIDEO ! Hi ! I'm Kalaya Maipiya, 25 years old now. 'Yean' is my nickname. I come from Thailand. I'm currently studying in MSc Marketing at University of Stirling (UK). I've planned to apply for a marketing job in digital marketing and advertising company after graduation. So, I created this video to present myself, and hope you guys enjoy it. Production : Kalaya Maipiya Created by using Powtoon : http://www.powtoon.com/youtube/
Views: 22 Kalaya Maipiya
The Marketing Series: 3 The Power Of The Brand
 
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Key Topics Marketing Mix Branding Ethics Products All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? SUCCESSES: Brands speak to people in a way that products don't - they have a personality, a style. One of the big brand success story is Innocent Drinks. In just 10 years Innocent's sales went from nothing to over £100 million. Meanwhile Coca-Cola has used its brand to conquer the world - despite its product being little different from the competition. But the UK has its own long-lasting brands, too - like Cadbury's. What's the secret of their success? SURVIVORS: John Lewis is a good example of how brands can survive - it's a question of keeping true to their core values. But as companies getting bigger, this gets harder. And is there a danger in losing sight of the importance of simply having a good product? Brands can be damaged, too. Did Innocent damage its brand when it sold part of its ownership to Coca-Cola? And what about the spectacular problems of Ratners, BP and Toyota? Some brands go on and on however bad their media coverage - like Coca-Cola. THE BIG LIE: Companies like Divine Chocolate have found success through its ethical fair trade image. But ethics are often more about image than reality. Can companies like oil giant BP really claim to be green? And are brands deceiving us in a more profound way - making us believe we're inadequate without them? Psychologist Oliver James believes they're literally driving us mad. DVD EXTRAS include items on the future of marketing, customer service, and the importance of quality. Also - psychologist Oliver James on how to protect your mind from marketing.
Views: 138 TVChoiceFilms
Ban the Brand™: The Dark Side of Marketing 101 - Emily Stones
 
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Emily Stones. Branding drives today’s market, as consumers are increasingly interested in the personality of a product, its positive effect on society, and its political message. This speech dissects feel good advertising – those brands that make you smile and say ""awww"" – and it reveals the dark underbelly of these advertising techniques. Ignite Denver, founded in 2008, was created to give provide a stage for people to share stories and lessons with their community. If you are interested in learning more, see http://ignitedenver.org or http://ignitetalks.io
Views: 171 Ignite Denver
How to brand yourself/business | Branding and Marketing | HAIRBYERICKAJ.COM
 
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Learn to to brand yourself. Get to know how me and how I branded myself. This will definitely help you! How to build a brand. Welcome to my world Instagram: iamerickaj // hairbyericka_ SUBSCRIBE! SUBSCRIBE! GOOD VIBES ONLYYY How I started my 6 figure business with no money: https://youtu.be/c89cYcDRy9c Other videos you may LOVE: https://www.youtube.com/c/IAmErickaJChannel HAIRBYERICKAJ.COM WORLDWIDE SHIPPING|WORLDWIDE SHIPPING Feel free to stop by https://www.hairbyerickaj.com and shop with us. We have the best and highest quality to offer our clients. We have virgin, top quality RAW virgin, 613 blonde, full lace wigs, lace front wigs, and more. Dont forget to use YOUTUBE as a promo code to save BIG at checkout! If you need help finding an item, contact our customer service hotline 754-217-9622 ⇢ For business inquiries such as company sponsors or reviews please feel free to email me at: [email protected]
Views: 2450 IAmErickaJ. Channel
Marketing Minute 104: “Your Competitive Advantage in Personal Branding” (Marketing Yourself)
 
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When you think of your personal or professional brand, hopefully you already know the value of conducting a personal raw materials assessment. You explore your six raw materials categories and, among other discoveries, you learn what your current and potential strengths are. But when it comes to marketing yourself, you need to think far beyond what you’re good at and start to explore what distinguishes you from the “competition.” You need to determine your core competencies and whether they constitute a sustainable competitive advantage. Core competencies at a personal branding level are the key skills or capacities or knowledge that you have that help you to be competitive in the marketplace. Ideally, these are the favorable factors that make you unique. More importantly, they contribute to your “competitive advantage,” which is what helps you to get a particular job or earn a raise or make a sale or acquire venture capital. But do not focus only on your strengths. You have a number of other attributes that are unique to you and will always distinguish you from others. When considering core competencies from a personal branding perspective, consider how your various unique attributes can be developed to help you gain a sustainable competitive advantage in your particular marketplace. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 78614 Anthony Miyazaki
Harvest Ultra Matic | Detergent Powder | Vestige Brand New Products | Vestige Marketing
 
