Learn 10 sales psychology techniques to make more sales & conversions when dropshipping.
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***OTHER LINKS REFERENCED IN THIS VIDEO***
Is Dropshipping a Scam: https://www.youtube.com/watch?v=2sB7ZiLRzG4
DO NOT Dropship These 5 Items: https://www.youtube.com/watch?v=afaknQqkiAw
10 Things to Do BEFORE Dropshipping: https://www.youtube.com/watch?v=YPKvNTly7Pg
Start Dropshipping With $50: https://www.youtube.com/watch?v=ZY4HQKhRfpo
Sales Psychology Hack #1: Use Percentage Discounts Over Number Discounts
If you are dropshipping an item priced at $30, and then discount it to $15, you would have two options. You could say that the item is $15 off, or you could say that you save 50%. It has been shown that using the percentage discount in this case converts at a much higher rate. Why? Because even though it is mathematically the same discount, 50 is a bigger number than 15, so it makes the customer feel like they are saving more money.
Sales Psychology Hack #2: Add a Reason for the Discount
Customers are more likely to buy an item if they see a reason that it is discounted. The reason for this is because it increases the sense of urgency for the customer. For example, if an item is on sale at 50% off as a special easter sale, then the customer has another added element of scarcity: they know that when Easter ends, that the sale will disappear - and so it reinforces that they need to act now and not miss out.
Sales Psychology Hack #3: Highlight Benefits, NOT Product Features
When writing ad copy and your product descriptions, discuss how this product will benefit the customer’s life instead of talking about the features of a product. Benefits show the customer how the mug will directly improve their life. If you simply list features, then the customer has to take the time to see how these features will impact them. Do the work for them.
Sales Psychology Hack #4: Use Jargon & Slang
One of the challenges with dropshipping with Facebook ads is building trust between the potential buyer and you. And one way that you can do that is by including niche-specific jargon and slang in your product ad and descriptions. It shows that you are knowledgeable in the niche, and it builds a connection between you and your potential customers.
Sales Psychology Hack #5: Paint Pictures & Overcome Obstacles with Photos
Photos/pictures can do more than just show off the product. You can also use them to help the customer imagine themselves using the product - and use them to overcome objections they may have about the product (e.g. have a picture that shows the measurements of the product on it)
Sales Psychology Hack #6: Use HD Photos that Customers Can Zoom In On
Amazon.com have shown that if customers can zoom in on pictures, it noticeably impacts conversions. Customers like to see finer details of items that they buy, and it also makes your store look more professional - building trust between you and them.
Sales Psychology Hack #7: Use Short Product Descriptions
Usually, short product descriptions work best over long product descriptions when you are running paid traffic to the pages. Long page copy can be distracting for a customer that is in the mood to impulse purchase. This is why we recommend choosing either paid traffic or free SEO traffic to focus on: SEO traffic requires long product descriptions, which conflicts with this.
Sales Psychology Hack #8: Use Trust Words & Emblems
Another way that you can build trust with potential customers is by including words and emblems on your store from brands/things that people already trust. E.g. you can include credit card company emblems on your site (as you accept them as a form of payment). You can include USPS as ePacket items are delivered via USPS. You can post SSL certificate images (if your site has one installed). And you can highlight certification certificates if the product you’re selling has been approved by one, like the FDA.
Sales Psychology Hack #9: Use Emotive Words
If your product ad and description, use words that will evoke feelings in a customer. One good feeling to evoke is the feeling of getting a great deal (words that can do this include limited, hurry, slashed, massive and bonus). Another good emotion is curiosity (words that can do this include special, surprise, odd, bizarre and trick). And the final emotion to focus on, is the feeling of looking good (words that do this include gorgeous, stunning and elegant).
Sales Psychology Hack #10: FREE is the Most Powerful Word Of All
The tried and true technique of selling items for free + just pay shipping still works great. The word “free” is extremely powerful. This technique has been used for years. It’s not always suitable for your promos, but if you get a chance to try it, do it and see your conversions increase.