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Harvest Ultra Matic Detergent Powder from the Vestige Brand New Products. Check out this video to get rid of stains in a fraction of seconds. Stay tuned to us for more Vestige Latest Product. Click here to watch: Mistral Of Milan Mega Event | Mumbai | Women Empowerment | Women In Network Marketing - https://youtu.be/388IqCDlw8Y The Voyage Of Wellth | Luxurious Cruise Ship | Vestige Star Cruise Trip | Network Marketing - https://youtu.be/dxWg-L3TvD0 The Biggest Ever Event | Vestige Carnival 2018 | Wellth on Wheels Luxury Car Book Launch | Vestige - https://youtu.be/3nD5CsWpge4 Connect with us: Website- http://www.myvestige.com Facebook- https://www.facebook.com/VestigeMkt Twitter- https://twitter.com/vestigemkt Instagram- https://www.instagram.com/vestige_official
MY BRAND STORY - Discover your Brand Person - authentic marketing and branding tips
 
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Have you ever stopped and thought of your brand as a person? What would he/she look an act like? Uncovering your brand's authentic personality is the only way you can truly connect with your target market. Discover a little more about me and my journey to get here also. Find out your brand personality plus many other important brand attributes in my 5 week brand building Brand Pack online course. Sign up for your FREE 20 Point Branding Checklist, find out more here http://mybrandstory.me/signup/ If you enjoyed this video, subscribe to our channel or find to out more about the course http://mybrandstory.me/ Thanks for watching! FOLLOW ME AT: Facebook: http://www.Facebook.com/mybrandstory Twitter: http://www.twitter.com/my_brandstory Instagram: http://www.instagram.com/my_brandstory My YouTube channel: https://www.youtube.com/channel/UCyRXKUSPcXWqzqsEobsKHwA
Views: 1017 Claire Spalding
10 Steps to Brand & Social Media Marketing Success
 
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Source: http://larrysnow.me/branding-and-social-media-marketing-success/ In my opinion these ten steps will help you achieve branding and social media marketing success. Pre-plan The pre-planning I'm talking about is what I consider your number one brand asset and that is your website. Your website is your hub with all social media channels as the spokes; your website must be more than just a brochure on the web; it has to be interactive; with resources -- articles, blogs, news items, a hook, etc. Your website is your rock, your anchor, your number one asset for your business. If you don't put the time, energy and yes money into creating, designing, and molding it into what you are all about and sharing valuable information with the community and market to the right people you are trying to reach, then you won't be found. Buy a domain name in your name regardless if you are going to use it (get one for kids too); Domain name should represent you and what you do -- you'll need to be creative as the dot com's are getting fewer and fewer. Step 1 Identify your brand -- your personality and values; what makes you different/unique? Who are you? What do you do? And Who Do you do it for? Be honest with yourself; look at yourself in the mirror and ask what I'm I all about? What are you passionate about? Fred McClimans -- the basis of a successful strategy has to reflect (and reinforce) the core drivers and values of the business. If you can identify who the business is, the value proposition it wants to deliver (the benefit a business brings to its customers, not just a product or service) then you have the foundation of a brand. Another perspective: be true to who you are. Step 2 Define your audience on social media -- where are they? (clients, business partners, etc). Do a search on various social networks to find your audience, customers. See what they are talking about -- can you be successful on those networks? Will they be interested in what you are sharing? Step 3 Set goals and expectations (sales leads, clients, customer service, networking); what is it that you want out of social media channels. What is your strategy? Joe Pulizzi -- social media strategy first starts with a content strategy. Create a compelling, consistent content initiative that answers problems (real or conceived) and position your organization as the go-to resource. Social, search and lead generation initiatives start with a content strategy first. Step 4 Identify which social media channels based on Step 2 to utilize to achieve your goals (not etched in stone as you may need to be flexible in re-acquiring an audience that might transition from Facebook to Twitter, to Google +) Step 5 Establish your brand on social media -- Why - Recruiters, Networking, Word of mouth marketing, global competition. How do you do that for Twitter, Facebook, LinkedIn, YouTube. Follow and comment on the top 10 -- 20 blogs, LinkedIn groups, forums, etc where your customers are at. Be consistent with your brand across all social media networks. Step 6 Find like-minded individuals, clients, competitors, etc on social media channels. Step 7 Engage in conversation -- be positive, ask questions; build trust in your brand; Jim Cole -- Be reliable. Reliable advice that delivers long-term benefits to a brand. Share valuable information -- information, analysis, etc.-- do a Twitter search for a particular subject or hashtag and Politely and respectfully respond to topics that you can share your knowledge Step 8 Manage your brand through social media tools such as Hootsuite, use Google alerts, Twitter search, Buffer app, IFTTT.Com; Monitor your brand through Google alerts, Mention, and social search -- such as Twitter, Google trends, Google blogs searches. Step 9 Market your products and services -- notice how this is step nine? Imagine walking up to someone at a cocktail party and having that person say -- hey how are ya? Do you want/need my EP services? Start the relationship first in Step 7 -- this takes time to cultivate! Step 10 Hone your process; tweak, as new social media channels are established you may need to establish your brand (Google +,Path, Foursquare, Yelp, Chime.in, Quora, Instagram) -- you will need to diversify your brand to several channels to gain maximum exposure -- but do so with a plan.
Views: 203 Larry Snow
Beers with Chad #19 | Marketing and Staying True to Your Brand
 
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Chad discusses marketing for Juggernaut and other strength content/coaching on the internet. Looking for great beer, check out Tavour: https://www.tavour.com/?invitedby=350044 Get a better night sleep with Purple: http://purple.com/jugglife Train with Team Juggernaut: https://store.jtsstrength.com/collections/online-coaching Use JUGG for 10% off from Virus Intl: https://virusintl.com/ Get great tasting, prepared food from Trifecta: trifectanutrition.com/juggernaut Find A Qualified Sports Med Practitioner Near You: http://www.clinicalathlete.com/ Check out my new book: http://store.jtsstrength.com/products/juggernaut-training-a-thoughtful-pursuit-of-strength Learn more at: http://www.jtsstrength.com/ Shop JTS gear at: http://store.jtsstrength.com/collections/apparel
MARKETING IN ESSENCE 1 - Introducing "brand me"
 
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Well hello and welcome to the first real 2minute masterclass in marketing. I say real - this is not a trailer - not a teaser - not an introduction - not a contents page. It's a real masterclass in real marketing. What is marketing? What's marketing for? What can marketing do? And what can marketing do for me and for you? Marketing - as the great Phil Kotler - the very greatest academic marketer of the 20th century wrote - is the link between a society’s needs and its pattern of industrial response. That's quite a claim for marketing. But so is what Regis McKenna said memorably - marketing is everything. Certainly, without marketing a business has no Income. Without income a business dies. Without income a business is not born. So, without marketing a business dies. Without marketing a business is not born. No business no jobs. No jobs no careers. No prosperity. Nothing. No marketing - nothing And yet - as we will learn on this course in marketing — marketing is merely a set of tools. A toolbox. When mankind lived in caves marketing was a simple set of tools. In the 21st Century it has developed into a highly sophisticated toolkit — a kit of mindboggling complexity. But it is still just a toolkit. I can hear the wheels turning. You are thinking how can a box of tools - a box of tricks cynics will say present itself as the link between society and its productive capacity - everything and at the same time a mere toolkit. And what does that mean to me? Well, every tool must have a purpose. A tool is never an end in itself. A hammer is not an end in itself. It can be for banging in a nail to hang your coat on. A hammer can also be for tapping the back end of a chisel - which in turn gives shape to stone or wood. In the hands of a stonemason the hammer and chisel built gothic cathedrals. In the hands of Michelangelo, they shaped marble statues of great beauty and incalculable value. The purpose of a toolkit is always to create something of value — high value or low value — but always something of value. And the purpose of the marketing toolkit is to create value - value which can be exchanged with other humans for other values. So, what has that got to do with you? What has that to do with me? Well, the space in which the value created by marketing resides is what we have come to label a brand. And that brings us to the central topic of brand me. And of that more in our next 2minute masterclass in marketing.
Brand Art - Artists Branding - Brand Artist - Brand Marketing - Branding Ideas - Brand
 
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A few testimonials about Brand Art by Sky Marcano ~ Join an amazing community and place where we share value, video trainings and awesome personal branding discussions, JOIN HERE: https://www.facebook.com/groups/1945757112368910/
Views: 77 Sky Marcano
Author Brand + Marketing, my response to Amazon KDP Promotional Strategy Webinar.  Controversial? :D
 
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Hey guys! This is a rerun of an unedited Facebook live, complete with shoutouts etc. If you're an author struggling to get your book noticed, I hope this will help you. Amazon KDP hosted a webinar this morning on 'Developing a Promotional Strategy' which we liveblogged in our CreateSpace group. While they covered some fundamentals, the presentation got me thinking about what is REALLY important in marketing for authors - and why so much 'traditional' publishing advice will actually keep you down and keep you lost in the crowd - rather than out there MAKING MONEY - so this is my freeform response/discussion from our group. I hope you enjoy this and will stay away from 'painting fruit bowls' :) Links: CreateSpace group at https://facebook.com/groups/amazoncreatespace Tangent Templates at https://templates.tangent.rocks Cultivate Marketing and Branding class: https://cultivate.katharyne.com KDP is at kdp.amazon.com
Views: 1356 Katharyne Shelton
SUPREME, PALACE AND BRAND HONESTY | Branding + marketing video
 
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This one is kind of a rant (or maybe an *exploration*) on the subject of authenticity. Its mostly about brands—like, why did Supreme blow up on the basis of the tastes of 45 year olds? Or, why doesn’t Palace just cash in their chips on skateboarding and double-down on the streetwear market? Or, why do I want to buy a goofy Fear of God t-shirt despite thinking Jerry Lorenzo’s references are mostly corny? Somewhere in there is some s**t related to what you’re doing as a human on the internet. — Joshua Hardisty is a designer, author, educator and artist. By day (and most nights to be honest), he works as an Experience Designer at Minneapolis branding agency Latitude producing retail displays, events and pop-up shops for clients like adidas and Finish Line. Prior to joining Latitude, Joshua worked as a designer at non-profit art organization Intermedia Arts, Target and KNOCK. In addition, he and his wife Kimberlee Whaley co-run the design company the MVA Studio producing graphics, books and marketing for clients like éS Skateboarding, Mark Batty Publisher, MCAD, and the Soap Factory. The MVA's work has been published in the best-selling design books Hand Job: A Catalog of Type and Pulled: A Catalog of Screen Printing (both by Mike Perry for Princeton Architectural Press). Joshua’s work at Latitude has been recognized by AIGA Minnesota, the Type Director’s Club, AdFed and the American Advertising Awards. Joshua is the author of three books about design and visual culture including New Skateboard Graphics (Mark Batty Publisher) and Function, Restraint & Subversion in Typography (Princeton Architectural Press). — Follow Me Online Here: Instagram: http://instagram.com/mvajoshua Facebook: http://facebook.com/mvajoshua Snapchat: http://snapchat.com/add/mvajoshua Website: http://the-mva.com.com Soundcloud: http://soundcloud.com/mvajoshua Twitter: http://twitter.com/mvajoshua Medium: http://medium.com/@mvajoshua Subscribe to the Newsletter for updates and cool stuff in the mail here: http://http://htteepurl.com/cqTOwP
Ifazone DBA Network marketing ll ifazone brand ll
 
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One time purchasing in life and you can start your business
7 Marketing Trends to Help you DOMINATE Social Media in 2017 -  #7Ways
 
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✎ In this video Evan is sharing his top 7 marketing strategies that'll help you dominate social media in 2017. Enjoy! :) ❤ HELP TRANSLATE THIS VIDEO ❤ If you loved this video, help people in other countries enjoy it too by making captions for it. Spread the love and impact. https://www.youtube.com/timedtext_video?v=0W6Jz44L1wU ★ MORE RECOMMENDED VIDEOS FOR YOU ★ If you enjoyed this video, you may enjoy these other videos from Evan Carmichael: • Warren Buffett's Top 10 Rules For Success - https://youtu.be/iEgu6p_frmE • Rich Dad Poor Dad - Robert Kiyosaki's Top 10 Rules For Success - https://youtu.be/yVfBdFs4_S8 • Bob Proctor's Top 10 Rules For Success - https://youtu.be/uLn6lpP8YmA ✎ 7 Marketing Trends to Help you DOMINATE Social Media in 2017: 1. Small biz will eat brands * Small businesses will continue to dominate at social while big brands mostly struggle * For small businesses it will increasingly become the #1 way they drive new business 2. Video will dominate * Video will become increasingly important across all platforms * The ones who win will: stand for something, understand storytelling, be authentic, and take advantage of new technology like 360 and 4k/8k video * The ones who lose will be the ones who focus on promoting over providing value * Live video streaming will play an increasingly important role across all platforms 3. Mobile first will win * Marketing must focus on mobile first, desktop second as mobile use continues to grow * Websites and campaigns must be designed with the mobile user as the priority audience 4. Advertising costs will rise * For those spending on advertising, the cost to reach your audience will rise as more brands shift budgets to social * Facebook targeted ads is still the most cost effective way to reach a specific audience but the cost to reach them will rise in 2017 5. Influencer marketing will explode * Influencer marketing is still underpriced and a great way to connect with audiences * More brands will add influencer marketing to their strategy in 2017, driving up the cost of programs * Successful brands will have to navigate the willingness to give up creative control of content to allow the influencer campaigns to bring the best ROI 6. Content will grow * The amount of content, and quality content, from businesses will grow. Those who produce more will win. * Smart companies will show behind the scenes, become thought leaders, and feature their sawdust 7. Data nerds will reign * People who understand analytics, algorithm hacking, and automation will become increasingly valuable * Money will shift from SEO to social and new opportunities will open up for the people who can shift accordingly ♛ BUY MY BOOK, CHANGE YOUR LIFE ♛ Some used the ideas in this book to build multi-billion-dollar businesses. I'll give you the simple-yet-powerful formula that they used (and you can) to realize your dreams. Get yours. http://www.evancarmichael.com/oneword/ ✉ JOIN MY #BELIEVE NEWSLETTER ✉ This is the best way to have entrepreneur gold delivered to your inbox, and to be inspired, encouraged and supported in your business. Join #BelieveNation and feel the love. http://www.evancarmichael.com/newsletter/ ⚑ SUBSCRIBE TO MY CHANNEL ⚑ If you want to do great things you need to have a great environment. Create one by subbing and watching daily. http://www.youtube.com/subscription_center?add_user=Modelingthemasters ¿ COMMON QUESTIONS ¿ • What is #BTA?: https://www.youtube.com/watch?v=BsY8bmTUVP8 • How do I get one of Evan's t-shirts?: http://evancarmichael.com/gear • Why does Evan look like Nicolas Cage?: https://www.youtube.com/watch?v=gZHRniTcRwo • Why does Evan make so many videos? https://www.youtube.com/watch?v=NEKxGA8xr1k • How do I vote for the next Top 10 video Evan should make? https://www.youtube.com/watch?v=0arZb0xLIDM ツ CONNECT WITH ME ツ Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too: • Instagram: https://www.instagram.com/evancarmichael/ • Twitter: https://twitter.com/evancarmichael • Facebook: https://www.facebook.com/EvanCarmichaelcom • Website: http://www.evancarmichael.com .: MORE ABOUT ME PERSONALLY :. • About: http://www.evancarmichael.com/about/ • Coaching: http://www.evancarmichael.com/movement/ • Speaking: http://www.evancarmichael.com/speaking/ ----------------------------------------------------------------------------- Thank you for watching - I really appreciate it :) Cheers, Evan #Believe
Views: 360013 Evan Carmichael
Integrating YouTube into Your Brand Marketing Strategy | ÜberTube
 
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http://pixvid.me/pix Bettina Hein, Founder and CEO of Pixability, took the stage at ÜberTube 2014 Brand Summit to describe how YouTube is an amalgamation of television, social media, and search, and how brands can leverage this platform in their marketing strategy. Marketers must glean what they can from existing television, social, and search strategies, while embracing the new strategies necessitated by this innovative platform. This video captures Bettina's live presentation from ÜberTube 2014 Brand Summit. YouTube is truly a different kind of beast. It's not television, or search, or social media. Rather, YouTube is a valuable mix of all three, and brands should take notice of its unique nature and leverage its capabilities to reach their audience and move them to the right action. Hein details how one third of Millennials don't watch live TV anymore. YouTube provides reach in certain demographics like television, but it also provides an abundance of specific data and targeting options that TV never could offer. YouTube is also similar to social platforms since it allows viewers to share videos, leave and respond to comments, and subscribe to channels. Hein illustrates this point with statistics. The top 25 consumer electronics brands had their videos shared 134 million times in 2013. And the top 25 consumer electronics videos on YouTube currently average 370,000 social shares each. YouTube shares numerous qualities with search marketing. While YouTube is the second-most used search engine, it is the number one search engine for music-related queries. One in three apparel purchases are influenced by videos found through YouTube's search feature. And 48% of people search YouTube before deciding to purchase a tech product. Brands must leverage YouTube with all three of these aspects of YouTube in mind. Compelling content tailored to and targeted at specific audiences is a must. Engaging with the audience and facilitating the sharing of your videos is key. And making your videos as discoverable as possible is crucial. If even one of these elements is missing from your strategy, it will not be successful on YouTube. But when they are combined, an amazing new marketing engine presents itself. To learn more about how your brand can leverage YouTube's marketing potential, click the link above. ÜberTube 2014 Brand Summit, co-sponsored by YouTube and Pixability, was the first YouTube event of its kind--an event focused on unlocking YouTube's potential for brand marketers large and small and leveraging YouTube the right way. To learn more about ÜberTube 2014 Brand Summit, visit www.ubertubebrandsummit.com. To learn more about and connect with Pixability, ÜberTube co-sponsor, see below: Connect With Pixability: Twitter | @pixability Facebook | facebook.com/pixability e-mail | [email protected] phone | 1-888-PIX-VIDEO
Views: 387 Pixability
The Hype & Truth Behind Brand Marketing for Small Businesses
 
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Website: http://joeygedgaud.com/ Twitter: http://twitter.com/JoeyGedgaud You need to look past the hype of brand marketing and see if it can help your business grow. Many business professional call brand marketing the most important part of a business, but that's not always true. Brand marketing is one of many tools a small business can use to grow their business over time. Brand marketing is made this big important thing but you can simplify it into something any business owner can understand. We don't need to make brand marketing a mystic thing. It's a tool marketers and business owners can use to help grow. I hope you enjoy this quick guide to creating a marketing plan. If you have any questions please leave them in the comments or e-mail me directly!
Views: 562 Joey Gedgaud
Brand me
 
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Zhijun Gao 25816993 Digital marketing
Views: 7 高祉君
Why You Should Create an ALEXA Flash Briefing | MARKETING Your BRAND
 
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Get in early on a huge distribution platform with a scarcity of content: Amazon Alexa Flash Briefing! Want help? Contact me: https://beetlemoment.com/marketing-services-alexa-flash-briefing/ Amazon has 61.9% market share of the smart speaker market. I'd focus here if I were you. There are about 5,000 Skills with 50-65 million Alexa users (2018 sources give varying figures). Want to set up a Flash Briefing on the MOST user friendly platform? Try Pippa. Get a $25 Amazon Gift Card when you sign up for a year of hosting with Pippa using my link: https://beetlemoment.com/pippa Check out my guide to the easy, FREE way set up your Flash Briefing: https://www.emilybinder.com/marketing/how-to-create-an-alexa-flash-briefing-free-with-effct/ (I wrote this because most of the other guides didn't go deep enough.) I have two types of Alexa skills: 1) Daily Alexa Flash Briefing - Beetle Moment Marketing: http://bit.ly/beetleflash 2) My weekly podcast, Beetle Moment Marketing, available as an Alexa skill: https://www.amazon.com/Beetle-Moment-Marketing/dp/B07FNGPCB2/ Once you enable the podcast skill (#2 above), the invocation is: "Alexa, play marketing podcast.” LISTEN TO MY PODCAST: https://itunes.apple.com/us/podcast/b... FACTS ABOUT SMART SPEAKERS: Over 1 in 5 Consumers Have Tried Voice Shopping and Most of it Was on Mobile. -voicebot.ai and Voysis, 2018 Amazon has over 100M prime members as of April 2018. I see them giving out Echos for free soon. **Please subscribe to my channel for more videos like this.** I talk about marketing, tech, personal finance, and more. Thank you for watching! SOURCES: Amazon market share for smart speaker market at 61.9% in May 2018: via https://voicebot.ai/amazon-echo-alexa-stats/ 5,000 Alexa Skills as of May 2018: https://www.geekwire.com/2018/alexas-flash-briefing-tops-5000-skills-content-providers-learn-want-hear/ Music credit: Otis Macdonald - YouTube license
Views: 179 Emily Binder
What Is The Definition Of A Brand In Marketing?
 
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Definition of 'brands' the economic times. This is the best definition of what a brand that i have come across in my career. You make a consider that brand is one of two definitions personification product or service every thought person has ever had about unsure the meaning branding? Don't worry! those marketing concepts bit vague and can quickly become confusing, even there lot confusion around branding, are multiple definitions, so what branding? Decades ago was defined as name, slogan, sign, company's carries with it monetary value in stock market (if company public), which affects stockholder rises video definition 21 dec 2011 usage evolves, unmoored, different people start using same word to i cover sales concept confusing topic many seasoned marketers don't clearly understand. In their own words, here are thirty (30) branding definitions from marketers and visionary leaders a brand name can create stand for loyalty, trust, faith, premium ness or mass market appeal, depending on how the is marketed, advertised i've worked in advertising ten years, yet if someone had asked me to define marketing versus branding, i don't think would have done as well your name, term, design, symbol, other feature that distinguishes an organization product its rivals eyes of customer. Brand marketing on linkedin expand your reach & visibilitywhat is brand? Definition and meaning businessdictionary. The difference between marketing and branding tronvig groupbranding what's the difference? What does it mean when something is 'on brand,' in what branding? Why important comes to balancewhat a brand, anyway? Forbes. Brands are used in business, marketing, and advertising. In accounting, a brand defined as an intangible asset is often the most valuable on corporation's balance sheet product, service, or concept that publicly distinguished from other products, services, concepts so it can be easily communicated and usually marketed. A brand name is the of distinctive product, service, or concept. A company's brand represents their market identity who they are, what do, kind of quality provide, reputation for trustworthiness, and more building a is big endeavor. What is a brand? branding? It seems like (added definition) 'a brand often includes an explicit logo, fonts, color schemes, symbols, sound which may be developed to represent implicit values, ideas, branding marketing technique used by businesses create desired image for 1 definition of product strategy; 2 examples family. Googleusercontent search. Branding aims to establish a significant and differentiated presence in the market that attracts retains loyal customers branding is concept extends far beyond marketing of brand name designer jeans other products. Brand marketing can make the difference between a product being recognized and unknown by brandingdefinition practice of creating name, symbol or design that identifies differentiates from 8 aug 2011 itself, brand isn't strategy. What is a brand? Part 1 5
2 साल में 350 करोड़ - Viral Marketing ki Ninja Technique in Hindi
 
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This video is a case study on Blendtec And Viral Marketing. For more join YouTubeSutra Join YouTubeSutra: Call Now: +91-8448444734 WhatsApp: +91-8448554381 Visit: gravitynumber.com Download PDF: http://bit.ly/2OaA1at Join me on Social Media: Motivation Ki Machin Group: https://www.facebook.com/groups/Motivationkimachine/ Join me on Facebook: https://www.facebook.com/abbyviral/ Instagram: https://www.instagram.com/abbyviral
Views: 54540 Abby Viral
How to get Influencer Brand Sponsorship Deals - Digital Marketing Tips
 
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Are you an Influencer? Looking to get Brand Deals or sponsorship? Hopefully, this video will give you the tools you need to represent your social media properly to brands. http://youkre8networks.com YouKre8 Networks : http://youkre8networks.com Social Blue Book : http://socialbluebook.com Marketplaces : https://docs.google.com/spreadsheets/d/1JXXKY6DvZvDA6O5YE_fCscidK9Svt9WnoCFfA9ohHS8/edit?usp=sharing SOCIAL ME! LinkedIN: https://www.linkedin.com/in/matthewbrianbrown Instagram: https://instagram.com/mattswifty/ Twitter: http://www.twitter.com/swiftkaratechop Facebook: http://www.facebook.com/mattbrown88 Facebook: http://www.facebook.com/matthewbrianbrown Email: [email protected] Interested in joining my YouTube Network? Email me @ [email protected] 90/10 Splits, One on one consultants, Tips, Editors, & More.
Views: 6281 Matthew Brian Brown

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